MediaBoom

SEPTEMBER 5, 2023

If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

All Things Hospitality

SEPTEMBER 12, 2022

Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. Re-engage your past customers and find new customers like them across Search, Shopping, Gmail, YouTube, and Display. All Things Hospitality has put together three ways to strengthen your Google Ads strategy.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

Travelboom Marketing

MARCH 21, 2024

Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. We’ve detailed the most profitable marketing channels for hotels to help you reduce costs, improve performance and increase your bottom line. For most travel, hospitality, and tourism brands, the ROI is even higher.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

AUGUST 18, 2023

To get a good return on investment (ROI), you need to define your campaign goals. Affinity Audiences: They are narrowly pre-defined by Google based on their interests and shopping behavior surrounding a specific product or service. Cost-per-view (CPV) — you pay each time a user watches your video for at least 30 seconds.

Display Ads 52

Display Ads Cost Per Click Intent Branding 52