Machine Learning from PMS Data Extraction Enables Personalization and Segmentation
Hospitality Net
MAY 1, 2024
In the latest Thematic World Panel, we posed the question of how primary data extractions from the property management system (PMS) can be used for machine learning (ML) to the grow a hotel or heighten productivity. With a range of astute viewpoints from respondents, there are two main themes that the answers revealed.
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