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How Travel Brands Are Embracing Tentpole Shopping Moments

Skift Blog

Skift Take: Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Shopping 220
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Hilton launches extended stay brand to capitalise on corporate market

Hotel Management

Hilton is seeking to capitalise on growth in the US$300 billion corporate travel market with the launch of a new extended stay brand, under the working title Project H3, in the US. The post Hilton launches extended stay brand to capitalise on corporate market appeared first on Hotel Management.

Branding 130
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22 Tailored Digital Marketing Strategies for Luxury Brands

MediaBoom

Nowadays, luxury brands face the unique challenge of maintaining exclusivity while expanding their reach to the discerning online shopper. Digital marketing for luxury brands encompasses a tailored set of strategic initiatives aimed at elevating the brand’s online presence and captivating discerning consumers.

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Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand

Hotel Management

Crown Resorts has undergone a brand refresh for the first time in nearly a decade, in a public shift from its image as a casino and hotel to a world-class entertainment destination. The post Crown Resorts CEO heralds ‘exciting new chapter’ under revamped brand appeared first on Hotel Management.

Branding 278
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As the Luxury Market Softens Brands and Retailers Could Turn to Younger Generations and International Travelers in Search of Growth

Hotel News Resource

As sales of luxury goods soften following a pandemic-era surge, with core consumers now cutting back on their spending, luxury brands and retailers will have to work harder for growth and look for new opportunities

Retail 45
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Luxury Brand Ranking – The Top Luxury Brands

MediaBoom

Whether you’re looking for the most popular luxury brands or the most sustainable, having a list in front of you makes it easier to compare your options. What goes into ranking a brand? The luxury brands are then assigned a rank based on how well they adhere to this criteria. What Is a Luxury Brand? billion that year.

Branding 127
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Luxury Marketing – The Ultimate Guide to Elevate Your Brand

MediaBoom

Luxury marketing isn’t rocket science. At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Well, not exactly.