eHotelier

NOVEMBER 20, 2023

By understanding the needs of their target market, providing them with tailored services, and creating unique experiences for them, hotels can take advantage of these emerging trends and turn their property into an essential destination in the remote work movement.

Target Marketing 105

Target Marketing Market Marketing Hotel Sales 105

eHotelier

AUGUST 20, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals.

Hotel Sales 98

Hotel Sales Revenue Occupancy Sales 98

Hospitality Net

FEBRUARY 7, 2024

Furthermore, a roaring stock market continues to fuel American consumer expenditures resulting in strong demand for travel including lodging. Inflation has cooled, the economy continues to add jobs, interest rates appear to have peaked and are anticipated to gradually decline for the next two years.

Hotel Sales 182

Hotel Sales Sales Consumer Hospitality 182

Little Hotelier

MARCH 10, 2024

What is hotel sales software? Hotel sales software is a specialised tool designed for the hospitality industry to manage and optimise sales activities. Manage your hotel sales with the best software in the market Use Little Hotelier’s revenue management features to manage your hotel sales and boost hotel bookings.

Hotel Sales 52

Hotel Sales Sales Revenue Management Revenue 52

Hospitality Net

SEPTEMBER 29, 2023

For close to a century, Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields.

Hotel Sales 245

Hotel Sales Closing Sales Revenue 245

Hospitality Net

MARCH 11, 2024

In this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, we explore the intricate dynamics of the hospitality industry, shaped by demographic trends and evolving workforce paradigms.

Hiring 201

Hiring Hotel Sales Revenue Sales 201

Hospitality Net

MARCH 4, 2024

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, a cornerstone resource for sales, marketing, and revenue optimization leaders, offers a roadmap for navigating these changes. This year’s report is more than findings and forecasts.

Forecasting 178

Forecasting Revenue Hotel Sales Sales 178

Hospitality Net

APRIL 10, 2023

Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, announced the launch of CoMMingle360.

Business 260

Business Email Marketing Digital Marketing Hotel Sales 260

STAAH

AUGUST 1, 2023

A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. It involves identifying target markets, setting sales goals, and creating a plan to achieve those goals. Here are 6 hotel sales strategies to increase your revenue.

Occupancy 86

Occupancy Hotel Sales Revenue Sales 86

Hospitality Net

OCTOBER 20, 2023

The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four remarkable sales professionals during HSMAI’s Sales Leader Forum in Long Beach, CA on Nov.

Sales 258

Sales Hotel Sales Hospitality Market 258

Hotel News Resource

MARCH 20, 2024

An accomplished experiential marketing agency knows how to push the boundaries of traditional advertising to generate brand awareness and customer loyalty using creative, innovative services. Millennials now outnumber everyone else; this crowd loves to travel, and they place a high value on experiences.

Market 78

Market Marketing Hotels Branding 78

Hospitality Net

MARCH 18, 2024

In the recently released HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, the second trend investigates how the gig economy and fractional staffing models are changing talent sourcing.

Hiring 147

Hiring Hotel Sales Revenue Sales 147

Hospitality Tech

OCTOBER 25, 2023

Add-on feature helps sales teams better understand specific market segment performance, plan account strategies, and gain insight into competitive activities.

Sales 52

Sales Market Marketing Hotel Sales 52

Hotel Business

OCTOBER 27, 2023

Knowland , a provider of data-as-a-service insights on meetings and events for hospitality, has launched Market Segmentation, an add-on feature designed to help on-property sales teams better understand and target the right group segments booking in their market. 31 by reaching out to clientcare@knowland.com.

Market 59

Market Marketing Sales Market Share 59

Hospitality Net

APRIL 12, 2024

However, as businesses increasingly acknowledge the vital role of talent in achieving success, talent retention has emerged as a paramount concern, which we explore in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024.

Hospitality 130

Hospitality Revenue Hotel Sales Sales 130

Little Hotelier

MAY 18, 2023

What is hotel sales? Hotel sales is about managing the process of attracting, engaging, and converting guests into paying customers. It includes various strategies and tactics around marketing, winning reservations, providing incredible guest experiences, and encouraging repeat business. Want an example?

Hotel Sales 59

Hotel Sales Sales OTA Hotels 59

Hospitality Net

MARCH 29, 2024

The HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024, explores the idea: Hands-on learning is the only way to build a pipeline of talent ready for unknown roles. You have to build this talent because you cannot buy them (McCarthy, 2023).

Hospitality 130

Hospitality Revenue Management Pipeline Revenue 130

Lure Agency

MAY 8, 2023

This is where hotel sales teams have a real opportunity to shine. Cory Falter recently had the opportunity to chat with Kristi White , Hospitality Leader & Consultant on the InnSync Show , about the rise of the non-professional meeting planner and what that means for hotel sales teams. And here’s the secret sauce.

Hotel Sales 104

Hotel Sales Sales Events Hotels 104

Hospitality Net

APRIL 5, 2024

The insights presented in this excerpt from the HSMAI Foundation Special Report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2023-2024 are attributed to HSMAI board members and leaders from these meetings.

Hotel Sales 130

Hotel Sales Revenue Sales Market 130

Lure Agency

AUGUST 23, 2022

The hotel sales process can be complex, but it doesn’t have to be mysterious. The InnSync Show’s Cory Falter recently chatted with Tammy Gillis, sales performance expert from Gillis Consulting and Training , Inc., Tammy says there are two distinct sales types: gathering and hunting.

Hotel Sales 52

Hotel Sales Sales Sales Process Hotels 52

Hotel News Resource

APRIL 16, 2024

Traditionally, Return On Ad Spend (ROAS) has dominated as the primary metric for evaluating the success of marketing initiatives. As we evolve past ROAS, I wanted to get the take from my fellow experts on the HSMAI Marketing Advisory Board. Read on for some key takeaways and ideas to get started.

KPI 75

KPI Market Marketing Digital Marketing 75

Hospitality Net

APRIL 13, 2023

Thynk, a global provider of advanced technology solutions for data-driven hotel sales and operations management, today announced details on its latest successful round of investment, resulting in $13 million received in Series A funding.

Hospitality 254

Hospitality Hotel Sales Revenue Sales 254

Hotel News Resource

DECEMBER 11, 2023

How do you ensure your influencer marketing campaign is a success? Today, we'll review exactly how to find the right influencer for your hotel, best practices for building your campaign, and how to measure your success.

Market 102

Market Marketing Hospitality Hotels 102

Hotel News Resource

SEPTEMBER 7, 2023

Successful marketing hangs on one key thing - measurement! If you don’t assess the impact against an objective, how can you claim to be successful?

Market 105

Market Marketing Hotel Sales Sales 105

Hotel News Resource

DECEMBER 4, 2023

The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY.

Marketing Strategy 104

Marketing Strategy Market Marketing Travel 104

Hotel News Resource

FEBRUARY 15, 2024

Article - Bollywood Celebrity Deepika Padukone Features in Hilton Marketing Campaign - Hilton (NYSE: HLT) announced today a global ambassador partnership with Indian actress, producer, philanthropist, and entrepreneur, Deepika Padukone.

Market 77

Market Marketing Hotel Sales Sales 77

Hotel News Resource

MAY 1, 2024

Here at HSMAI we are ramping up efforts to invigorate our member base and foster robust market-specific growth. As we move into 2024, our strategic priority to 'broaden our reach' takes center stage, focusing on developing new markets and enhancing the member value proposition through localized engagement.

Market 45

Market Marketing Hotel Sales Sales 45

Hotel News Resource

SEPTEMBER 7, 2023

Article - Hotel Industry Struggles To Replenish 'Quality' Talent in Sales and Marketing - CoStar - Spending and staffing on hotel sales and marketing have reached pre-pandemic levels, but the quality of salespeople has dropped, executives said.

Sales 40

Sales Market Marketing Hotel Sales 40

Hotel News Resource

AUGUST 2, 2023

According to a Market Analysis Report by Grand View Research, the global wellness tourism market size was estimated at $814.6 So, how can hoteliers tap into this colossal market? First, hotel marketers need to understand exactly what wellness tourism encompasses and how they can more closely meet visitors’ needs.

Market 98

Market Marketing Tourism Closing 98

Hospitality Net

SEPTEMBER 15, 2023

The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov.

Sales 162

Sales Hotel Sales Events Market 162

Hotel News Resource

SEPTEMBER 8, 2023

Article - TravelBoom to Host Free Digital Marketing Workshop for Hoteliers in Daytona Beach - TravelBoom COO, Pete DiMaio, will share leisure travel learnings, insights for 2024 on Oct.

Digital Marketing 110

Digital Marketing Market Marketing Travel 110

Hotel News Resource

DECEMBER 11, 2023

Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.

Market 97

Market Marketing Hotel Marketing Travel 97

Amadeus Hospitality

NOVEMBER 28, 2023

Partner with a technology provider that offers both historical and forward-looking insights so you can better understand what’s coming into your market, and how your performance stacks up against your competitive set. Even highlighting “free cancellation” or other flexible policies can work to enhance the hotel’s sales and revenue strategies.

Sales 52

Sales Hotel Sales Cancellation Events 52

Hotel Business

JANUARY 26, 2023

“Boutique hotels typically do well along California’s Central Coast, and the Inn at Avila is well ahead of the curve,” Ketel added. Despite the challenging capital markets environment, we were able to attract a lot of interest and then stay on schedule once we found the quality buyer.”

Hotel Sales 52

Hotel Sales Sales Occupancy Hotels 52

Hotel News Resource

NOVEMBER 22, 2023

Article - What B2B Marketers Want: 2023 Insights - By Ryan Haynes - The latest Business Barometer from Sapio reveals a resilience in marketing

B2B 79

B2B Market Marketing Business 79

Hotel News Resource

SEPTEMBER 28, 2023

There is no definitive guide to social media marketing because social media is constantly evolving. But the tips in this article can help you always stay ahead of the curve.

Market 75

Market Marketing Hotel Sales Sales 75

Hotel News Resource

MAY 2, 2024

Article - 410 Room Marriott Dual Branded New Orleans Marriott Courtyard and Springhill Suites Hotels Sold for $73 Million - First Major Hotel Sale in the Market Since Early 2023 Signals Rebound of Hotel Market Sales

Branding 45

Branding Hotel Sales Sales Hotel Marketing 45