Are Morch

FEBRUARY 22, 2024

Staying ahead means embracing innovation—and nowhere is this more evident than within the hospitality industry. According to McKinsey’s 2023 Digital Payments Consumer Survey, over 90% of consumers report having utilized some form of contactless payment within the past year—this metric has constantly accelerated since the pandemic. This transformative trend is reshaping guest experiences and revolutionizing […] The post The Rise of Contactless Payments in the Hospitality Industry: Fintech S

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Hospitality Consumer Hotels 130

Are Morch

FEBRUARY 19, 2024

Designing an efficient hotel kitchen is crucial for ensuring high-quality service to guests while maintaining cost-effectiveness and operational efficiency. This guide will walk you through the essential steps to create a kitchen that meets the demands of a busy hotel environment, focusing on simplicity and functionality. CabinetSelect can provide storage solutions with their cabinet ranges […] The post Guide: How to design an efficient hotel kitchen appeared first on Are Morch, Digital Tr

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Hotels Operations Services Business 130

Are Morch

FEBRUARY 8, 2024

You are aware that giving guests a great stay involves more than just cozy bedding and delectable breakfast spreads. Providing special moments and deep interactions is the goal, particularly for families with little children. Are you making sure that your hotel meets the needs of young visitors by providing age-appropriate, entertaining, and educational activities?

Hotels 148

Hotels 148

Are Morch

JANUARY 31, 2024

In 2024, the travel and tourism sector is leading the way in a revolutionary change toward customer-centric travel. This new paradigm places a strong emphasis on customized experiences and makes use of cutting-edge technology and creative services to cater to passengers’ changing wants. Hotels are reinventing the travel experience, making sure that visitors have more […] The post 5 Ways Hotels Are Pioneering Customer-Centric Tourism in 2024 appeared first on Are Morch, Digital Transf

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Tourism Travel Hotels Services 279

Are Morch

JANUARY 22, 2024

A luxurious hotel stay is often synonymous with relaxation and comfort, where guests expect a seamless experience from arrival to departure. Among the myriad elements contributing to this experience, safety stands as a paramount concern. Hotels, especially those with pool decks, lobbies, and various outdoor areas, must prioritize guest safety by ensuring slip-resistant surfaces.

Hotels 148

Hotels 148

Are Morch

JANUARY 17, 2024

Hotels, known for their hospitality and comfort, strive not only to offer luxurious stays but also to ensure the safety and convenience of their guests. While the lobby, rooms, and amenities contribute significantly to a guest’s experience, the entry points, including parking areas, play a crucial role in shaping their first impressions and overall satisfaction. […] The post Enhancing Hotel Security and Aesthetics: The Role of Entrances and Parking Areas appeared first on Are Morch,

Hotels 148

Hotels Hospitality 148

Are Morch

JANUARY 16, 2024

The importance of solid internet reputation in the dynamic world of hospitality cannot be emphasized. Hotels now have access to cutting-edge technologies that simplify managing their online presence thanks to the introduction of AI tools. However, the effectiveness of a tool depends on both the team utilizing it and the environment in which it is […] The post Crafting a Stellar Online Image: Mastering Online Reputation to Drive Hotel Bookings appeared first on Are Morch, Digital Transforma

Hotels 130

Hotels Hospitality Management 130

Are Morch

JANUARY 2, 2024

We are living in the digital age, the advertising techniques are now changed. Whether it’s the corporate industry or the Hotel industry, Creative ways for promotions are crucial such as Animation in advertising or influencer marketing. The rise of social media and digital marketing created new trends to promote a brand. One such trend is […] The post How Hotels Can Collaborate with the Right Influencer for Video Content appeared first on Are Morch, Digital Transformation Coach.

Digital Marketing 148

Digital Marketing Hotels Market Marketing 148

Are Morch

DECEMBER 14, 2023

Guests seek luxurious accommodations and exceptional service and demand an environment that prioritizes their health and well-being. Whether meeting industry regulations, adapting to new cleaning technologies, or implementing sustainable practices, we’ll explore how these services are integral to creating an environment where guests can rest assured that their well-being is a top priority.

Services 130

Services Accommodation Hotels 130

Are Morch

DECEMBER 9, 2023

Hotels are constantly seeking innovative ways to enhance guest experiences, improve operational efficiency, and, above all, prioritize safety. As the heartbeat of any establishment, electrical systems play a key role in achieving these objectives. Join us on a journey through the electrifying realm of hotel renovations, where safety and functionality converge to create a harmonious […] The post Enhancing Safety and Functionality: Electrical Upgrades for Hotel Renovations appeared first on

Hotels 148

Hotels Operations 148

Are Morch

DECEMBER 6, 2023

In the bustling world of hospitality, the visual appeal of a hotel can make or break its success. Photography isn’t just about capturing images; it’s an art form that breathes life into the very essence of a hotel. This article delves into the heart of hotel photography, exploring essential tips that elevate your visual storytelling, […] The post Hotel Photography Guide: Essential Tips for Making a Visual Impact appeared first on Are Morch, Digital Transformation Coach.

Hotels 148

Hotels Hospitality 148

Are Morch

NOVEMBER 29, 2023

What is SEO for Hotels? SEO, or search engine optimization, improves the visibility and ranking of a website on search engine results pages (SERPs). SEO can be a powerful tool for booking traffic and generating leads for hotels. A variety of strategies can be used to improve a hotel’s SEO, including optimizing website content for […] The post Hotel SEO: Top 3 Key Tips to Help Your Hotel Rank On Google appeared first on Are Morch, Digital Transformation Coach.

Hotels 223

Hotels 223

Are Morch

NOVEMBER 19, 2023

Have you ever booked a hotel room without glancing at reviews? The chances are slim. According to a Bloc study, a whopping 93% of individuals peruse reviews before committing to a hotel reservation. The hotel industry, propelled by the surge in digital technology, grapples with a fresh adversary: digital disruption. Yet, rather than succumbing to […] The post Digital Disruption: How Hotels are Embracing Change appeared first on Are Morch, Digital Transformation Coach.

Hotels 148

Hotels 148

Are Morch

NOVEMBER 15, 2023

In the dynamic world of the hotel industry, effective bookkeeping practices can make all the difference between thriving success and missed opportunities. Sound financial management lies at the heart of every prosperous hotel, enabling owners and managers to navigate the complexities of revenue tracking, expense optimization, inventory management, cash flow monitoring, and financial control implementation. […] The post Bookkeeping for Hotels: 5 Steps for Better Management appeared first on

Management 148

Management Hotels Revenue 148

Are Morch

NOVEMBER 14, 2023

The hospitality industry stands at the cusp of a technological revolution. As guest expectations evolve and digital innovations become more sophisticated, the sector is embracing new trends to transform the guest experience. These advancements are not just about enhancing comfort or convenience; they signify a paradigm shift in how hospitality services are delivered and experienced. […] The post 5 Trends in Hospitality Improvement and Technology Integration for Enhanced Experiences appeare

Hospitality 163

Hospitality Services 163

Are Morch

NOVEMBER 8, 2023

Search engine optimization (SEO) has been the buzzword in marketing since the advent of digital marketing. Businesses in all industries now rely on SEO to improve their visibility on the internet with the hope of catching the attention of potential customers. People rely on search engines (e.g. Google or Bing) to figure out life on […] The post Driving Direct Bookings: Effective SEO Techniques for Hotel Websites appeared first on Are Morch, Digital Transformation Coach.

Digital Marketing 274

Digital Marketing Hotels Market Marketing 274

Are Morch

OCTOBER 26, 2023

Booking.com 2024 travel predictions highlight that travel isn’t just an escape, but a catalyst for experiencing our best lives. With data from a global study involving 27,000 travelers across 33 countries, explore our top seven 2024 travel predictions, including local market insights from the UK, Italy, Germany, Spain, the US, and Latin America. We’ll (re)invent […] The post Travel Predictions 2024 appeared first on Are Morch, Digital Transformation Coach.

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Travel Market Marketing 334

Are Morch

OCTOBER 15, 2023

The hospitality industry, characterized by its round-the-clock operations, often faces unique challenges when it comes to the health and wellness of its employees. Crafting an efficient health plan is not just an obligation but a crucial investment in the well-being and satisfaction of the staff. Let’s uncover five strategic ways employers in this sector can […] The post How Employers in the Hospitality Industry Can Build More Efficient Health Plans appeared first on Are Morch, Digit

Hospitality 148

Hospitality Operations 148

Are Morch

OCTOBER 9, 2023

The travel and hospitality industry has undergone a profound transformation, largely attributed to the integration of Artificial Intelligence (AI) across its diverse facets. One striking development within this landscape is the emergence of seamless AI assistants. AI assistants are revolutionizing the way travelers plan their trips and hotels cater to their guests.

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Travel Hospitality Hotels 148

Are Morch

OCTOBER 4, 2023

In today’s digital age, online reviews wield immense influence, and the hospitality industry, particularly hotels, is significantly impacted by the sentiments expressed in these reviews. Guests often turn to platforms like TripAdvisor, Yelp, Google Reviews, and booking sites to share their experiences and opinions about their stay. Positive reviews can bolster a hotel’s reputation and […] The post Useful Ways Hotels Can Avoid Negative Guest Reviews Online appeared first on Are

Hotels 130

Hotels Hospitality 130

Are Morch

SEPTEMBER 19, 2023

The hotel industry has been continuously acknowledged for its unwavering dedication to providing excellent client service. After seeing big data and analytics in the hospitality sector, you might be wondering right now if using big data in the hospitality sector is advantageous. Is your spending profitable? Let’s look at it. The hospitality sector, particularly hotels, […] The post How Big Data And Analytics Are Changing Hotels And The Hospitality Industry appeared first on Are Morc

Hospitality 148

Hospitality Hotels Services 148

Are Morch

SEPTEMBER 17, 2023

In today’s digital age, hotels face new challenges in keeping their cherished guests coming back for more. With the internet’s vast options and changing customer preferences, hotels need to adapt and find innovative ways to maintain customer loyalty. This blog will explore straightforward strategies that hotels can use to ensure that their loyal guests remain […] The post How to Retain Your Hotel’s Loyal Customers in the Digital Era appeared first on Are Morch, Digital Tr

Hotels 163

Hotels 163

Are Morch

SEPTEMBER 13, 2023

Ah, the Mediterranean! A sublime tapestry of azure seas, rolling hills, and vibrant cultures – each destination a veritable treasure trove of experiences waiting to be unearthed. Yet, as alluring as the experience of dipping your toes in various Mediterranean sands might be, the notion of possessing your personal oasis in this paradise – yes, […] The post A Comprehensive Guide to Owning a Luxury Holiday Home in the Mediterranean appeared first on Are Morch, Digital Transformati

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Are Morch

SEPTEMBER 3, 2023

In the ever-evolving landscape of the digital era, a hotel’s online visibility has become an indispensable factor that can either catalyze its resounding success or consign it to the periphery of traveler consideration. As the contemporary traveler increasingly relies on the vast expanse of the internet to meticulously plan their journeys, it is evident that […] The post Simple Tips to Help Your Hotel Rank On Google appeared first on Are Morch, Digital Transformation Coach.

Hotels 130

Hotels Travel 130

Are Morch

AUGUST 25, 2023

When running a hotel, one of the critical factors that can make or break your business is the hotel guest experience. Providing guests with a memorable and enjoyable stay can lead to repeat bookings, positive reviews, and word-of-mouth recommendations. Any successful hospitality industry professional can swear by the importance of guest experience in the hotel […] The post How to Achieve Guest Satisfaction in the Hotel Industry – 7 Easy Tips!

Hotels 130

Hotels Business Hospitality 130

Are Morch

AUGUST 23, 2023

As the gentle caress of turquoise waves plays a soothing melody upon pristine white sand beaches, the Bahamas emerges as a tropical haven that beckons travelers from around the globe. Beyond its postcard-worthy beauty, this archipelago is a tapestry woven with vibrant culture, captivating marine life, and a range of accommodations that span from the […] The post The Finest Hotels in the Bahamas for Every Budget appeared first on Are Morch, Digital Transformation Coach.

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Accommodation Hotels Travel 130

Are Morch

AUGUST 16, 2023

This article is part of the Hotel Digital Transformer newsletter on LinkedIn. Subscribe to my LinkedIn newsletter where I’ll share tips, ideas, and strategies to help your hotel open its digital gateways. PERSPECTIVE Among hotel leaders today there exist two fundamental assumptions. One assumption is that market boundaries and hotel industry conditions are given, and you have to […] The post Digital Transformation and the Importance of Four-action Frameworks appeared first on Are Morch, Di

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Market Marketing Hotels 130

Are Morch

AUGUST 8, 2023

More than just a nuisance, allergies are a serious health issue that significantly affects a large portion of the population. It has become crucial for hotels to adapt to and accommodate guests with diverse allergies as knowledge and understanding of these conditions have grown. However, many places fall short of offering a setting that is […] The post Putting Guests First: Providing an Allergy-Safe Experience in Your Hotel appeared first on Are Morch, Digital Transformation Coach.

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Accommodation Hotels 130

Are Morch

JULY 24, 2023

Picture yourself entering a hotel lobby—the polished marble floors, the warm ambiance, and the comforting welcome as you step into a world of luxury. Indoor air quality is one sometimes overlooked aspect that might significantly affect your stay. Your comfort and welfare while staying in a hotel are significantly impacted by the air you breathe, […] The post Breathe Easier: Transforming Indoor Air Quality in Hotels appeared first on Are Morch, Digital Transformation Coach.

Hotels 130

Hotels 130

Are Morch

JULY 18, 2023

Change is the only constant in the fast-paced rental market. The strategies for achieving economic success in this sector are changing, but one aspect is coming into sharper focus: the need for a customer-centric strategy. This is not a concept that can simply be slapped on firm vision statements or marketing collateral; rather, it needs […] The post Customer-Centric Engagement: Strategies for Success in the Rental Sector appeared first on Are Morch, Digital Transformation Coach.

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Market Marketing 246

Are Morch

JULY 10, 2023

If you’re in the hotel business, then you know that generating leads is essential to your success. After all, without leads, you won’t have any guests! That’s why we’ve put together this beginner’s guide to lead generation for hotels. In this blog post, we’ll cover some of the basics of lead generation, including what it […] The post Beginner’s Guide to Lead Generation for Hotels appeared first on Are Morch, Digital Transformation Coach.

Hotels 130

Hotels Business 130

Are Morch

JULY 6, 2023

The travel programs at your company might not be the main factor that determines if people will want to work for you. Still, as corporate travel is a big part of how we do business today, the experience of your employees on their trips is of grand importance. In the US alone, 1.3 million people […] The post Why Hospitality Matters for Today’s Corporate Travelers appeared first on Are Morch, Digital Transformation Coach.

Travel 130

Travel Hospitality Business 130

Are Morch

JUNE 26, 2023

Introduction Travelers today may use a wide range of online resources to help them with their hotel booking process thanks to the development of the internet. Google stands out as a trustworthy and practical platform that streamlines the procedure from beginning to end among these providers. You can easily find, compare, and book hotels that […] The post The Ultimate Guide to Using Google for Hotel Bookings appeared first on Are Morch, Digital Transformation Coach.

Hotels 163

Hotels Travel 163

Are Morch

JUNE 19, 2023

The way that firms conduct their operations is undergoing a revolutionary transformation as the digital age dawns. These digital transformations are changing how businesses connect with their employees as well as how they do business with customers. These developments have broad repercussions that affect every aspect of operations for industries that depend on top-notch customer […] The post Unveiling the Transformative Influence of the Digital Employee Experience Market on the Future of W

Market 148

Market Marketing Operations Business 148

Are Morch

JUNE 16, 2023

The right CRM software can be a huge boost to your business. It can improve efficiency and make your team feel more connected. But what features should you look for when you’re shopping around? When you compare CRM features, you can see which programs best match your team’s workflow. You can also find which features […] The post Must-Have CRM Features appeared first on Are Morch, Digital Transformation Coach.

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Shopping Business 130

Are Morch

JUNE 13, 2023

The hospitality industry is undergoing a remarkable digital transformation, with technology playing a vital role in enhancing guest experiences and streamlining operations. Mobile applications empower hotels to provide personalized services, improve communication, and optimize various processes. This article will explore how app development revolutionizes the hospitality industry, guest experiences, and operational efficiency.

Hospitality 130

Hospitality Operations Hotels Services 130

Are Morch

JUNE 12, 2023

The world of transportation is rapidly evolving, and the guest experience is being transformed through the rise of innovative solutions. In particular, luxury ground transportation has emerged as a game-changer in providing travelers with unparalleled comfort, convenience, and style. The options are expanding from sleek limousines to state-of-the-art chauffeur services, offering guests a truly unforgettable […] The post The Rise of Innovative Transportation in Transforming the Guest Experi

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Services Travel Hospitality 148