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Marriott launches midscale brand for value-conscious consumers

Hotel Management

The brand is focused on delivering the fundamentals of seamless business and leisure travel, including clean, comfortable rooms, breakfast, free Wi-Fi and friendly service with a localised design. The first UK hotel, in Central London, is slated to open in 2024 following a significant renovation of the property.

Consumer 147
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Meeting of minds: when consumer brands meet lifestyle hotels

Hotel Management

While the temporary accommodation offering is purely a promotional tool for the movie, it highlights the power of a major brand and how accommodation providers can leverage this through collaboration. The concept of brand partnerships and pop-up stays isn’t new in the world of hotels,” says Abound Studio Founder, James Huntly. “The

Consumer 130
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Target Audience for Luxury Brands – Engaging Elite Consumers

MediaBoom

Do you know what your luxury brand’s target audience truly desires? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. These consumers seek out exclusivity, sophistication, and prestige in the products and services they choose to indulge in.

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Exclusive: inside Accor’s strategy to refresh brands for the future

Hotel Management

Accor Chief Commerical Officer Premium, Midscale, Economy for MEA APAC, Kerry Healy, discusses refreshing iconic brands to drive growth. How have you seen the Premium, Midscale and Economy segments evolve in recent years in line with consumer demand? Can you share some examples of the new directions these brands are taking?

Branding 130
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They’re Top Players in Boutique Hotels. They See Power in Brands – and Hostels.

Skift Blog

Skift Take: Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding? Sean O'Neill Read the Complete Story On Skift

Branding 251
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A Year Since Launch, Global Hotel Alliance’s Green Collection Adds Hotels, Builds Awareness & Adoption

Hospitality Net

Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which this year celebrates its 20th anniversary, has been helping consumers make conscious accommodation choices with Green Collection, a carefully curated portfolio of over 220 hotels, resorts and palaces in the GHA DISCOVERY loyalty programme that demonstrate commitment (..)

Consumer 238
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Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand

Hotel Management

Crown Resorts has undergone a brand refresh for the first time in nearly a decade, in a public shift from its image as a casino and hotel to a world-class entertainment destination. The post Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand appeared first on Hotel Management.

Branding 278