Hotel Management

MAY 14, 2024

Skye Suites has partnered with IMG as the official accommodation partner of Australian Fashion Week (AFW), for the fourth consecutive year.

Consumer 130

Consumer Accommodation Sales Resorts 130

Hotel Management

NOVEMBER 9, 2023

While big brands remain powerful in the Australian market, Axsia HTL claims they are growing fast and are “too stretched to provide the necessary support” to ensure each hotel is reaching its potential. “Ask They realise they need the brand and distribution strength but also the autonomy to create and execute their own strategy.

Forecasting 264

Forecasting Consumer Management Branding 264

SiteMinder

SEPTEMBER 26, 2022

World Tourism Day 2022: SiteMinder launches annual Changing Traveller Report, the largest accommodation-specific traveller survey globally. The Digital Influence Trend: Right now, travellers are the most winnable consumers on earth. The Bleisure Trend: Working travellers want the hotel of the future, today.

Accommodation 98

Accommodation Travel Intent Cancellation 98

Catala Consulting

APRIL 3, 2024

Introduction In the competitive landscape of the B2B hotel industry, establishing and nurturing brand loyalty has never been more critical. For example, a hotel leveraging a CRM can track a corporate client’s preferences, booking history, and feedback to offer tailored accommodations and services in future interactions.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Hotel Business

NOVEMBER 9, 2022

Marriott International has expanded into apartment-style accommodations with the launch of Apartments by Marriott Bonvoy. Marriott is building upon its 26 years of experience with Marriott Executive Apartments, its serviced-apartment brand in Asia, Europe, Middle East, Africa and Latin America. and Canada. and Canada.

Accommodation 105

Accommodation Consumer Branding Retail 105

SiteMinder

NOVEMBER 20, 2023

Bangkok, Thailand – airasia MOVE, formally known as airasia Superapp, has today announced it has partnered with SiteMinder, the name behind the only software platform that unlocks the full revenue potential of hotels, to offer a wider range of hotels and accommodations to travellers on its platform.

Accommodation 116

Accommodation Consumer Revenue Hotels 116

Hotel Management

AUGUST 24, 2023

We came up with a more contemporary brand and changed our language. We found that hostels had a negative connotation amongst the Australian consumer, which we were relying on, so we realised we need to change the perception of who we are, what we do, and why we do it. We basically changed everything from the inside out.

Branding 130

Branding Travel Business Market 130

MediaBoom

FEBRUARY 26, 2024

In the sphere of the high-end market, understanding and utilizing all those words associated with luxury brands is crucial. Knowing those that evoke luxury, and understanding how they effectively describe their exclusive products, is a crucial aspect of high-end branding. Take, for instance, the iconic luxury fashion house, Chanel.

Branding 82

Branding Market Marketing Digital Marketing 82

Hotel Management

MARCH 26, 2024

When guests are choosing accommodation for their next trip, sleep is often the last thing on their mind. Thanks to the unique support technology inside Sealy Posturepedic, consumers enjoy a better night’s sleep and wake up ready to take on the day. 83% of Sealy Posturepedic customers waking up feeling refreshed and well rested.

Consumer 130

Consumer Accommodation Tourism Branding 130

Hotel Management

DECEMBER 18, 2023

Camil Yazbeck, Accor Global Chief Development Officer – Premium, Midscale and Economy Division Globally, we are witnessing a consumer trend toward ‘premiumisation’ in all sectors – cars, airlines, dining, retail shopping, and so forth. Tribe is another fast-growing brand in the midscale segment.

Branding 200

Branding Consumer Events Services 200

Social Hospitality

SEPTEMBER 10, 2023

Automation can speed up content creation while AI-integrated CMSs can turn guest’s data into useful consumer insights. Automation can gather and combine consumer data to help solve common identity challenges and deliver personalized marketing experiences. However, data management can be time-consuming and burdensome.

Market 130

Market Marketing Consumer ROI 130

Hotel Business

SEPTEMBER 27, 2023

During the presentation, the company launched a new midscale brand for the Europe, Middle East and Africa (EMEA) region, Four Points Express by Sheraton. To date, Marriott has completed an acquisition (the City Express brand portfolio) in the Caribbean and Latin America region, created a midscale extended-stay brand in the U.S. &

Consumer 111

Consumer Branding Accommodation Intent 111

eHotelier

SEPTEMBER 27, 2023

This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. Marriott International, Inc. today announced the launch of Four Points Express by Sheraton, designed for the midscale segment. & Canada. & Canada.

Consumer 52

Consumer Accommodation Branding Hotels 52

Hotel Management

JULY 18, 2023

Boutique hotels outshine big chains with storytelling, personalisation, hospitableness, and collaboration: BMIHMS researchers and consultants unveil the key strategies for the New Luxury accommodation experience. Indeed, it has been years in the making, driven by changing consumer preferences and the impact of the pandemic.

Accommodation 130

Accommodation Consumer Tourism Hospitality 130

Social Tables

JUNE 1, 2023

Send out a press release for your event Build awareness for your brand and event by drawing up an event press release. By telling a story, event marketers create an emotional and personal connection with consumers, which can leave a lasting impression. The survey found that consumers are 2.4x

Events 148

Events Market Marketing Consumer 148

Hotel Business

APRIL 18, 2023

Hyatt Hotels Corporation has revealed plans for Hyatt Studios, an upper-midscale brand in the extended-stay category. The brand, which marks Hyatt’s entry into upper-midscale lodging in the Americas, was conceived through direct collaboration with hotel developers and listening closely to the needs of target guests, according to the company.

Construction 98

Construction Branding Market Marketing 98

Hotel Management

MAY 2, 2024

Emma Fraser later quizzed her panel on the subject of apartments, co-living and branded residential. As another emerging development option, this arena is clearly poised to make bigger inroads in the accommodation sector. The country is front of mind for everyone from investors to travellers and the big brand talent scouts.

Construction 130

Construction Real Estate Tourism Management 130

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. It is important to develop a brand narrative that not only communicates these attributes but also captivates a wide audience by skilfully integrating them into the brand’s fabric.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

SiteMinder

SEPTEMBER 25, 2023

Digital platforms are the go-to for accommodation discovery Globally, today’s traveller is more than two-and-a-half times more likely to begin the research process for their accommodation on a search engine rather than via their friends. In Thailand, today’s traveller is five times more likely to start with search.

Accommodation 59

Accommodation Travel Consumer Shopping 59

Hotel Business

JANUARY 4, 2023

Hotel brands are getting into holiday rentals and holiday rental brands are starting to become more like hotels. is going to be increasingly tied to the accommodation they select.

Accommodation 105

Accommodation Travel OTA Business 105

Travelboom Marketing

SEPTEMBER 6, 2023

Fred Lalonde, co-founder and CEO of Hopper , in a recent Skift article Major hotel brands are already forging ahead in an effort to cater to both Generations Y and Z. For example, Canopy by Hilton targets the lifestyle-minded consumer, while the more affordable Moxy by Marriott brand is experiential from the get-go with check-in at the bar.

Travel 72

Travel Hotels Consumer Hotel Marketing 72

Hotel Designs

APRIL 17, 2024

The robust growth plans are expected to strengthen the company’s footprint across Europe, where it currently has a portfolio of over 800 properties with nearly 150,000 rooms across 25 brands in 47 countries and territories.

Branding 52

Branding Pipeline Consumer Accommodation 52

Hotel Business

MARCH 21, 2023

. “We are excited to welcome BASK Development as a new owner of Extended Stay Premier Suites brands,” said Mark Williams, managing director, franchise development, Extended Stay America. Extended Stay America provides an exceptional value and uncompromising experience for consumers by providing long-term, flexible accommodations.

Real Estate 52

Real Estate Construction Accommodation Dining 52

Hotelier Magazine

OCTOBER 4, 2023

has launched its Four Points Express by Sheraton brand, designed for the midscale segment. This new brand is a response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East and Africa. BETHESDA, Md. Marriott International, Inc.

Intent 52

Intent Consumer Branding Accommodation 52

Hotel Management

AUGUST 17, 2023

The ebullient promotional literature trumpets the AirAsia Superapp as ‘the one-stop travel platform’ business of Capital A, offering consumers over 15 lines of products and services via the Superapp as well as the website. Many of Archipelago’s brands are unfamiliar to Australian and NZ travellers.

Business 130

Business Travel Target Marketing Dining 130

Hotel Business

FEBRUARY 24, 2023

Leveraging its global experience, deep local insights and a rich brand portfolio, the company is well-positioned to respond to increasing domestic travel demand and is ready to welcome Chinese and international travelers alike in the new era of travel, according to IHG.

Tourism 52

Tourism Consumer Branding Resorts 52

SiteMinder

FEBRUARY 14, 2024

Tourism trends reflect evolving patterns and preferences in travel, influenced by factors such as technological advancements, socio-economic shifts, and changing consumer behaviours. Three-in-four reported to SiteMinder that what they need from their accommodation provider has changed within the last year. What are tourism trends?

Tourism 59

Tourism Market Marketing Travel 59

Hotel Speak

APRIL 4, 2023

Having been awarded this title speaks for HotelRunner’s state-of-the-art technology and dedication to ensuring their accommodation partners are succeeding. ” This recognition is a testament to HotelRunner’s commitment to providing seamless connectivity to accommodation properties worldwide.

B2B 52

B2B Accommodation Travel Services 52

Hotel Business

MAY 25, 2023

Americans are planning to hit the road for their late spring and summer vacations this year, with 43% of households choosing road trips as their top travel plan, according to new consumer research from TransUnion. However, consumers across all income levels are looking for ways to stretch their travel budgets.

Consumer 52

Consumer Travel Closing Accommodation 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Hotel Designs

MAY 31, 2023

We choose cities that make financial sense, match our brand and appeal to the next generation of both business travellers and consumers. Its reinvention of hospitality and application of distinct tech and brand standards, as well as enviable sustainability credentials, is already translating into brand loyalty and repeat bookings.

Accommodation 98

Accommodation Operations Branding Hospitality 98

Inn Quest

JUNE 6, 2023

Emergence of alternative lodging options: Firstly, it is clear that OTAs have become an integral part of the travel and hospitality industry, providing a convenient and efficient platform for travellers to book accommodations and experiences. To learn about hotel pricing strategies to boost revenue in 2023, read this.

OTA 52

OTA Hospitality Cancellation Consumer 52

Hotelier Magazine

APRIL 21, 2023

CHICAGO — Hyatt Hotels Corporation has unveiled Hyatt Studios, the newest addition to its portfolio of brands, marking its entry into upper-midscale lodging in the Americas. Hyatt Studios will be led by industry veteran Dan Hansen, who has served as strategic advisor throughout the brand’s conception.

Construction 52

Construction Hotels Branding Market 52

Hotel Business

NOVEMBER 15, 2022

With a simple search, millions of travelers can be connected to their choice of brands and experiences. The reasons to focus on guest experience are clear: better guest experiences lead to higher rates of re-booking, greater brand loyalty and better reviews, which lead to additional bookings.

Travel 132

Travel Cancellation Accommodation Intent 132

MediaBoom

MARCH 14, 2024

With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let Mediaboom guide you.

Digital Marketing 64

Digital Marketing Services Market Marketing 64

Hotel Business

FEBRUARY 22, 2023

” In his new role, Raman will drive innovation, development and iterative improvements within Tripadvisor’s suite of products and services focused on serving travelers, diners and partners, including accommodation providers, restaurants and advertisers. .” She started her career at Ernst & Young.

Consumer 52

Consumer Scale Travel Business 52

Hotel Business

MARCH 7, 2023

The vibe in the global community is cautiously optimistic, as the intent to travel by consumers worldwide is undeniable. everyone is watching the cost of labor, rising rates, the levels of discretionary consumer spending in a high-inflation environment and the hoped-for recovery of business travel alongside leisure.

Consumer 52

Consumer Ancillary Revenue Revenue Management Revenue 52