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Paris’ Best Hotels: Michelin Ratings Vs. Online Reviews

Skift Blog

But when a tech firm crunched the numbers from traveler reviews across 140 sites, it found that crowd favorites clashed with Michelin's picks. Skift Take: Michelin has debuted its first ratings for hotels. Sean O'Neill Read the Complete Story On Skift

Hotels 282
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Reviews on TripAdvisor: What Matter to the Different Generations

Hospitality Net

Among the various forms of electronic word-of-mouth, online reviews are often labelled as the most prominent and successful in influencing consumers’ purchase decision. In February 2024, Statista reported that the number of reviews on TripAdvisor has grown substantially and already exceeded the one billion mark in 2021.

Consumer 242
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U.S. to Review How Airlines Handle Passengers’ Personal Information

Skift Blog

Skift Take: The review into passenger data protections is the first of many the Department of Transportation plans to periodically conduct. Meghna Maharishi Read the Complete Story On Skift

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The Hotel Media Review of 2023

Hospitality Net

The year-in-review of hotel media, what was top of mind and who stole the headlines. The annual review is back, in a year of come-back things have shifted a lot. It is clear that what hoteliers have been reading was back to the usual concerns, trends, OTAs and more.

OTA 236
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Outrun Your Competition: Best Practices for Accelerating Sales Processes

Slow-moving compliance reviews. Longer sales cycles. Larger buying committees. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.

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What Happens When There Are Two Trillion Fake Hotel Reviews? A Strong Brand Reigns Supreme

Hospitality Net

TripAdvisor recently announced that it blocked a record two million fake reviews in 2023, a massive 50% increase from 2022.

Branding 246
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Tripadvisor Launches AI-Powered Hotel Review Summaries

Hospitality Net

Following Tripadvisor’s July launch and months of successful public beta testing of an AI-powered travel itinerary generator, Tripadvisor announces a new AI-driven feature that summarizes reviews to give travelers a brief, digestible overview of each hotel.

Hotels 242
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How Intent Data Helps Marketers Convert A-List Accounts

By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Review, report, and iterate. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line—in four data-driven steps: Nail down your ideal customer profile (ICP). Leverage intent data. Personalize messages to your priority accounts. And much more!

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ABCs of Data Normalization for B2B Marketers

In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals! At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Digitizing Logistics: Harness the Power of Data in 4 Steps

Reviewing, reporting, and refining for better results. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intent data. Personalizing messages to your priority accounts.

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce.

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Reaching Unreachable Candidates

Speaker: Patrick Dempsey and Andrew Erpelding of ZoomInfo

Export results: Easily export candidate data (including contact info) to Excel, shared with colleagues to review or upload in bulk to a recruiter's applicant tracking system. Candidate and company profiles: Preview and expand search results to find a candidate's job history and career experience or a company's details.

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Best Practices for a Marketing Database Cleanse

This buyers guide will cover: Review of important terminology, metrics, and pricing models related to database management projects. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.