Inn Quest

MARCH 2, 2023

This means identifying who your target market is, their needs and preferences, and how you can best serve them. For example, your target market is mainly business travelers. Develop a Strong Marketing Strategy Once you clearly understand your target market, developing a solid marketing strategy is next.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Refine

OCTOBER 9, 2023

From pricing analysis to targeted marketing, from occupancy rates to guest engagement, every hotelier knows that metrics are important – but how do you sort the interesting from the invaluable? Hospitality is awash with data. What to Do with the Hotel Data?

Target Marketing 85

Target Marketing Occupancy Hotels Market 85

STAAH

DECEMBER 12, 2023

Use targeted marketing campaigns across digital platforms and social media channels to promote these time-sensitive deals, driving immediate bookings while creating a buzz around your hotel. Targeted Marketing and Segmentation Segment your audience based on demographics, interests, or past booking behaviors.

Target Marketing 78

Target Marketing Cancellation Forecasting Revenue 78

Hotel Management

JULY 19, 2023

The sale forms part of our strategic plan to recycle capital to further grow throughout Australia, New Zealand, and selected Asia Pacific target markets,” said Alpe. “We TriO is currently preparing to sell one of Ovolo Group’s boutique Sydney hotels, 1888 by Ovolo, to fund continued growth.

Business 189

Business Management Real Estate Target Marketing 189

eTourism

APRIL 14, 2016

Ever wonder who's really accessing your website? Google Analytics gives you access to a wealth of demographic data that can give you some valuable insights on the guests behind all those anonymous clicks. In today's blog, you'll discover how to tap into t

Target Marketing 52

Target Marketing Market Marketing Hotel Marketing 52

Revinate

JULY 5, 2023

Imagine what it would be like if your sales, marketing, and guest-facing teams could all effortlessly collaborate, working from a unified view of each guest’s preferences, behaviors, and needs. The post Hidden treasure: Explore the rich benefits of a Customer Data Platform for hotels appeared first on Revinate.

Target Marketing 52

Target Marketing Sales Market Marketing 52

Boutique Hotel News

MARCH 3, 2023

BHN meets JS Anand, founder and CEO of LEVA Hotels, to learn more about the boutique hospitality company, target markets for expansion , and challenges entering the African market. The post GIOHIS 2023: JS Anand, LEVA Hotels appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Hotels Market Marketing 52

Hotel Business

AUGUST 11, 2023

According to Marriott, the new-build concept will consist of 124 keys and “is perfect for secondary and suburban markets with a concentration of class B multifamily.” ” The company said it already has 1,800 target markets identified in the U.S. and Canada.

Branding 98

Branding Target Marketing Closing Revenue 98

STAAH

DECEMBER 18, 2023

It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Read full blog 7Ps of Hotel Marketing Hotel Marketing is only effective if the execution is done right.

Hospitality 86

Hospitality Occupancy Target Marketing Marketing Strategy 86

Demand Calendar

APRIL 3, 2023

It requires understanding the target market, analyzing data from various sources, mapping against online channels, setting up the website for booking success, building a loyalty program, and regularly reviewing the distribution strategy. Achieving the optimal distribution mix for a hotel is a complex task.

Target Marketing 72

Target Marketing Accommodation Services Management 72

Hotelier Magazine

JANUARY 24, 2024

They’re multi-tasking, ambitious professionals who travel out of necessity and are constantly balancing the priorities of work and life,” explains Scott Richer, VP, Real Estate & Development (Canada), adding the brand’s target market is the same whether operating in Canada or internationally.

Target Marketing 59

Target Marketing Real Estate Branding Market 59

Hotel Business

MARCH 1, 2024

Larger meeting space locations are turning to data-driven analytics to fill need periods, analyze account behavior, and understand target market trends for events for 25 or more attendees. Leveraging data to capture event demand: Successful conference and convention centers are leveraging data to capture event demand.

Events 64

Events Target Marketing Scale Market 64

Little Hotelier

FEBRUARY 11, 2024

Attracting guests relies on a holistic approach including a strong online presence, targeted marketing, and partnerships. Often guest expectations are exceeded and they are always impressed by the dedication to hospitality. However, to make this process easy and effective, Wan and the team required the help of technology.

Revenue 98

Revenue Target Marketing General Manager Dining 98

Lure Agency

NOVEMBER 16, 2022

When it comes to understanding your customers, market research is essential to the success of any business, no matter if it’s market research for B2B or B2C. ” To understand your target customer, you must understand market and customer research. What do you want to learn from your market research?

Market Research 52

Market Research B2B Target Marketing Marketing Strategy 52

Social Hospitality

MARCH 27, 2023

Once you’ve gathered these insights, you can reference them directly while marketing your products to your ideal customers, creating a more personalized message and increasing the likelihood of customers converting. Suppose you sell a beauty product. These methods can lead to higher click-through and conversion rates and better ROI.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Business

SEPTEMBER 26, 2023

My goal is for my team to profitably scale our portfolio across key target markets.” The maturing loan environment should also present prime opportunities for strategic acquisitions and partnerships.

Real Estate 64

Real Estate Target Marketing Scale Branding 64

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 90

Travel Target Marketing Digital Marketing Market 90

Social Tables

SEPTEMBER 7, 2017

If you want to stand out you need to make your ads relevant to your target market. Making an ad relevant means speaking to your target market’s pain points and status symbols. Your target market is the same way. You cannot just guess what your target market wants.

Target Marketing 60

Target Marketing Hotels Digital Marketing Market 60

gcommerce

DECEMBER 4, 2023

Leverage GA4’s Audience Insights for Targeted Marketing GA4's audience insights feature offers a wealth of information about your hotel's website visitors. Utilize demographic data, interests, and affinities to create detailed guest profiles. Embrace the power of GA4, and let data guide your hotel to new heights of success.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

Hotel Business

NOVEMBER 9, 2023

“M3 aims to deliver value, efficiency and robust automation within a simplistic software eco-system designed for smaller hoteliers,” said Scott Watson, chief sales and marketing officer, M3. These hoteliers should have access to industry-specific technology without paying ERP prices.

Target Marketing 59

Target Marketing Services Management Market 59

Hotel Business

JANUARY 16, 2024

.” He added, “Having operated hotels for more than 40 years, Wurzak Hotel Group understands how to manage lifestyle, full-service and extended-stay hotels in high-barrier-to-entry markets.

Services 64

Services Management Target Marketing Operations 64

Hotel Management

AUGUST 17, 2023

This allows AirAsia Super App to present more cross-sell marketing opportunities and increase visibility for each hotel partner in reaching the right target market.” “In addition, the AirAsia Super App has also been connected with more than 700 global airlines. So now you’re starting to see the big picture.

Business 130

Business Travel Target Marketing Dining 130

Hotel Business

JUNE 22, 2023

Mission Hill Hospitality has acquired two new hotel assets in a single transaction as it continues to expand its portfolio throughout targeted markets in the U.S. The deal includes the Residence Inn Tuscaloosa, a 111-key hotel in Tuscaloosa, AL, and the 103-key Home2 Suites by Hilton Blacksburg in Blacksburg, VA. Terms are undisclosed.

Target Marketing 59

Target Marketing Hotels Hospitality Closing 59

Hotel Business

APRIL 4, 2024

.” Trivedi noted that AI-driven platforms like Google’s new search experience gives hoteliers the opportunity to “know your guest up close and personal, and you can do targeted marketing.” “AI is scary, but it is a great opportunity.”

Target Marketing 111

Target Marketing OTA Scale Resorts 111

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Catala Consulting

JANUARY 9, 2024

Although simple, this formula is incredibly insightful, offering a transparent view of the efficacy of marketing endeavours. Effective Strategies for CAC Optimization Targeted Marketing Approaches Customizing marketing initiatives for specific customer segments can notably reduce CAC.

Hotel Marketing 52

Hotel Marketing Market Marketing Real Estate 52

Up Hotel

APRIL 25, 2024

Identify influencers whose audience aligns with your target market and engage them to create sponsored content or host influencer events at your hotel. Not only does this demonstrate appreciation for your guests, but it also fosters trust among potential guests who value peer recommendations.

Hospitality 52

Hospitality Target Marketing Digital Marketing Hotels 52

SiteMinder

APRIL 11, 2024

Step 3: Implement targeted marketing campaigns to reach specific audiences Developing targeted marketing campaigns allows you to connect with specific segments of your potential guest base, tailoring your message to their unique preferences and needs.

Dining 98

Dining Hotels Average Daily Rate Target Marketing 98

Intelity

MARCH 2, 2023

Offer Highly Targeted Marketing Opportunities All smartphones possess geolocation services. And while most people use these for GPS functionality or updating social media, did you know you can adapt them for your property to send out targeted promotions and special offers?

Casinos 52

Casinos Target Marketing Branding Hotels 52

Boutique Hotel News

MARCH 14, 2023

Mexico has been earmarked as a target market for the group. In December 2021, the company raised $60 million led by KAYAK and Inovia Capital to sell its software platform directly to hoteliers and operators. The post Life House expands Mexican portfolio appeared first on Boutique Hotel News.

Target Marketing 52

Target Marketing Operations Management Market 52

A Sales Guy

JANUARY 4, 2018

How many of those people do you think will be your target market? Are any of the people commenting or liking, your target market? How many people do you think will comment? Pay attention, and see who is commenting on more than just one article. Pay attention to their title.

Target Marketing 100

Target Marketing Market Marketing Sales 100

Social Hospitality

JANUARY 16, 2023

Best practices for data-driven marketing include ensuring the utmost ethical standards regarding data protection and use. In addition, the approach should prioritize personalized messaging and targeted marketing.

Market 162

Market Marketing Marketing Strategy Consumer 162

Hotel Business

MARCH 14, 2024

How does Valor leverage these platforms and their connection to their targeted audiences to enhance their online presence and engage with target markets? Facebook offers great detailed targeting options through ads manager to define and engage with our audiences.

Hospitality 64

Hospitality Target Marketing Business Consumer 64

STAAH

MARCH 19, 2024

They enable personalized experiences, data collection, and targeted marketing efforts. Direct bookings boost profits by cutting commission fees and allow hotels to build better guest relationships. Direct bookings foster brand loyalty and give hotels control over pricing and policies.

Target Marketing 84

Target Marketing Accommodation Market Marketing 84

MediaBoom

MAY 3, 2024

Market Analysis Market analysis is an assessment of your business’s target market and competition. It includes quantitative data such as the actual size of the market. Market analytics is when you study the metrics of your marketing efforts. This includes the behavior and needs of the consumers.

Branding 52

Branding Consumer Market Research Target Marketing 52

A Sales Guy

SEPTEMBER 8, 2014

My boy Bob made it his mission to close a client that I had dismissed as not our target market and not a good fit. It wasn’t out target market, as they weren’t technology. It’s the ultimate in personal ownership and accountability. When people make something their mission, s**t gets done.

Target Marketing 118

Target Marketing Sales Pipeline Hiring 118

SiteMinder

OCTOBER 10, 2023

Price sensitivity Understanding price sensitivity within your target market can inform your cost based pricing strategy, helping to find the sweet spot that maximises revenue without deterring bookings. Customer perception – Gauge how price changes are perceived by your target market.

Target Marketing 59

Target Marketing Revenue Yield Management Market 59