Skift Blog

MARCH 14, 2024

Skift Take: The hotel behemoth Hilton is acquiring the hip, localized Graduate Hotels brand for a cool $210 million. The boutique chain has rapidly expanded to 33 properties clustered around universities in the U.S. Sean O'Neill Read the Complete Story On Skift

Branding 281

Branding Hotels 281

Hospitality Net

APRIL 5, 2024

Hotel brands are unique identities created by hotel chains or individual hotels to stand out in the market. These brands help hotels attract loyal customers, showcase what makes them special, grow their revenue, and compete effectively in the busy hospitality sector.

Branding 208

Branding Hotels Revenue Services 208

Lodging

APRIL 11, 2024

PHOENIX, Arizona—BWH Hotels introduced new eco-conscious brand partnerships while continuing to encourage individual properties to prioritize localized sustainability efforts in their respective markets.

Branding 189

Branding Hotels Market Marketing 189

Lodging

APRIL 24, 2024

MATTHEWS, North Carolina—stayAPT Suites announced a significant expansion initiative in partnership with Powerhouse Hotels, a joint venture between JCap Realty Group and Cullinan Holdings.

Branding 147

Branding Hotels Management 147

Skift Blog

DECEMBER 10, 2023

Skift Take: Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed. Sean O'Neill Read the Complete Story On Skift

Branding 309

Branding Hotels 309

Hotel Management

FEBRUARY 21, 2024

Leisure Accommodation Collective (LA Co) is gearing up to launch a hybrid hotel brand later this year with the opening of two properties in Australia and New Zealand. In developing the Drifter brand, we wanted to create experience-based precincts to cater to diverse travellers from across the globe,” said Drifter CMO, Josh Hunt.

Accommodation 264

Accommodation Branding Hotels Retail 264

Skift Blog

FEBRUARY 18, 2024

Skift Take: Hyatt's brand muse Crystal Vinisse Thomas reveals the thinking behind her seven-figure marketing campaign for luxury lifestyle brand Andaz. Sean O'Neill Read the Complete Story On Skift

Branding 288

Branding Market Marketing Hotels 288

Hospitality Net

APRIL 19, 2024

UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, celebrated its 20th anniversary this week in Berlin at the International Hospitality Investment Forum (IHIF), where the then start-up was first announced in 2004.

Branding 266

Branding Hotels Hospitality 266

Lodging

MARCH 7, 2024

CHICAGO—Hyatt Hotels Corporation announced a collaboration between the Hyatt Regency brand and Future, a personal training platform that connects users with a fitness coach to create customized virtual workouts.

Branding 306

Branding Resorts Hotels 306

Skift Blog

MARCH 16, 2024

Skift Take: Yoshiharu Hoshino, the CEO of Hoshino Resorts, is one of the world's most remarkable hotel executives. He's built a group of brands now intimately associated with Japan's tourism development and distinctive approach to hospitality. Sean O'Neill Read the Complete Story On Skift

Resorts 273

Resorts Branding Tourism Hotels 273

Hotel Management

JANUARY 31, 2024

Ovolo Hotels has entered a strategic partnership with Small Luxury Hotels of the World (SLH) which will see seven of its properties join the 500-strong independent global collection. Ovolo Hotels operates eight boutique hotels across Hong Kong, Australia, and Bali with a strong focus on design and sustainability.

Branding 259

Branding Hotels Operations Market 259

Lodging

MARCH 27, 2024

ATLANTA—IHG Hotels & Resorts announced the availability of new prototype options for its three suites brands—Staybridge Suites, Candlewood Suites, and Atwell Suites. The new options emphasize space optimization and the potential for new efficiencies while retaining features from current designs.

Branding 289

Branding Resorts Market Marketing 289

Hospitality Net

FEBRUARY 19, 2024

Hyatt’s luxury lifestyle brand, Andaz, launched a brand awareness campaign in November called Be Like No One’s Watching. The campaign illustrates the many challenges and opportunities that hotel groups face as they market brands in today’s noisy media ecosystem. So Skift checked in to see how it’s been going.

Branding 243

Branding Hotels Market Marketing 243

Hospitality Net

MARCH 20, 2024

Hilton, the global hotel brand with more than 7,500 hotels and 22 brands, unveiled two new hotel brands this year.

Branding 246

Branding Travel Hotels 246

Hospitality Net

MARCH 11, 2024

Rosewood Hotel Group, one of the world’s leading global lifestyle and hospitality management groups, continues to expand its global footprint and evolve its four brands – Rosewood Hotels & Resorts®, New World® Hotels & Resorts, Asaya, and Carlyle & Co.; and residential business, Rosewood Residences.

Branding 273

Branding Hospitality Management Resorts Hotels 273

Skift Blog

JULY 18, 2023

Skift Take: Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses. Joey Tyson Read the Complete Story On Skift

Branding 236

Branding Resorts Hotels Business 236

Lodging

MARCH 25, 2024

Sensory branding is a powerful marketing strategy that engages guests’ senses to create a memorable and immersive experience. This valuable tool enhances guest satisfaction and builds brand loyalty. Infuse the hotel’s signature scent in common areas, spa, and guestrooms. Here’s how. Scent marketing.

Branding 289

Branding Marketing Strategy Market Marketing 289

Hospitality Net

FEBRUARY 22, 2024

While some companies in some industries have a tendency to consolidate and eliminate brands, the hotel industry is different. Most of the leading hotel companies with brands, such as Marriott, Hilton, IHG, Hyatt, and Accor, regularly acquire or create new brands or flags.

Branding 179

Branding Operations Hotels 179

Hospitality Net

APRIL 19, 2024

While this creates another uphill battle in an oversaturated industry where hoteliers struggle to cut through the exponentially growing noise, it’s good news for hardworking hotel owners who emphasize building their brands and creating outstanding guest experiences that translate to positive, trusted reviews.

Branding 246

Branding Hotels 246

Hospitality Net

APRIL 18, 2024

As we journey on, checking out brand identity examples will give us a better understanding of this concept. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging: it’s a place where one feels, quite literally, ‘at home’.

Branding 246

Branding Hospitality Hotels 246

Hospitality Net

APRIL 8, 2024

Following a year of rapid multi brand, multi destination growth with 10 new hotel openings, including the first Canopy by Hilton in Canada, Hilton ended 2023 with 180 open hotels in the country spanning more than 28,000 rooms across 11 brands.

Branding 260

Branding Pipeline Hospitality Hotels 260

Hospitality Net

APRIL 15, 2024

Radisson Hotel Group brings the renowned Radisson brand to South Africa’s "Mother City" with the rebranding of Park Inn Cape Town Foreshore to Radisson Hotel Cape Town Foreshore. The hotel’s prime location places it just a stone’s throw away from world-renowned tourist attractions and the bustling business district.

Branding 264

Branding Hotels Business Travel 264

Hospitality Net

APRIL 18, 2024

Cycas Hospitality’s growth momentum continues into the second quarter of 2024, following the hotel operator’s appointment to manage the UK’s first Fairfield by Marriott hotel, part of Marriott Bonvoy’s global portfolio of over 30 extraordinary hotel brands.

Branding 264

Branding Market Marketing Management 264

Skift Blog

JANUARY 9, 2024

Skift Take: We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market. Sean O'Neill Read the Complete Story On Skift

Branding 270

Branding Market Marketing Hotels 270

Hospitality Net

FEBRUARY 8, 2024

Toast (NYSE: TOST), the digital technology platform built for restaurants, today announced an innovative collaboration with Choice Hotels International (NYSE: CHH) to make its Toast for Hotel Restaurants technology a brand standard for two of Choice’s upscale brands, Cambria Hotels and Radisson.

Branding 184

Branding Dining Hotels 184

Hospitality Net

OCTOBER 25, 2023

Welcome to our annual World’s Best Luxury Hotel Brands report. LTI – Luxury Travel Intelligence – has used the past 12 months to apply the perfect assessment process: a rigorously defined algorithm that measures the performance and values of luxury hotel brands. This is not just another World’s Best list.

Branding 264

Branding Hotels Travel 264

Hospitality Net

NOVEMBER 23, 2023

Radisson Hotel Budapest BudaPart, the first upscale Radisson branded hotel in Hungary opens its doors in the vibrant Újbuda district where the young fashion set, students, and creative locals gather to embrace local café culture or meet along the peaceful banks of Lágymányos bay.

Branding 262

Branding Hotels Business 262

Hotel Management

NOVEMBER 21, 2023

Lifestyle hotel brand The Standard is set to debut a new global hotel concept StandardX with its first opening in Melbourne in February 2024. The StandardX, Melbourne – the first hotel from The Standard in Australia – will be located in Fitzroy and will reflect the rebellious spirit of the suburb’s ‘heyday’ of the 70s and 80s.

Branding 278

Branding Retail Dining Hotels 278

Skift Blog

JANUARY 9, 2024

Skift Take: We predicted the new brand would be named Livsmart based on trademark filings. Our next prediction is that there will be rapid uptake of this brand given trends in the extended-stay market. Sean O'Neill Read the Complete Story On Skift

Branding 259

Branding Market Marketing Hotels 259

Hospitality Net

MARCH 7, 2024

Zel, the hotel brand created by Meliá Hotels International and Rafael Nadal, has announced new expansion plans, as previously announced at Fitur by Meliá’s Chairman and CEO, Gabriel Escarrer.

Branding 248

Branding Hotels 248

Hospitality Net

JANUARY 31, 2024

AIC Hotel Group, the trailblazing hospitality brand with an extensive portfolio of world-class properties across the world’s most desirable destinations, such as Eden Roc Miami Beach and Nobu Hotel Los Cabos, today announced the launch of AVA, an elevated resort brand that establishes a new category of all-inclusive travel in the global marketplace. (..)

Branding 264

Branding Resorts Hotels Travel 264

Lodging

APRIL 17, 2024

LONDON—IHG Hotels & Resorts continued the growth of its newest midscale conversion brand Garner hotels, now available across IHG’s Europe, Middle East, Asia & Africa (EMEAA) region.

Branding 162

Branding Resorts Hospitality Hotels 162

Hospitality Net

FEBRUARY 23, 2024

Choice Hotels International, Inc. announces the opening of Cambria Hotel Burbank Airport. The new hotel offers 150 well-appointed rooms, a host of upscale amenities and is conveniently located just a mile from Burbank airport and a short distance from West Hollywood and Beverly Hills.

Branding 244

Branding Hotels Market Marketing 244

Lodging

FEBRUARY 9, 2024

BOSTON—Toast announced a collaboration with Choice Hotels International to make its Toast for Hotel Restaurants technology a brand standard for two of Choice’s brands, Cambria Hotels and Radisson. Toast is also a qualified vendor for Choice’s other brands.

Branding 182

Branding Hotels Dining 182

Hospitality Net

OCTOBER 9, 2023

InterContinental Hotels & Resorts, the world’s first and largest international luxury hotel brand, is embarking on an exciting new chapter with the launch of an extensive global brand evolution announced today.

Branding 246

Branding Resorts Hotels 246

Hospitality Net

SEPTEMBER 1, 2023

SH Hotels & Resorts, the sustainable brand management company founded by Starwood Capital Group Chairman and CEO Barry Sternlicht, announces its first Treehouse Hotel in Australia, scheduled to open in Adelaide in 2026. Treehouse Hotels creatively capture the carefree comfort, freedom, warmth and wonder of childhood.

Branding 235

Branding Resorts Hotels Hospitality 235

Skift Blog

APRIL 3, 2024

Skift Take: Today's podcast looks at Brand USA's new leadership, Hilton's new acquisition, and Air India's new loyalty program. Rashaad Jorden Read the Complete Story On Skift

Branding 201

Branding Tourism Hotels 201