STAAH

OCTOBER 24, 2023

With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?

OTA 78

OTA Revenue Upsell Market 78

STAAH

AUGUST 29, 2023

Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests. Looking for a Hotel Booking Engine?

OTA 84

OTA Email Marketing Marketing Strategy Market 84

SiteMinder

OCTOBER 15, 2023

Travellers are now predominantly booking their accommodation online, making it more crucial for hotels to focus on capturing bookings via their own website, OTAs, metasearch, and other online channels. Online booking channels are important for hotels because they greatly increase your reach and visibility to potential guests.

Global Distribution System 59

Global Distribution System OTA Revenue Hotels 59

SiteMinder

SEPTEMBER 19, 2022

This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Upselling – Any action you take at your hotel should benefit the guest first and foremost but if you can find ways to increase revenue too, all the better.

Management 97

Management Upsell Hotels Revenue 97

STAAH

OCTOBER 18, 2022

From before they arrive and visit third-party sites or OTAs to look for accommodation or online reviews to your website, email communications and the actual stay – everything contributes towards guest experience. These communications become a fantastic opportunity to upsell your services. Clever ideas to improve guest experience. #1

Revenue 83

Revenue Upsell OTA Overbooking 83

SiteMinder

SEPTEMBER 6, 2023

Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. Encouraging word-of-mouth: A guest who has a positive experience due to a special offer is more likely to recommend your hotel to others.

Hotels 105

Hotels Events Upsell Occupancy 105

SiteMinder

OCTOBER 10, 2023

OTAs OTAs are a double-edged sword. Often, hotels might find themselves needing to adjust their discount pricing strategies to remain competitive on OTA platforms, which usually showcase the lowest available rates. Conversely, during economically prosperous periods, there might be less necessity for discount pricing.

Occupancy 59

Occupancy Events OTA Upsell 59

STAAH

JUNE 6, 2023

If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.

Cancellation 72

Cancellation OTA Global Distribution System Revenue 72

Cloudbeds

FEBRUARY 15, 2023

For example, if you found that your GAC for OTA bookings is 41%, whereas your GAC for direct bookings is 7%, where would you want to prioritize bookings? Calculating CPC fees and OTA commissions is relatively easy, but how would you allocate the costs of maintaining your hotel website and booking engine?

OTA 52

OTA Cost Per Click Revenue Market 52

SiteMinder

DECEMBER 20, 2023

It is overflowing with best-in-class functionality, offering all that ThinkReservations offers and much, much more: business intelligence , marketing assistance, OTA partnerships and a powerful booking engine, to name but a few key features. SiteMinder , meanwhile, is the world’s largest open hotel commerce platform.

OTA 59

OTA Yield Management Management Business 59

Little Hotelier

OCTOBER 17, 2023

Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services. You can use a tactic known as the Billboard Effect to link your website to your OTA profiles, convincing guests to check you out.

Revenue 100

Revenue Hotels OTA Ancillary Revenue 100

STAAH

NOVEMBER 15, 2022

In fact, OTAs such as Expedia have updated their algorithms to give preference to properties that have been called out by guests for their fantastic guest experience. Upselling & cross-selling is a great ways to drive up incremental revenue is also on the rise by smart hoteliers. Focus on customer experience.

Hospitality 84

Hospitality OTA Travel Upsell 84

STAAH

NOVEMBER 21, 2023

While OTAs undeniably hold sway, the true gold lies in harnessing the potential of direct bookings. Train and encourage your team to upsell and promote the benefits of booking directly. The world of hospitality is changing rapidly especially eveyrthying being online. Incentivize them to champion direct bookings.

Email Marketing 78

Email Marketing Upsell Marketing Strategy OTA 78

Little Hotelier

AUGUST 17, 2023

Encourage direct website bookings, sidestep OTA fees, enjoy greater freedom when developing your discount strategy. Loss leader rooms can also become profitable through upselling and cross-selling. Discounts for guests who book direct. It’s easy with Little Hotelier. Learn more Why is discount pricing used in hotels?

Hotels 98

Hotels OTA Upsell Cancellation 98

Little Hotelier

APRIL 26, 2023

The general nature of this tool means that Wix Bookings lacks a number of valuable hotel booking features: there is limited opportunity to upsell and cross-sell, it is not multilingual, and you’re unable to easily optimise room rates. Wix Bookings Little Hotelier Booking Add-ons No ability to upsell or cross-sell during the booking process.

Upsell 59

Upsell Revenue Business Services 59

Cloudbeds

JULY 27, 2023

Unlike Google’s Free Booking Links, this feature is only available to hoteliers; OTAs and resellers can not participate. If you’re listed on OTAs, you’re probably already listed on metasearch channels too. It’s important to note that OTAs cannot participate in Free Booking Links. How do they work?

Cost Per Click 52

Cost Per Click OTA Digital Marketing Accommodation 52

SiteMinder

SEPTEMBER 4, 2023

Collecting data, prioritising attention to detail, and optimising personalisation are all keys to perfecting upsells and ancillary services. Our constant struggle has been efficiently managing availability, inventory, task management, and online travel agencies (OTAs),” said Pawarisa.

Operations 98

Operations Revenue Hotels OTA 98

Amadeus Hospitality

SEPTEMBER 12, 2023

Properties can benefit from greater exposure on major distribution channels with top OTA integrations and 400+ global partners, while exposing special rates on metasearch channels. Travelers are offered greater peace of mind with travel protection options built right in the booking solution.

Revenue 59

Revenue Upsell Hotels OTA 59

Little Hotelier

NOVEMBER 6, 2023

Upselling and cross-selling Grab upselling and cross-selling opportunities with both hands. The best channel managers allow you to seamlessly connect with all of your OTAs and channels, and give you clarity and control over all pricing.

Revenue 59

Revenue Average Length of Stay Average Daily Rate Hotels 59

Hotelier Magazine

MAY 4, 2023

Further, with operational costs going up, hotels must drive more revenue per guest (TRevPAR) through packaging, upselling and cross-selling of amenities. Or maybe your automated pre-arrival email-based upselling isn’t working, but SMS offers sent out three days prior are converting.

Revenue 59

Revenue Upsell Occupancy Travel 59

Travelboom Marketing

SEPTEMBER 1, 2023

It’s clear that OTAs, as well as major hotel brands are putting significant resources behind creating the best hotel rewards program possible. Alternatively, less expensive room rates can be redeemed through more aggressive upselling. A hotel loyalty program would amplify these opportunities to upsell.

Upsell 52

Upsell Ancillary Revenue Hotels Travel 52

SiteMinder

JULY 25, 2022

Here’s a list of 8 simple tactics you can try at your hotel to increase ADR: Focus on increasing the spend from high-value guests – Your OTA channel partners will have data on which guests deliver higher ADR on average, such as business travellers or couples travelling for leisure. You can then strategise how you target these segments.

Average Daily Rate 52

Average Daily Rate Upsell Occupancy Revenue 52

Hotelogix

JANUARY 18, 2024

Here they are -  Save on commission costs: With direct bookings via your website, you don't have to pay commission for indirect bookings via OTAs.   Entice more audience: Since the booking happens on your website, you can roll out special offers and upsell relevant services to attract more guests. 

Overbooking 52

Overbooking Hotels Upsell Services 52

Clock Software Hospitality

NOVEMBER 3, 2020

Here are some of the ways in which hotel PMS solutions can aid a hotel in improving daily operations: Increase RevPAR via Direct Bookings Online travel agencies (OTAs) allow hoteliers unlimited access to a large pool of potential guests, charging a commission for every booking made through them.

Hospitality 52

Hospitality OTA Revenue Management Hotels 52

Little Hotelier

APRIL 28, 2023

Booking Add-ons No easy way to upsell or cross-sell during the booking process. Fully integrated with 450+ OTAs and booking channels. Upsell and cross-sell opportunities : Promote add-ons like breakfast or bicycle rentals throughout the booking procedure to enhance the reservation’s value. No more double-bookings!

Upsell 52

Upsell Business OTA Management 52

Fuel Travel

APRIL 19, 2023

Most travel planning starts on Google, and integrating your booking engine means you can advertise against OTAs right on Google. These are just two ways your booking engine specifically can increase direct bookings, for more read our article on how your online booking engine can increase upsells and revenue per available guest.

Hotels 82

Hotels Travel Upsell Services 82

SiteMinder

SEPTEMBER 6, 2023

Similarly, Phocuswright found that 30% of searches are on online travel agent (OTA) mobile websites, and nearly one in four on hotel mobile sites are for same-day or next-day check in. Pre-arrival upselling Late bookings offer a narrow window for pre-arrival upselling, but it’s a golden opportunity.

Overbooking 98

Overbooking Occupancy Revenue Hotels 98

SiteMinder

JANUARY 8, 2024

From the large online travel agents (OTAs) and Global Distribution Systems (GDS) to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. The majority of travellers will visit your hotel website even if they discover your property on an OTA.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

MAY 18, 2023

This is a great way to get more people in the door as well as upsell to returning guests. Establish a direct channel with a booking engine OTAs charge commissions which can cut directly into the profitability of your enterprise. Tips for success While OTAs are useful, you don’t want to rely on them all the time.

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Xotels

APRIL 3, 2024

The Hotel’s Own Website (and Booking Engine) Online Travel Agencies (OTAs): Booking.com, Expedia, Airbnb, etc. IBE) Internet Booking Engine: Facilitates direct bookings and consolidates rates and upsells in a unified platform. Also, gone are the days of selling the majority of your rooms through OTAs.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

SiteMinder

JANUARY 8, 2024

From the large online travel agents (OTAs) and Global Distribution Systems (GDS) to individual retail travel agents, you’ll be able to instantly provide real-time booking information to your agents that will help drive bookings. The majority of travellers will visit your hotel website even if they discover your property on an OTA.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

AUGUST 10, 2023

8 Hyper-Personalized Audiences & Campaigns to Increase Your Revenue High vs. Low Spenders First-Timers vs. Returners Regulars Families vs. Solo Travellers Short Stay vs. Long Stay Leisure vs. Business Loyalty Programs OTA Bookers vs. Walk-in Guests What is Hyper-Personalization Marketing & How Does it Work?

Market 52

Market Marketing OTA Hotels 52

The Cosmos

JANUARY 23, 2023

You’ll quickly observe an increase if you start connecting with online and offline travel agencies (or more OTAs). Upsell other hotel amenities Revenue possibilities go well beyond simply selling your rooms. Be easily bookable online Travelers nowadays appreciate the flexibility, convenience, and value of reserving online.

Revenue Management 52

Revenue Management Revenue Business Management 52

Little Hotelier

MAY 11, 2023

Why your small hotel needs its own direct booking website Many small, independent hotels remain reliant on OTAs and other booking channels to attract guests. Upsell and cross-sell: Gain more control over your bookings and make more money by offering extras and packages as part of the process.

Upsell 52

Upsell ROI Revenue OTA 52

eZee Absolute

NOVEMBER 16, 2022

Upsell your resources effectively. Along with the instant reservation for walk-in guests, it successfully serves guests who have pre-booked through the hotel or any OTA website. Upsell your resources effectively. This is why upselling your services at the front desk results in a low success rate. Say goodbye to queues.

Services 52

Services Upsell Hotels Operations 52

Q4Launch

FEBRUARY 3, 2022

Channels to attract them include: Social media platforms Organic search engine traffic Directories and referral sites The goal is that once a potential guest completes this stage, they’re comfortable and ready to book with you instead of one of the OTAs. Arrival First impressions are everything.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

Xotels

SEPTEMBER 22, 2022

In August 2022, the Expedia Group released a new algorithm update that affects how properties appear in the OTA’s search results. ” The fact that one of the world’s leading OTAs concentrates so much on the guest experience proves this aspect’s importance. Set the right objectives to succeed. Hyper-target.

Hotel Marketing 40

Hotel Marketing Market Marketing OTA 40