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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Poor OTA Content — Bad Photos, Weak Descriptions, Missing Amenities, and Wrong Map Pin Guests shop with their eyes. It’s one of the highest-ROI investments a hotel can make. Turning them on without a strategy often leads to high costs, low ROI, and in some cases, paying more for demand you already had.

OTA 81
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47% Response rate and impressive ROI: Discover How Sun Bay Hotel Achieved These Results with AskFlow

AskSuite

Asksuite’s latest product has streamlined Sun Bay’s processes, enabling revenue generation through direct bookings via automated follow-ups on abandoned carts, achieving a staggering 87x ROI. Want to know how Sun Bay Hotel hit 87x ROI with AskFlow? Read the full case!

ROI 52
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The Facebook Pixel is Now the Meta Pixel: How Hotels Can Use it to Drive Social Media ROI

BCV

It’s powerful tech that allows you to improve your Facebook ad conversion rate and get a better ROI. For example, let’s say someone clicked on an ad, added it to a shopping cart and then abandoned the shopping cart. What is the Meta Pixel? This can get granular.

ROI 52
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Benefits of a Tablet: How Smart-Room Tablets Increase Hotel Retail Revenue

Intelity

Don’t underestimate the possibilities of retail shopping to generate incremental non-room revenue for your property. Following the pandemic, it has become almost impossible to imagine a world without online shopping. According to Statista , 80% of all Americans shop online on a regular basis. trillion in sales in the U.S.

Retail 105
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Inside Agoda's DIY tech strategy

Hospitality Today

Tech investment as ROI-positive: Technology is Agoda’s second-highest expense after marketing—viewed as essential to long-term competitiveness and scalability. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g., Hindi on WhatsApp), focusing on tier II cities and domestic travel. weve got you covered.

ROI 40
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What is The Advantage of Google Ads – Maximizing Your ROI

MediaBoom

Shopping Ads Shopping ads are excellent options for retail businesses and eCommerce stores. They’re managed using the Google Merchant Center and appear on both Google’s Shopping tab and the main SERP. The post What is The Advantage of Google Ads – Maximizing Your ROI appeared first on Mediaboom.

ROI 52
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2025 Hotel Marketing: Top Hospitality Digital Marketing Trends

Social Hospitality

Guests can now book stays directly through apps like Instagram and TikTok , where hotel posts turn into instant shopping moments. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings. Social commerce is booming.