Remove B2B Remove Management Remove Market
article thumbnail

B2B Digital Marketing: Cutting-Edge Strategies for Lead Generation

Social Hospitality

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. Of course, there are pros and cons to both traditional and influencer marketing.

B2B 32
article thumbnail

Key appointments: BWH Hotels, Seibu Prince, Pullman Sydney Penrith

Hotel Management

Bagley joins from Choice Hotels Asia-Pac, where he recently served as Franchise Development Manager, successfully expanding the brands portfolio and contributing to significant revenue growth. We are thrilled to welcome Dean to the team, said BWH Hotels Australasia Managing Director, Rod Munro.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

STAAH partners with B2B Online Trendsetter Ottila International

STAAH

Ottila International’s integration with STAAH enables seamless inventory and real-time pricing updates, providing hoteliers with enhanced connectivity and more accommodation options for B2B customers. Sunil Kumar, Managing Director at Ottila International. “We

B2B 114
article thumbnail

B2B Business Development – 11 Tips to Boost Your B2B Strategy

MediaBoom

B2B business development is a crucial approach for any founder, director, manager, or entrepreneur aiming to engage directly with other businesses. As you navigate the world of B2B development , it’s essential to recognize the optimal moments for implementing growth tactics.

B2B 89
article thumbnail

Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".

article thumbnail

What is a bed bank? List of bed bank examples for hotels

SiteMinder

A bed bank is a business-to-business (B2B) travel provider that connects hotels with travel distributors, such as online travel agencies (OTAs) and tour operators. Serving as intermediaries in the travel industry, bed banks enable hotels to increase occupancy without directly managing complex distribution channels. What is a bed bank?

OTA 96
article thumbnail

STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

STAAHs list of top distribution channels is based on hotel reservations that have passed through its channel manager network of 500+ integrations across the world. Vietnam is among the newest markets STAAH entered. Tiket fell two spots to number eight and Hotelbeds retained its number nine ranking.

OTA 109
article thumbnail

Best Practices for a Marketing Database Cleanse

Multiple industry studies confirm that regardless of industry, revenue, or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information.

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

article thumbnail

Foundational ABM Building Blocks

Account-based marketing (ABM) is a key strategy for driving sustainable growth. Today, many B2B companies use ABM teams or technologies to make sales. Watch this webinar with Rachael Foster, Director of Account-Based Experience at ZoomInfo, and Dan Dolph, Manager of Account-Based Experience at ZoomInfo.

article thumbnail

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations.