MediaBoom

MAY 3, 2024

In 2024, Bain & Company reports 70% of luxury consumers prioritize brands reflecting their values. What Defines Luxury Brand Identity? Luxury brand identity is the deliberate shaping of how you wish to be perceived—encompassing associations, positioning, and brand personality.

Branding 52

Branding Consumer Market Research Target Marketing 52

MediaBoom

MARCH 15, 2024

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

Digital Marketing 90

Digital Marketing Marketing Strategy Branding Market 90

MediaBoom

FEBRUARY 22, 2024

At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Many marketers use brand storytelling to cater to these unique values.

Branding 83

Branding Market Marketing Digital Marketing 83

MediaBoom

APRIL 18, 2024

Consumers are craving authenticity, experiences, and a deeper connection with the brands they invest in. A recent Bain & Company repor t found that 70% of global luxury consumers are now willing to pay a premium for well-made, durable items that will stay relevant for years to come. With a projected market value of US$368.9

Consumer 93

Consumer Branding Shopping Retail 93

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Repeat that exercise with almost every luxury brand, and you’ll find the same results.

Branding 95

Branding Digital Marketing Consumer Market 95

Social Hospitality

AUGUST 1, 2023

Low startup costs When retailers are not responsible for purchasing and storing inventory, they can save money on the cost of materials and labor. Customers are unlikely to buy from a retailer that has the same product as scores of others, so it is essential to set your business apart through customer service and other means.

Business 130

Business Retail Small Business Sales 130

Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Understanding Consumer Behavior The cornerstone of effective marketing lies in comprehending consumer behavior. Storytelling Humans are naturally drawn to stories.

Market 278

Market Marketing Consumer Market Research 278

Boutique Hotel News

NOVEMBER 3, 2022

The platforms helps businesses to curate and offer experiences, local events, and brand activations. Way co-founder and CEO, Michael Stocker, said: “Across the globe, consumer demand has shifted from material goods toward immersive, memorable experiences. Way, headquartered in Texas, first launched in May 2020.

Branding 52

Branding Consumer Retail Closing 52

Hotel Management

FEBRUARY 27, 2024

The design-led spaces will offer personalised services and extensive facilities spanning wellness, retail partnerships, branded restaurants, and bar venues, to loyalty programmes and social spaces. The developments will also have a strong focus on ESG in line with evolving consumer preferences for sustainable and responsible living.

Retail 130

Retail Scale Services Consumer 130

Hotel Business

JANUARY 25, 2024

The evolution and power of hotel brands for consumers and investors: Global hotel brands have evolved beyond a means of diversifying customer segmentation to now representing a hotel’s value for travelers, operators and investors. As global hotel development slows, look for brand acquisitions to drive shareholder value.

Real Estate 126

Real Estate Consumer Tourism Hotels 126

Hospitality Today

DECEMBER 11, 2023

With travel expected to soon surpass pre-pandemic levels, McKinsey unpacks how brands and retailers are adapting to strategies to connect with vacation-focused consumers

Travel 40

Travel Retail Consumer Branding 40

Hotel Business

NOVEMBER 9, 2022

The company is seizing upon growing consumer interest among families and friends seeking more space for stays, propelled by the blending of work and leisure travel, and desire among younger travelers for wider accommodations options, it reports.

Accommodation 105

Accommodation Consumer Branding Retail 105

Hotel Management

DECEMBER 18, 2023

Camil Yazbeck, Accor Global Chief Development Officer – Premium, Midscale and Economy Division Globally, we are witnessing a consumer trend toward ‘premiumisation’ in all sectors – cars, airlines, dining, retail shopping, and so forth. Tribe is another fast-growing brand in the midscale segment.

Branding 200

Branding Consumer Events Services 200

Hotel Designs

FEBRUARY 19, 2024

Let’s explore a few use cases, where data has been interpreted in inspiring ways to serve the business as a driver for innovation and new experiences Image credit: Bob W Clienteling tools Clienteling seeks to establish meaningful relationships between retailers and customers in the luxury industry. It fosters memorable experiences.

Retail 105

Retail Upsell Hospitality Consumer 105

BCV

AUGUST 19, 2021

Last year, Labor Day travel broke passenger records at airports nationwide as we witnessed consumers itching to get away after many months spent in lockdown. Lean Into your Niche As part of an effective social media strategy, brands must understand how to meet their ideal customers where they’re largely spending time across social platforms.

Consumer 52

Consumer Travel Market Marketing 52

Hotel Business

FEBRUARY 13, 2024

of retail, 1,800 high-end residential units and more than five acres of green space. “We are excited to acquire this premium-branded hotel in a growing submarket with a variety of diverse and stable demand generators,” said Michael Bernath, SVP, acquisitions, Peachtree. Upon completion, Bellview Station will comprise 2.2

Retail 69

Retail Consumer Hospitality Management Operations 69

MediaBoom

FEBRUARY 29, 2024

That means luxury brands need to find creative ways to not just stand out from the others but really connect with their target audience. One of the best ways to do that is by running luxury ads for your brand. Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers.

Consumer 81

Consumer Branding Digital Marketing Market 81

Hotel Business

AUGUST 9, 2023

An executive with more than 25 years of global experience steering consumer-facing companies towards sustained growth and market leadership, Zobel will head Rosewood Hotel Group’s global operations across its four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya and Carlyle & Co.

Retail 52

Retail Hotels Operations Consumer 52

MediaBoom

JUNE 15, 2023

This approach not only benefits businesses but also provides a more engaging and convenient experience for consumers. If you want to learn how location-based advertising is revolutionizing the way businesses connect with customers, and how it can benefit both businesses and consumers, then keep reading this article!

Shopping 87

Shopping Consumer Retail Business 87

Hotel Business

DECEMBER 6, 2022

Kimpton Hotels & Restaurants , part of IHG Hotels & Resort s’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers and has created the Stay Human Creator Collective based on those findings. and the U.S.

Branding 105

Branding Travel Consumer Retail 105

Boutique Hotel News

DECEMBER 20, 2022

With inflation on the rise globally, consumers are likely to be more mindful when it comes to spending their money. This means that during periods of high consumer price growth, hotels have been able to raise room rates and pass on these rising costs to guests. Hotel e-tail. per cent on average above inflation per year.

Travel 124

Travel Hotels Branding Real Estate 124

Hotel Business

JULY 10, 2023

Bukkapatnam has more than 25 years of experience in technology consulting, retail, consumer products, manufacturing, media and supply chain. In his role, Bukkapatnam will be responsible for leading the enterprise’s global technology strategy, transformation and modernization.

Retail 52

Retail Scale Consumer Travel 52

Hotel Designs

APRIL 28, 2023

The brand was born in answer to rising guest demand for more flexibility in accommodation type, due to changes in consumer lifestyles and work habits. The property will also be home to food & beverage and retail space due to open in 2024.

Retail 52

Retail Shopping Consumer Branding 52

STAAH

OCTOBER 5, 2022

The present market share of internet retail trade is in excess of 25%, compared to only 12% in the pre-Covid era. This is a big shift in consumer and corporate purchasing behaviour that one may not want to overlook. Revnomix has been our partner for a few years now.

Revenue Management 84

Revenue Management Revenue Management Retail 84

BCV

APRIL 6, 2021

With ongoing vaccination rollouts and warmer temperatures quickly approaching, many consumers are becoming energized to travel once again. Given this enthusiasm, hotels have a unique opportunity to tap into evolving consumer behaviors to authentically and effectively reach desired target audiences and create lasting ROI.

ROI 52

ROI Consumer Travel Cancellation 52

Hotelier Magazine

AUGUST 1, 2023

However, there may be a warning for the West from the luxury-retail sector that the good times may not last indefinitely and that the axis might shift East, as Asian high-net-worth individuals stay closer to home. Consumer Pulse Survey, [consumers are] worried about rising prices and job security, yet they’re optimistic and still spending.

Retail 52

Retail Consumer Hospitality Travel 52

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. However, being present just to be present can create an unwanted effect; consumers expect to see authentic, consistent engagement from brands.

Consumer 52

Consumer Branding Travel Market 52

Hotelier Magazine

JANUARY 24, 2024

This versatility enhances the perceived value of the loyalty program and encourages members to engage with a brand across various touchpoints. Consumers’ attitudes towards brands have changed, and they expect the companies they transact with to take the time to understand their needs.

Ancillary Revenue 59

Ancillary Revenue Hotels Consumer Business 59

Catala Consulting

FEBRUARY 19, 2024

In an era where consumer expectations are at an all-time high, the traditional one-size-fits-all approach to customer interaction no longer suffices. Customers are more likely to interact with brands that recognize their unique needs and preferences, leading to deeper brand connections.

Revenue Management 52

Revenue Management Revenue Management Business 52

Hotel Management

JUNE 6, 2023

He said the affordable midscale extended stay brand is intended to deliver reasonably priced modern comfort for guests seeking longer stay accommodations in the United States and Canada. Whether our guests are traveling for business, leisure or a mix of both, our portfolio of 31 brands offers something for everyone. “As

Branding 130

Branding Accommodation Consumer Retail 130

Hotel Operations

APRIL 28, 2023

This post is sponsored by Shiji Group Brigitte Diem-Guy “I have a 32-year track record of building global hotel and hospitality brands during periods of rapid growth and almost retired before I started talking with Coast Hotels,” Brigitte Diem-Guy told me. We don’t want to be a group of branded box hotels. That stuck with me.”

Management 80

Management Hotels Branding General Manager 80

Hotel Business

JUNE 5, 2023

has revealed plans to further expand in the affordable midscale lodging segment with the launch of a new midscale extended-stay brand, which has not yet been named but is currently being referred to as Project MidX Studios. Concord Hospitality is an early adopter of the brand. Marriott International Inc. & Canada, Marriott.

Branding 98

Branding Accommodation Consumer Retail 98

Hotel Operations

JULY 24, 2023

The Dakota difference “What first attracted me to Dakota Hotels was the air of mystery the brand had about it,” Katie said. The brand achieves this with striking interior design that feels like an escape as soon as you walk through the door. “In That comes through in the way they serve our guests.”

Services 52

Services Hotels Retail Operations 52

Hotel Speak

MARCH 13, 2024

A distribution strategy refers to the methods and channels a company uses to deliver its products or services from the point of production to the end consumer. Improved customer experience: Seamless omni-channel distribution creates a unified brand experience for customers across all touchpoints, whether online or offline.

Global Distribution System 79

Global Distribution System Retail Shopping Consumer 79

Social Hospitality

JUNE 19, 2023

Crafting a memorable brand is critical for business success in an increasingly competitive marketplace. From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand.

Branding 130

Branding Consumer Marketing Strategy Market 130

Social Hospitality

JUNE 19, 2023

Crafting a memorable brand is critical for business success in an increasingly competitive marketplace. From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand.

Branding 130

Branding Consumer Marketing Strategy Market 130

Hotel Management

FEBRUARY 13, 2024

The renowned brand has properties in the Maldives and Thailand and there could be more on the way, Soneva CFO and Deputy CEO Bruce Bromley , tells James Wilkinson in an exclusive global interview. Tell us about Soneva’s history as a brand. The Soneva brand was always premium brand of Six Senses portfolio.

Resorts 147

Resorts Branding Operations Business 147