Skift Blog

MARCH 6, 2024

Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty. Skift Take: Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Cendyn Read the Complete Story On Skift

Digital Marketing 272

Digital Marketing OTA Market Marketing 272

Hotelogix

DECEMBER 7, 2023

The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel. This is the primary reason why as a hotelier, you should know how to select the right OTAs for your hotel.

OTA 107

OTA Overbooking ROI Hotels 107

Hotel Business

FEBRUARY 5, 2024

Hospitality management platform Cloudbeds has revealed rankings of the highest revenue-generating Online Travel Agencies (OTAs) worldwide, as well as by various countries and regions, with Booking.com coming out on top. Meanwhile, regional OTAs across Asia have been rising in popularity, signaling the return of Asian travelers to the market.

OTA 64

OTA Revenue Motels Travel 64

Hotel Business

NOVEMBER 9, 2023

Global cloud-based market intelligence provider OTA Insight has rebranded to Lighthouse. “Our capabilities and vision have outgrown the OTA Insight name,” said Sean Fitzpatrick, CEO. The post OTA Insight rebrands as Lighthouse appeared first on hotelbusiness.com.

OTA 64

OTA Forecasting Marketing Strategy Revenue Management 64

Hotel Speak

DECEMBER 21, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 70

OTA Travel Revenue Business 70

Hotelogix

NOVEMBER 30, 2023

Online Travel Agents for hotels or OTAs serve as important distribution channels for hotels. They play a pivotal role in marketing and selling rooms. OTAs are online platforms or websites that sell hotel rooms to customers. An excellent marketing strategy incorporates OTAs to boost sales and revenue.

OTA 59

OTA Hotels Online Sales Market 59

Inn Quest

OCTOBER 11, 2023

When it comes to planning a trip, choosing the right online travel agency (OTA) can make all the difference. In 2023, the US market is bustling with various online travel agencies, each offering unique features and services for travelers. Expedia Expedia is a powerhouse in the US travel market, known for its comprehensive services.

OTA 88

OTA Travel Cancellation Accommodation 88

Webrezpro

MARCH 21, 2024

From OTA fees to online ads, digital marketing can eat up a chunk of the budget for independent hoteliers. But hey, good news—there’s a bunch of nifty free digital marketing tools out there for hotel marketers!

Digital Marketing 90

Digital Marketing Market Marketing OTA 90

Experience Hotel

JANUARY 17, 2024

Dans l’univers en perpétuelle évolution de l’hôtellerie, les OTA (Online Travel Agencies, ou agences de voyage en ligne en français) sont devenues des acteurs incontournables. L’Exhaustivité des informations Les OTA misent sur l’exhaustivité et l’accessibilité de leurs contenus.

OTA 52

OTA Market Marketing Travel 52

STAAH

APRIL 11, 2023

STAAH and OTA Insight customers will now be able to access and visualise OTA Insight’s data directly in STAAH solutions for streamlined decision-making. OTA Insight’s team of international experts supports more than 60,000 properties in 185 countries.

OTA 85

OTA Shopping Market Marketing 85

Hospitality Net

JUNE 20, 2023

OTA Insight, the global leader in cloud-based business intelligence, today announced Benchmark Insight, which will be available as a free beta solution globally.

OTA 100

OTA Revenue Management Market Share Revenue 100

Hotel Business

MARCH 6, 2023

OTA Insight has launched Rate Insight+, a solution that gives hoteliers a complete view of their competitive landscape by combining hotel and short-term rental data in a single platform. As the short-term rental industry continues to grow and increase market share, hoteliers face a host of new challenges.

OTA 59

OTA Market Share Occupancy Market 59

Webrezpro

JANUARY 10, 2024

Hotel website, automated emails, reviews, OTAs, digital ads, social media, Google. There’s no shortage of ways to market your hotel. With so many marketing channels and blogs with bright ideas, it can get confusing about which shiny new […] Source

Market 99

Market Marketing OTA Business 99

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

TravelNet

AUGUST 3, 2023

Managing fees on online travel agencies (OTAs) can be a real headache for property managers. According to a new Forbes report, Airbnb customers in summer 2023 face a whopping average of 36% in added charges above the nightly rate, and the same is probably true for other OTAs. This increases your ranking on OTAs. More info here.

OTA 98

OTA Management Occupancy Services 98

Hotel Speak

JANUARY 25, 2024

The battle for direct bookings has entered a new phase as online travel agents (OTAs) ramp up efforts to establish ownership of hotel guests and their booking journeys, a new report from hospitality technology specialist SHR Group reveals. A knock-on effect of this is that the revenues associated with organic search have fallen 15.3%

OTA 87

OTA Cost Per Click Hotels Cancellation 87

Revinate

JANUARY 22, 2024

Customer stories How bringing together guest data launched 1834 Hotels’ marketing transformation HOTEL TYPE: Group SOLUTIONS USED: Revinate Marketing REGION: APAC Goal Compete against OTAs. The post How bringing together guest data launched 1834 Hotels’ marketing transformation appeared first on Revinate.

Hotel Marketing 98

Hotel Marketing Market Marketing OTA 98

Cloudbeds

DECEMBER 20, 2023

Cloudbeds’ 2023 data finds that OTAs are back and stronger than ever. The annual report dives into the evolving landscape of Online Travel Agencies (OTAs), offering lodging businesses strategic insights to enhance their distribution strategies and maximize revenue in a dynamic travel market.

OTA 52

OTA Travel Revenue Business 52

Hotel Business

APRIL 18, 2023

Cloud-based hospitality platform HotelKey has partnered with OTA Insight to give hotels access to rate data and actionable insights to make more effective pricing decisions. The strategic partnership introduces new API capabilities, including OTA Insight’s data API, drawing on a daily stream of 2 billion rate data points.

OTA 52

OTA Revenue Hospitality Operations 52

Inn Quest

OCTOBER 24, 2023

Hoteliers often face the decision of whether to focus on direct bookings through their website or rely on Online Travel Agencies (OTAs) to fill rooms. Despite the rising popularity of OTAs, direct bookings continue to hold their own in the competitive landscape. Building a loyal customer base is essential for long-term success.

OTA 52

OTA Hotels Market Marketing 52

eZee Absolute

SEPTEMBER 30, 2022

And there’s no hiding that Online Travel Agents (OTAs) are a major source for optimizing their online booking flow. It is observed that OTAs control approximately 2/3rd of all online bookings. But hoteliers often get muddled among various OTA platforms and miss out on the best ones. Top 10 OTAs to Drive Maximum Bookings.

OTA 85

OTA Hotels Accommodation Consumer 85

Experience Hotel

FEBRUARY 7, 2024

Abordant le rapport dynamique et parfois complexe entre les agences de voyage en ligne (OTA) et les hôteliers, notre série d’articles se penche sur cette relation pivotale qui façonne l’industrie hôtelière actuelle. Les OTA sont-ils les ennemis des hôteliers ?

OTA 52

OTA Email Marketing Tourism Market 52

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Boutique Hotel News

MARCH 20, 2023

US: Cloud-based hospitality business intelligence platform OTA Insight has announced the appointment of Vivek Bhogaraju as its chief operating officer (COO). Bhogaraju said: “I am thrilled to join OTA Insight and work alongside such a talented, driven and dedicated team.

OTA 52

OTA Scale General Manager Operations 52

Hotel News Resource

FEBRUARY 26, 2024

This is an extremely lucrative business model and generates billions of dollars for Online Travel Agencies (OTAs) every year. According to Morning Consult research commissioned by the American Hotel and Lodging Association, hotel bookings make up 15 percent of all U.S. e-commerce, with over 500 bookings occurring every minute.

OTA 40

OTA Market Marketing Hotels 40

TravelNet

JULY 20, 2023

Listing your short-term rentals on Online Travel Agencies (OTAs) can amplify your visibility and attract potential guests, a phenomenon known as the Billboard Effect. As customers come to OTAs with specific desires, it’s crucial for hosts to meet and even exceed the expectations of prospective guests. Competitive pricing.

OTA 98

OTA Cancellation Branding Shopping 98

Hospitality Today

DECEMBER 20, 2023

Latest data confirms a robust OTA resurgence, with top revenue platforms dominating the market and regional Asian OTAs gaining popularity

OTA 40

OTA Revenue Market Marketing 40

Hospitality Today

FEBRUARY 26, 2024

As of September 2023, Booking Holdings was the online travel company with the highest market cap worldwide

OTA 40

OTA Market Marketing Travel 40

gcommerce

MAY 7, 2024

Our founder, Scott van Hartesvelt, discusses the battle against OTAs for direct bookings and one channel that could boost your hotel’s success. The post Flywheel News | April 2024 Hotel Digital Marketing News | GCommerce appeared first on GCommerce Solutions. Google announced that it’s delaying the phase-out to 2025. Learn more here.

Digital Marketing 105

Digital Marketing Market Marketing OTA 105

Hospitality Today

OCTOBER 15, 2023

Year over year, OTAs are taking over bigger percentages of the hospitality industry's traditional feeder markets and customer segments

OTA 45

OTA Market Marketing Hospitality 45

Boutique Hotel News

MARCH 6, 2023

Worldwide: Cloud-based business intelligence company OTA Insight has launched Rate Insight+, a commercial tool which combines hotel and short-term rental data into one platform. In March 2022, OTA Insight acquired vacation rental market intelligence company Transparent.

OTA 52

OTA Occupancy Accommodation Hotels 52

Hospitality Net

FEBRUARY 26, 2024

The research by Morning Consult for the American Hotel and Lodging Association reveals a significant dominance of Online Travel Agencies (OTAs) in the U.S. hotel market, controlling 90% of online bookings and receiving over $50 billion annually from hotels.

OTA 126

OTA Hotel Marketing Hotels Market 126

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Refine

SEPTEMBER 19, 2022

Online travel agencies (OTAs) have become a pivotal part of the hospitality industry, impacting the way properties market online and travelers do their research. Therefore, properties need to boost visibility across the internet on OTAs, metasearch sites, social media, and their direct website.

OTA 58

OTA Travel Hotels Market 58

Belza

DECEMBER 10, 2023

Surprising Facts Hotel Owners May Not Know About OTA Guests | Hotel Marketing

OTA 52

OTA Hotel Marketing Hotels Market 52

Hospitality Tech

AUGUST 14, 2023

@hotel describes itself as an OTA for Instagram and has found that social media is the perfect spot to find, attract and market to valuable leisure consumers.

OTA 52

OTA Consumer Market Marketing 52

SiteMinder

AUGUST 28, 2022

It’s well established by now that OTAs (online travel agencies) are crucial for your hotel’s booking success, both as a marketing and distribution channel, particularly as online travel bookings continue to grow. This blog will look at some key insights that help you choose the right OTAs for your accommodation business.

OTA 52

OTA Travel Accommodation Market 52