MediaBoom

FEBRUARY 22, 2024

Luxury marketing isn’t rocket science. At its core, luxury marketing is a specialized target approach for high-end goods and services aimed at affluent consumers seeking a sense of exclusivity. So, how can you compete with the top brands in the affluent market and stay ahead of the competition? Well, not exactly.

Branding 83

Branding Market Marketing Digital Marketing 83

Hotel Business

MAY 2, 2023

Graduate Hotels has appointed Michaella Solar-March as chief marketing officer. Based in the brand’s Nashville headquarters, she will drive global marketing strategy for the company’s more than 33 hotels across the U.S. Before Soho House & Co.,

Real Estate 98

Real Estate Retail Branding Market 98

Hotel Business

JULY 12, 2023

The new leaders will focus on continuing to elevate and enhance the guest experience across all properties and strengthening the company’s marketing and revenue operations. He brings more than 15 years of experience in marketing working in both hospitality and retail for brands like Hyatt, Target and Sears.

Digital Marketing 97

Digital Marketing General Manager Retail Marketing Strategy 97

MediaBoom

APRIL 18, 2024

With a projected market value of US$368.9 According to a McKinsey study , personalized marketing can increase customer engagement by up to 80% , making it a key driver of sales in the luxury sector. The Rise of Resale: The pre-owned market is booming as consumers become more open to buying and selling second hand luxury goods.

Consumer 93

Consumer Branding Shopping Retail 93

Hotel Business

APRIL 1, 2024

Prior to Selina, he held leadership positions at a number of leisure and lodging companies, including managing marketing, sales and product development at Valentin Hotel Group, overseeing the hotel product team across Latin America at Expedia Group and leading market strategy for Marriott International Inc.

Retail 64

Retail Operations Marketing Strategy Revenue 64

MediaBoom

NOVEMBER 14, 2023

Moreover, understanding how to market to your existing clientele can significantly amplify your business development and strategy. To craft an effective B2B business development strategy , it’s crucial to identify the most opportune moments for launching growth initiatives. You must remember the following.

B2B 83

B2B Business Marketing Strategy Sales 83

Hotel Business

JUNE 5, 2023

Today hoteliers, asset managers and owners are tasked with navigating one of history’s most significant market shifts. As the work-from-home movement continues to grow, the commercial real estate market in large cities such as New York, Chicago and San Francisco are seeing a significant impact.

Real Estate 105

Real Estate Retail Market Marketing 105

Social Tables

JULY 31, 2021

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Market early bird benefits as “VIP perks.”

Events 174

Events Retail Sales Consumer 174

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking. Features: Comprehensive revenue management strategies and guidance.

Revenue Management 52

Revenue Management Revenue Services Management 52

MediaBoom

FEBRUARY 29, 2024

The luxury goods market is expected to grow to more than $352 billion by 2027. Luxury ads encompass promotional efforts specifically tailored to market high-end products and services to affluent consumers. Advertising is essential in any industry, but it’s especially important in the luxury industry. What are luxury ads?

Consumer 81

Consumer Branding Digital Marketing Market 81

MediaBoom

MARCH 4, 2024

Developing a luxury branding strategy it’s not easy and requires meticulous planning and execution You’re targeting a very specific audience , asking them to make a significant investment into something that might not be a necessity. Secure your exclusive, free consultation with our luxury marketing experts today.

Branding 95

Branding Digital Marketing Consumer Market 95

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

This can involve the management of anything related to the hotel industry and requires knowledge of distribution strategy, finance and accounts, customer service, staff management, marketing, catering management, hotel administration and more. It can take time to get everything right and as we can see there’s a lot to be aware of.

Operations 52

Operations Management OTA Hotels 52

eZee Absolute

JULY 31, 2022

In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Strategies to increase occupancy and revenue. Destination marketing. Destination marketing. One thing that is common among all the properties is that they all market the location.

Revenue 52

Revenue Hotels Occupancy Events 52

Boutique Hotel News

MARCH 6, 2023

Judi Blakeburn , brand director, Another Place , Watergate Bay and Beach Retreats [FC] With a career spent in hospitality marketing, Blakeburn is an expert on both the sector and the role of marketing in medium-sized businesses, and is a passionate advocate of the importance of brand and marketing at board level.

Real Estate 101

Real Estate Hospitality Construction General Manager 101

BCV

APRIL 6, 2021

While these findings are extremely encouraging, understanding how to communicate and market to desired audiences is key for hotels. Engaging Travelers Beyond Impulse Bookings During the 2020 travel hold, social media advertising and other means of digital marketing have become even more powerful allies for hotels.

ROI 52

ROI Consumer Travel Cancellation 52

Cloudbeds

MARCH 20, 2023

And it all starts with hotel market segmentation. What is hotel market segmentation? Hotel market segmentation is the process of grouping hotel guests into categories based on shared behavior and characteristics. ” Why do you need market segmentation? Transient guests, on the other hand, are less predictable.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

MediaBoom

MAY 18, 2023

It’s hard to ignore chatbot marketing these days. Thanks to ChatGPT , chatbots are on the front page of newspapers and at the forefront of marketers’ minds. By 2024, it’s estimated that consumer retail spending from chatbots will reach an impressive $142 billion. What is Chatbot Marketing? Chatbots don’t have to log out!

Market 52

Market Marketing Business Marketing Strategy 52

Social Hospitality

JUNE 19, 2023

From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand. How do you differentiate yourself in a creative and strategic way?

Branding 130

Branding Consumer Marketing Strategy Market 130

Social Hospitality

JUNE 19, 2023

From marketing techniques and social media posts, SEO best practices, and content production to the effects of emerging technologies, we’ll cover every facet of unleashing creativity to build a highly unique brand. How do you differentiate yourself in a creative and strategic way?

Branding 130

Branding Consumer Marketing Strategy Market 130

MediaBoom

JANUARY 31, 2024

Elegant Font Choice According to marketing training resource CXL, “good typography enhances the character of the site and adds a tone of voice.” Related articles : Luxury Brand Storytelling Examples Luxury Watch Market Luxury Brand Digital Transformation 10. Some even liken typography to a type of body language.

Branding 77

Branding Digital Marketing Market Marketing 77

MediaBoom

JUNE 19, 2023

The luxury watch market is increasingly competitive as new players leverage on new designs and technology to compete with long-established brands. So brands have turned to different strategies all aimed at communicating unique aspects of their products or brand. The soft colors and textures throughout the site communicate this aspect.

Digital Marketing 66

Digital Marketing Branding Shopping Market 66