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How Travel Brands Are Embracing Tentpole Shopping Moments

Skift Blog

Skift Take: Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Shopping 257
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The Most Effective Ways to Use Psychology in Marketing

Social Hospitality

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Psychology plays a pivotal role in this dynamic, as it enables marketers to delve into the minds of their target audience, tap into their emotions, and drive desired actions.

Market 278
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Hilton launches extended stay brand to capitalise on corporate market

Hotel Management

Hilton is seeking to capitalise on growth in the US$300 billion corporate travel market with the launch of a new extended stay brand, under the working title Project H3, in the US. The post Hilton launches extended stay brand to capitalise on corporate market appeared first on Hotel Management.

Branding 130
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As the Luxury Market Softens Brands and Retailers Could Turn to Younger Generations and International Travelers in Search of Growth

Hotel News Resource

As sales of luxury goods soften following a pandemic-era surge, with core consumers now cutting back on their spending, luxury brands and retailers will have to work harder for growth and look for new opportunities

Retail 45
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Best Practices for Data-Driven Marketing

Social Hospitality

Let’s face it: today’s market is more crowded and competitive than ever before. And that means businesses no longer only compete with local retailers and the Big Box store on the corner for their fair market share. That makes marketing even more crucial to a company’s long-term survival. What Is Data-Driven Marketing?

Market 162
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Luxury Hotels Are Fashion Retail's Latest Target - Fashionista

Hotel News Resource

Article - Luxury Hotels Are Fashion Retail's Latest Target - Fashionista - From brands like Fendi and Dior to retailers like Saks and The Webster, everyone's setting up shop in fancy hotels this summer.

Retail 52
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8 Marketing Tips for Small Businesses

Social Hospitality

Getting your small business off the ground involves a lot of effort and adaptability to keep up with ever-evolving and dynamic markets. Marketing plays an integral role in driving sales and necessary profits that will keep your company afloat. This will help you to accurately angle your marketing to appeal to your ideal customer base.