eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

Online Marketing 52

Online Marketing Revenue OTA Market 52

SiteMinder

JULY 13, 2024

Revenue management revolves around measurement of what customers from different audience segments are willing to pay, as well as the ever-changing supply and demand within each market. The right distribution channels can have strong marketing power, putting your hotel in front of many customers you aren’t able to contact directly.

Revenue Management 98

Revenue Management Revenue Management OTA 98

Hotelogix

APRIL 4, 2025

Stand out by exceeding expectations in the crowded hospitality market. The Digital Landscape in 2025 Market Boom and Traveler Surge Our industry's cooking up a storm, hitting a mouth-watering $4.9 It's like having an army of unpaid marketers shouting about your property from the rooftops! trillion in 2024.

Revenue 52

Revenue Hotels OTA Consumer 52

Xotels

JUNE 2, 2023

As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. Balancing direct room sales with third-party websites and online travel agents (OTA’s) is one of the challenges the hotel industry faces in 2023 and beyond.

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Hotelogix

MARCH 27, 2025

Channel Management Real-time inventory syncing across OTAs and direct booking platforms enhances accuracy and reduces overbooking. 👉 Read Also - Small Hotels, Big Dreams: Beating Online Marketing Challenges Payment Processing Integrated payment solutions offer secure, multi-currency options and reduce errors in billing.

Revenue 40

Revenue Revenue Management Operations Hotels 40

eZee Absolute

NOVEMBER 19, 2023

Change in marketing trends and dynamics Challenge Marketing is one of the most common challenges faced by the hotel industry. Changes in the advertising and marketing trend often create problems for hoteliers. Also, traditional marketing methods aren’t that effective now. It is inevitable that with the right strategies.

Hotels 98

Hotels Hiring Services Business 98

StayNTouch

NOVEMBER 16, 2022

This can include a hotel’s website, its social media platforms, phone or email reservations, metasearch engines, or OTAs. This article will examine how hotels can leverage distribution technology and strategies to drive bookings, access new markets, and increase profitability. 26% increase in hotel reservations.

OTA 52

OTA Hotels Revenue Overbooking 52

SiteMinder

AUGUST 1, 2024

It clarifies your marketing efforts by enabling you to pinpoint your target audience and craft effective campaigns to reach them. A solid business plan equips you to differentiate your hotel in a crowded market by highlighting your unique selling propositions. Target audience: Who are you trying to reach with your marketing efforts?

Business 95

Business Revenue Hotels Occupancy 95

Hotelogix

AUGUST 31, 2024

GDS helps hotels increase visibility and occupancy: By connecting to a global distribution system, hotels can increase their visibility as their rooms and rates are showcased to thousands of travel agents and OTAs worldwide. Read Also: Tips to increase bookings for hotels from OTAs 2.

Global Distribution System 40

Global Distribution System OTA Occupancy Hotels 40

Xotels

AUGUST 15, 2022

Incorporate channel distribution costs like travel agent commission, agency fees and marketing investments, payroll for sales, marketing, and reservation, to determine the true net value of each segment. Hotels in vacation markets for many have been influenced (indoctrinated) by tour operators on how to manage their property.

Market 59

Market Marketing Hotels Target Marketing 59

eZee Absolute

JANUARY 9, 2023

Use social media marketing. Leverage the power of OTAs. Explore new markets. If hotels can rework or tweak the look and feel, and services, they can differentiate themselves and stand out in the market. Use social media marketing. So, how about flexing the beauty online? Leverage the power of OTAs.

OTA 52

OTA Hotels Accommodation Travel 52

Q4Launch

FEBRUARY 1, 2022

Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits.

Revenue 52

Revenue Market Marketing Consumer 52

Little Hotelier

DECEMBER 3, 2023

Group bookings are a powerful force, as it allows you to capture a chunk of travellers while only paying distribution and marketing costs for one booking. Group reservation strategies for hotels Online marketing strategies can be used to appeal to travel groups.

Hotels 59

Hotels Travel Business Events 59

SiteMinder

SEPTEMBER 4, 2024

High conversion rates show that your marketing efforts are working effectively to turn interest into actual stays, which is the ultimate goal for any hotel. Cross-checking this data with other metrics will give you powerful insights and could identify potential new markets to invest marketing dollars in.

Hotels 75

Hotels Revenue Market Marketing 75

Hotelogix

OCTOBER 18, 2023

GAC considers various costs related to marketing, sales efforts, and operational activities aimed at acquiring a guest. GAC is a significant financial indicator because it provides insights into the efficiency and effectiveness of your hotel's marketing and guest acquisition strategies. 

ROI 40

ROI Hotels Accommodation Market 40

Hotelogix

SEPTEMBER 15, 2022

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Marketing Strategy 75

Marketing Strategy Digital Marketing Online Marketing OTA 75

Hotel Marketer

APRIL 8, 2024

Welcome to the 2024 Edition of the #30DayAIChallenge. This year, we'll be focusing on making Generative AI more accessible for all. So follow along and give each challenge a try yourself, plus share your own thoughts and experiments with a community of like-minded learners and tinkerers!*

Online Marketing 52

Online Marketing OTA Travel Market 52

Cloudbeds

OCTOBER 17, 2024

A basic strategy might involve listing your property on a few key online travel agencies (OTAs) like Airbnb and Booking.com and leaving it at that. A specific OTA may help increase occupancy , but it might not actually be profitable for your hotel. Cost of acquisition – which channels are most cost-effective?

OTA 76

OTA Occupancy Hotels Revenue 76