STAAH
OCTOBER 4, 2022
Gone is the cookie-cutter approach to online marketing. Hotel marketing today is all about how personal you can get. Competing for guests online is now harder than ever, with so many options out there for them to choose from. A staggering number of OTA users believe they’ll find better prices or deals on an OTA.
eTourism
JULY 11, 2017
In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev
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eTourism
JUNE 7, 2016
The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do
Little Hotelier
MAY 31, 2023
A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media. Hotel digital marketing vs hotel online marketing and hotel internet marketing A variety of terms are used to describe digital marketing for hotels.
Cloudbeds
JANUARY 17, 2024
Some great use cases for AI include: Writing social media captions Writing website copy Writing OTA channel descriptions Writing ad copy Creating images for social media Writing SEO-optimized blogs (do section by section vs. the whole article at once for best results) 3. The update is expected to take effect in Q1 of 2024.
eZee Absolute
JANUARY 9, 2023
Use social media marketing. Leverage the power of OTAs. Use social media marketing. So, how about flexing the beauty online? Social media and online marketing are essential tools for any hotel that is preparing to enter into new markets and guest segments. Leverage the power of OTAs.
Q4Launch
FEBRUARY 1, 2022
Top 40 Reasons Travel & Hospitality Customers Benefit from Pay-Per-Click Advertising: PPC enables top-of-page placement on search results that is not dependent on SEO or unpredictable Google algorithm changes PPC turbocharges organic SEO with complementary listings at top of more search result pages PPC is low-waste because you only pay when someone (..)
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