Inn Quest

JUNE 13, 2023

By developing a deep understanding of their needs and desires, you can tailor your marketing efforts to resonate with them on a personal level. Remember, every target audience is unique and your marketing strategies should reflect that. Or enhance brand visibility in your target market?

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

STAAH

AUGUST 29, 2023

To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. What do they look like? Where are they based?

OTA 85

OTA Email Marketing Marketing Strategy Market 85

Social Hospitality

MARCH 6, 2023

If you’re a small business owner looking to drive sales and improve your profits, we have some effective marketing strategies for you. Know Who Your Target Audience Is Your marketing efforts will be fruitless if you aren’t reaching the right audience. And, most importantly, how you will articulate your USP.

Small Business 173

Small Business Business Market Marketing 173

Little Hotelier

AUGUST 29, 2023

By asking your followers to create social posts and blog entries for your brand, you will establish loyalty with your target market segment. Telling your story should be part of your B&B marketing strategy, as it allows you to capture the attention of your target market and encourages them to book directly with you.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

JULY 5, 2023

Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers. A hotel marketing strategy outlines a path to enhance the brand, charm guests, and boost bookings. The strategy is continually refined through careful analytics and measurements.

Hotel Marketing 81

Hotel Marketing Market Marketing Marketing Strategy 81

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. While the ideal scenario is to handle everything independently, relying solely on your own revenue management and hotel marketing strategy may not be sufficient.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Social Hospitality

JULY 15, 2023

B2B businesses can leverage this by co-creating content that speaks directly to their target market’s pain points. The B2B world is evolving, and so should your marketing strategies. It’s time to tap into the realm of influencer marketing and see the ripple effects it could have on your business.

B2B 100

B2B Market Marketing Branding 100

MediaBoom

MARCH 14, 2023

As a construction company, you have a lot to gain from incorporating digital marketing strategies. We understand that it can be challenging to reach your target audience and grow your client base as a business owner. The best way to use video for marketing is to use it as an extension of your other digital marketing strategies.

Digital Marketing 93

Digital Marketing Construction Market Marketing 93

MediaBoom

MARCH 29, 2024

Discover who your target market should be when creating travel ads for luxury audiences and what elements the ads require. Target Audience for Luxury Travel With so many luxury travel ad ideas, the gears should be turning in your head about how to proceed with yours.

Travel 94

Travel Target Marketing Digital Marketing Market 94

Hotel Speak

MARCH 27, 2024

It’s the strategic foundation upon which your entire hotel marketing strategy rests. Here’s how brand positioning works: Target Audience: Who are your ideal guests? Marketing and Communication: Develop targeted marketing materials and communication strategies that reflect your new brand positioning.

Branding 74

Branding Hotels Market Marketing 74

MediaBoom

MARCH 27, 2023

It is focused on attracting a select group of consumers who demand the best of everything, and takes place across multiple marketing platforms. Luxury hotel marketing is an ongoing effort to strengthen and maintain your reputation. What is the target market for luxury hotels? They make up 64% of the target market.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Anthony Iannarino

MAY 2, 2019

They spend their time looking for a go-to-market strategy that eliminates the need for salespeople, a part of the business they see as a cost, and one they have no idea how to engage and manage effectively.

Sales 95

Sales Target Marketing Marketing Strategy Services 95

MediaBoom

FEBRUARY 23, 2024

Contact Mediaboom today to discover how we can tailor a marketing strategy that captivates your target audience and amplifies your brand’s prestige. Conducting Market Research To effectively target your luxury brand’s audience, conducting thorough market research is essential.

Consumer 89

Consumer Branding Market Research Market 89

Inn Quest

JULY 10, 2023

This informative blog delves into the world of hotel market segmentation strategy, exploring real-world tactics, methods and actionable tips to help connect hotels with their ideal guests. Continue reading to learn how to identify, analyze and reach your target market like a seasoned hotelier using our guide.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

Catala Consulting

JANUARY 8, 2024

RMS began offering insights into customer preferences and behaviour, allowing for more nuanced and targeted marketing strategies. This not only improved the accuracy of pricing decisions, but also enabled hotels to forecast demand more precisely and segment their customers effectively.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. The company predominantly works with Spanish speakers, however.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

NOVEMBER 14, 2023

In fact, more than 75 percent of marketers struggle to track the return on investment for their digital campaigns. With the right numbers, you can determine exactly whether or not the money you invest in your digital marketing strategy is well-spent. In that effort, lead conversion rate will be an important metric.

Cost Per Click 52

Cost Per Click Marketing Strategy Real Estate Business 52

STAAH

JUNE 6, 2023

This data can be analyzed to gain market insights into guest behaviour, identify trends, and create targeted marketing campaigns. With the right analytics tools, hotels can make data-driven decisions to optimize their revenue and marketing strategies.

Cancellation 73

Cancellation OTA Global Distribution System Revenue 73

MediaBoom

MARCH 28, 2024

Hopefully, those hotel ad examples piqued your interest and inspired you to review your marketing campaigns more seriously. As you begin to build a luxury hotel marketing strategy, it must include these elements. You’ll want your hotel brand to reach a large audience, yet you’ll target specific potential guests.

Hotels 52

Hotels Branding Resorts Market 52

Little Hotelier

OCTOBER 11, 2023

It’s not a new hotel marketing tactic, but that doesn’t mean you can’t revamp the way that you are using this strategy. Hotel email marketing can be a powerful and useful way to generate bookings, increase customer loyalty and engage your target market segment.

Email Marketing 98

Email Marketing Market Marketing Hotels 98

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Here’s why PPC should be an integral part of your hotel’s digital marketing strategy.

Digital Marketing 67

Digital Marketing Services Market Marketing 67

Xotels

AUGUST 15, 2022

What new online marketing initiatives will we launch next year? How will we attract our different client target markets and niche guest segments. How will we measure the effect and ROI of all our marketing actions? What are your key segments, niche segments, and feeder markets? Cheers, Patrick Landman.

Hotels 59

Hotels Market Marketing ROI 59

Little Hotelier

OCTOBER 11, 2023

It goes without saying that direct website bookings via your booking engine means you pay no commissions and should therefore be a core focus as part of your marketing strategy. As a small accommodation provider, it is important that you maximise ways to increase your direct website traffic and generate bookings.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

FEBRUARY 26, 2024

This process involves establishing a unique brand identity, targeting affluent demographics, and employing marketing strategies that highlight the brand’s luxurious nature. Learn about the crucial steps involved in establishing a luxury brand, from niche targeting to maintaining an unwavering commitment to excellence.

Branding 98

Branding Digital Marketing Market Marketing 98

MediaBoom

APRIL 11, 2023

Digital marketing for manufacturers modernizes what is still, for many such companies, an old-school, outbound means of promoting themselves and their products. A digital marketing strategy will allow your company to achieve more of its goals in a measurable way. What kind of tactics should you use? Mediaboom is here to help.

Digital Marketing 87

Digital Marketing Market Marketing B2B 87

A Sales Guy

DECEMBER 1, 2016

Marketing content designed to generate leads is weak, uninspiring and offers little value to the target market. If your content marketing strategy does not include provoking, challenging and disrupting content, it’s time to reconsider your content goals. Most content sucks. Yup, I said it.

Market 117

Market Marketing Target Marketing Marketing Strategy 117

SiteMinder

NOVEMBER 14, 2023

Superior guest acquisition Though Amenitiz focuses on offering a manageable booking experience to entice more guests, SiteMinder does this and goes several steps further, as it equips hoteliers with valuable insights that can be leveraged to understand guest preferences, competitor pricing, and market trends.

OTA 52

OTA Revenue Management Overbooking 52

MediaBoom

JULY 19, 2023

It’s important to note that a luxury travel brand name does not sell itself; it must pair its roster of services with a robust luxury travel marketing strategy to meet customers where they are and stay ahead in the rat race. Learn how they indulge in luxury hotel marketing by providing premium services that speak for themselves.

Branding 62

Branding Travel Services Target Marketing 62

Cloudbeds

JUNE 23, 2023

Hotel management can use this information to decide on pricing strategies , promotional campaigns, and service improvements. Additionally, these chatbots can be a powerful lead generation source, converting new leads into customers through follow-up processes or targeted marketing campaigns.

Upsell 98

Upsell Services Hotels Target Marketing 98

MediaBoom

AUGUST 11, 2023

What advertising and marketing strategies do they use on Facebook and across social media? How much overlap exists between their target audience and yours? You don’t want to repeat the same ad campaign your competitors have, as it will fail to have an impact on your target market. percent , reports LinkedIn.

Real Estate 92

Real Estate Digital Marketing Sales Market 92

A Sales Guy

JANUARY 14, 2013

That being said, there are three general or macro things your 2013 sales strategy MUST have to be complete; a social selling strategy, a content marketing strategy and deliberate learning plan. It should be keenly focused on unique business nuances.

Sales 122

Sales Market Marketing Target Marketing 122

MediaBoom

MARCH 9, 2023

What kinds of strategies should a travel and hospitality company use in its campaigns? Embrace Influencer Marketing Do you feel like your destination marketing strategy isn’t enough to drive people to travel to a location that’s not yet booming with tourism? If you can’t do it alone, use influencer marketing to help.

Market 59

Market Marketing Tourism Marketing Strategy 59

Little Hotelier

OCTOBER 23, 2023

How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals. While you may consider other digital marketing platforms like Reddit, Twitter, TikTok and LinkedIn, we think the four above are where you should focus your attention.

Market 105

Market Marketing Hotels Travel 105

MediaBoom

MARCH 15, 2024

National Keywords: Understand the distinction between local and national keywords, targeting broader audiences across the country or internationally. Adapt SEO strategy to capture national search traffic effectively. Brainstorm relevant terms related to the hotel’s broader offerings, services, and target market.

Hotels 92

Hotels Accommodation Target Marketing Business 92

Little Hotelier

NOVEMBER 20, 2023

Importing guest data Import as much existing guest data as you can, to kickstart your personalisation and targeted marketing strategies. Staff training Provide comprehensive training to all staff members, ensuring they understand the CRM and its features and can effectively utilise its capabilities.

Upsell 59

Upsell Hotels Occupancy Revenue 59

MediaBoom

FEBRUARY 26, 2024

Expressions that focus on rarity, prestige, and status help entice an elite target market. Their marketing strategy is elegant and exclusive. The brand’s marketing strategy revolves around instilling a sense of want in customers. a French luxury design house, specializes in all things fashion and lifestyle.

Branding 86

Branding Market Marketing Digital Marketing 86

Travel Media Group

AUGUST 21, 2019

Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge. Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio.

Market 52

Market Marketing Sales Hotel Sales 52