This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
From checking in online to ordering room service off a mobile app or messaging housekeeping to request extra towels. detect if a digital key is not working) AI will support hotels in delivering hyper-personalized services at scale , to enhance the guest experience and streamline operations.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. 7) Drive More Revenue with Upsell Tools Why stop at the room? Enter the channel manager.
Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Custom Branding: Keep the look and feel consistent with your hotels website.
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. Founded in 2004, SHR (an Access Company) is a global specialist technology and service provider to the hotel sector.
This creates a more collaborative environment between departments that traditionally have separate goals, such as revenue managers and guest services or marketing and operations teams. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings. Why it’s important for hotels?
Within just weeks of going live, it began functioning like a standalone online travel agent (OTA) , consistently delivering strong results. Get Google drives nearly 30% of weekly bookings through the booking engine by tapping into the high-converting organic traffic without relying on OTAs.
Hoteliers face so much pressure to deliver exceptional service while streamlining operations. Simplified Distribution: Managing room inventory across multiple Online Travel Agencies (OTAs) can be complex. Identify upselling opportunities to boost revenue. Automate housekeeping schedules and room assignments.
Here’s why a booking engine should be at the heart of your hotel’s digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Analytics & Conversion Tracking: Know what’s working and what’s not.
If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Upsell & Promo Tools : Drive more revenue per booking with add-ons, promo codes, and package deals. These elements reassure guests that your site is safe and your service is solid. c) Speed Things Up A slow site kills intent.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line. front-page listing).
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. Things like upselling, cross-selling ancillary services, and promoting on-site spend at restaurants, spas etc., can result in a stable revenue stream.
How many direct bookings are you losing to OTAs due to poor integration? Double bookings , incorrect charges, and missed upsell opportunities can result in revenue loss and negative guest reviews. Guests get faster service, leading to higher satisfaction scores. How often do billing mistakes lead to guest dissatisfaction?
Key takeaways AI is ubiquitous: AI is now integrated across nearly all hotel tech categories, powering personalization, upselling, and predictive analytics. Marketplaces and alternative distribution rise: A new âMarketplaceâ section underscores the shift beyond OTAs, with hotels diversifying distribution through emerging platforms.
How can you provide the best customer service in hotels during pre-stay ? As you can see, your hotel customer service is crucial to converting these online visitors into guests. Many articles talk about the customer service during stay, but what about the assistance provided before booking ?
It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upsellingservices without staff intervention. It can also share booking links, promote special offers, and upsellservices all within the same conversation.
Almosafer Saudi-based OTA with a strong position in GCC. Rehlat Kuwait-based OTA with a strong presence in the GCC countries. Trusted Stays UK-based serviced apartment platform for short and mid-term stays. Upselling, CRM & Marketing The Percentage Company SEA-based sales and marketing consultancy.
One common element of a hotel commercial strategy is a focus on direct revenue, which cuts out intermediaries like OTAs that can charge significant commission fees. Your hotel commercial strategy should therefore work to enhance your visibility across GDSs, OTAs and metasearch.
From social channels to online bookings from OTAs and a connected hotel website, before check-in and service, the experience must be integrated or you risk losing guests. Be prepared in marketing and servicing to cater to the diverse and unique needs of such business related groups and big families. Hyper-personalisation.
Its a strategic move to streamline customer service across all touchpoints. Integrating your hotels core systems is no longer just a technical upgrade its a strategic move to increase efficiency, improve decision-making, and free up your team to focus on what matters most: delivering excellent service. Whats hotel integration?
at our customers’ fingertips through the Community Portal to enable effortless self-service. Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. Our latest SynXis Concierge.AI SynXis Concierge.AI
A recent study by Agilysys, a leading global provider of hospitality software solutions and services, has revealed a surprising trend in the APAC hospitality industry: high guest satisfaction doesn’t necessarily translate into repeat business. The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour.
The traditional methods of managing guest services are no longer sufficient; instead, businesses are increasingly turning to technology to automate processes, reduce costs, and enhance service delivery. This feature not only improves operational efficiency but also aligns with the growing consumer demand for sustainable practices.
Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Offering transportation add-ons like a shuttle service or rides to the top of popular bike trails can save them the hassle and land you a piece of the action. Such add-ons can then be easily mapped to your ledger.
When your room rates differ across OTAs and your website, it erodes guest trust, impacts booking conversions, and weakens your revenue strategy. Rate disparity often results in reduced visibility on OTAs, loss of direct bookings, and a fractured guest experience. Enhances visibility and ranking on OTA search results.
Dynamic pricing and upselling : Based on browsing and past behavior, AI can show tailored room upgrades or experiences that match a guests preferences and budget. OTA Sync is one of the software solutions on the market that focuses on booking engine excellence. It should be seamless , showing real-time prices and availability.
Personalise each and every stay with Add-ons An Add-on is an extra service, product or experience that you can offer your guests as part of the booking. Add-ons – A powerful Direct Booking Benefit for bookers Hotels can use Add-ons to differentiate themselves from OTAs which only sell nights.
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. While the OTA owns the customer in the first instance, hotels can put in place systems to win over the customer and earn more revenue from each guest’s stay.
For example, does your reservation team struggle with outdated guest preferences, leading to missed upselling opportunities? This ability to customise services at scale ensures your guests feel valued while optimising your team’s efficiency Interested in learning more about CDPs and how they can help your hotel?
at our customersâ fingertips through the Community Portal to enable effortless self-service. Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. âSabreâs SynXis Concierge.AI SynXis Concierge.AI
Guest actions Who makes direct bookings versus through OTAs, and how can you influence them? Hotels can leverage CRM data to drive repeat bookings, upsell experiences, and build stronger guest relationships. Channel Management System Managing multiple OTAs, your website, and other channels manually?
Plus, dont forget to promote them through your website, OTAs, and social media platforms well ahead of the festival to drive bookings and create buzz. Seamless Integration : Connect effortlessly with OTAs and payment gateways for smooth transactions. Dynamic Pricing : Adjust rates instantly based on demand.
STAAH becomes a game-changer Coming recommended by our key OTA partners as well as other industry professionals, STAAH boasted a suite of features to maximise revenue while allowing the key functionality of updating rates and availability across multiple OTAs via a two-way, real-time sync between a hotel and its connected online channels.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Galileo is a travel distribution platform that utilises a global distribution system (GDS) to allow travel agents to book hotels, flights and other travel services. While Galileo is mainly used for airline bookings, its also used by travel agents to book hotels, car hire and other travel services for their clients. What is Galileo GDS?
In this article, we’ll explore why AI messaging is becoming a must-have for hotels, how it enhances operational efficiency, and how it helps drive direct bookings while reducing reliance on OTA. Rather than replying to simple questions, front desk staff can devote more time to personalized service.
Its a strategic asset for hotels seeking to scale personalized service and optimize commercial performance. An AI agent powered by large language models (LLMs) can respond instantly, confirm availability, upsell a suite with pet amenities, and share relevant reviewsall within the same conversation. billion by 2026.
They improve your ability to know what guests want and to provide the appropriate services. The tradition of limiting service and interaction to just your hotel staff and physical property is being outgrown by the ability of technology to automate and make many processes easier for guests. Beonprice – Revenue management.
For hoteliers, this translates to more room-nights, improved occupancy during off-peak periods, and reduced reliance on OTAs. Instead of paying high OTA commissions , you’re able to bring guests back through low-cost direct channels like emails or your mobile app.
Guests can be segmented by volume (booking more rooms at once), attributes (those wanting a sea view room vs a garden view), service offering, time of purchase, time used, or more. For instance, corporate clients may spend more on services within the hotel and get more volume of bookings throughout the year.
From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. 1 Pre-arrival contact. Mobile friendly.
From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams.
The hospitality industry is now stepping up and installing hotel self-service kiosks in order to provide hassle-free check-ins and other services to its guests. What Is a Hotel Self-Service Kiosk? 10 Benefits of Hotel Self-Service Kiosks. Upsell your resources effectively. What Is a Hotel Self-Service Kiosk?
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. If you rely too heavily on OTAs, you risk giving away your profit in commissions. Travelers crave experiences.
Why B&Bs Must Embrace Smart Hospitality Bed and breakfasts thrive on personalized service, cozy settings, and the “home away from home” feel. Simplify Bookings and Eliminate Errors Most B&Bs rely on a mix of OTA listings (like Booking.com or Airbnb), direct website traffic, and walk-in guests.
We organize all of the trending information in your field so you don't have to. Join 19,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content