eTourism

JANUARY 12, 2016

So, the tinsel is down, your cards have been recycled and the tree has been packed away for another year. Christmas is well and truly over. In fact, it's almost two weeks into 2016 already. But that doesn't mean it's too late to start thinking about your

Online Marketing 52

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eTourism

JUNE 7, 2012

From online vouchers to emailed discount codes, the benefits of using discounts in your online marketing campaign should not be overlooked. Here's a look at how you can use this tactic to drive traffic to your resort's website, as well as a few of the pot

Online Marketing 40

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Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

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eTourism

MAY 19, 2020

The coronavirus has negatively impacted the hotel industry in different ways, but one of the many online marketing methods that is proving to be more important than ever is email marketing. With travel restrictions in place for many countries, email marke

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

JANUARY 12, 2015

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead. Have you identified what's already working for you and the areas you need to adjust to make this year's campaigns just as su

Online Marketing 52

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eTourism

SEPTEMBER 24, 2019

After establishing your online marketing strategy, the next big step for your hotel is partnership marketing. By developing a mutually beneficial arrangement with a local business that shares the same values or goals as your brand, you'll be taking your m

Market 52

Market Marketing Online Marketing Marketing Strategy 52

eTourism

JANUARY 19, 2015

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works. Emailing your guests on a more regular bas

Online Marketing 52

Online Marketing Market Marketing Hotel Marketing 52

Social Hospitality

MAY 12, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 162

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Social Hospitality

JUNE 1, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 147

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eTourism

FEBRUARY 11, 2014

Google's innovative and controversial new product Google Glass will be made available to the public later this year. With the launch date imminent, it's time to start thinking about how such technology will impact the way consumers search for and interact

Online Marketing 52

Online Marketing Market Marketing Consumer 52

Social Hospitality

JUNE 1, 2023

Here are strategies you can implement to maximize your brand’s online visibility and stand out among the crowd. Hire Marketing Pros One of the ways to maximize your online visibility is through digital marketing. Most online searches are by people who are looking for local information. Invest in paid ads.

Business 130

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eTourism

DECEMBER 17, 2017

The online marketing industry is constantly evolving, and the cycle from next big tactic to waste of time moves pretty fast. If you're using any of the content marketing strategies listed below, it's time for a fresh approach. Generic, Churned-Out Co

Marketing Strategy 52

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eTourism

MAY 29, 2019

At eTourism, we're committed to optimised hotel website design and powerful online marketing strategies that generate exposure and increase direct bookings. If you're as keen as we are about getting customers to book direct, take a look at our list of pre

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eTourism

APRIL 19, 2017

Whatever else changes in the online marketing world, reviews will continue to form an integral part of the hotel shopping process for your guests. More than half of travellers around the world won't even consider booking a hotel before reading what previo

Marketing Strategy 52

Marketing Strategy Market Marketing Online Marketing 52

eTourism

JANUARY 20, 2016

We could all use a little motivation at the beginning of the year, and especially, perhaps, when it comes to your hotel's content marketing campaign. That's because maybe above every other kind of online marketing tactic, content production could never be

Market 52

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eTourism

DECEMBER 2, 2015

Email is an essential component of any hotel's online marketing campaign, but crafting great email content takes time, effort and money. With a little bit of planning and creativity, however, driving results with your email output needn't eat into your re

Email Marketing 52

Email Marketing Market Marketing Online Marketing 52

eTourism

FEBRUARY 28, 2016

Almost 90% of businesses say that video is now part of their social media mix, but succeeding at this relatively new form of online marketing comes with its own set of challenges. Paying attention to these 3 key areas will help you create videos that enga

Market 52

Market Marketing Online Marketing Business 52

eTourism

AUGUST 2, 2021

It's a question worth asking, as it provides useful pointers for improving your online marketing strategy, hotel policies and the guest experience you offer in ways that will boost direct bookings in t What do guests check about your hotel before booking?

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Online Marketing Marketing Strategy Hotels Market 52

Hotel Marketer

SEPTEMBER 2, 2023

Introducing the #AISummer2023 series, a continuation of the original #30DayAIChallenge in Spring. As the field of AI evolves, this series Continue Reading

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eTourism

JUNE 2, 2014

Running a successful online marketing campaign is pretty demanding. Most of us are juggling multiple social media accounts, scheduling new content, creating email campaigns, optimising for Google, constantly analysing datathe list goes on. With so much to

Market 52

Market Marketing Online Marketing Hotel Marketing 52

eTourism

JUNE 11, 2014

Email remains one of the very best ways to reach your guests online. Low quality, outdated contact lists will seriously hamper your online marketing campaign, so if you can't r But that's only if you're reaching people that actually want to hear from you.

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eTourism

OCTOBER 26, 2020

A hotel website is crucial for keeping up with today's competitive online market, but as a hotelier, are you aware of the standards your website needs to meet for it to effectively advertise your hotel and generate the best results? Cutting-edge website d

Online Marketing 52

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In1solutions

MARCH 20, 2024

And even more concerning, new customers may not even realise you sell vouchers in the first place, meaning you lose business to competitors with more aggressive gift card marketing campaigns. With a few, simply, low cost strategies, you can boost your online traffic and drive sales. Not to worry! There’s more to come!

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Sales Online Marketing Business Services 98

Hotel Speak

JANUARY 11, 2024

Flexible Accommodation Options Investigate to ascertain the optimal combination of lodging categories, encompassing budget-friendly alternatives as well as opulent residences, with the intention of satisfying market demands.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

In1solutions

MARCH 21, 2024

As always, if you are already an In1 Solutions voucher client, please do not hesitate to reach out to us for a free online marketing consultation to explore further options. When it comes to our industry knowledge, that’s barely scratching the surface.

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eTourism

JULY 18, 2017

Thanks to the lighting pace of online marketing, new digital strategies come and go almost on a weekly basis. It's perhaps surprising then, that one of the oldest channels in the marketer's handbook has not only stood the test of time but actually steadil

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eTourism

NOVEMBER 16, 2017

As any online marketer will tell you, SEO is an increasingly complex art to master. Not only are there more than 200 different factors which make up Google's algorithm, the search landscape is constantly shifting, and each shift brings with it a new set o

Online Marketing 52

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eTourism

JULY 11, 2017

In an online market dominated by online travel agents with steep commission rates, every hotel wants to increase the number of bookings made directly through their property's website. Here are 5 ways to wrestle control away from the OTA's and maximise rev

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Online Marketing Revenue OTA Market 52

A Sales Guy

JUNE 26, 2017

On this lesson of #TaughtLeaders we will get schooled by Shama Hyder, a web and TV personality, a bestselling author, and the award-winning CEO of The Marketing Zen Group—a global online marketing and digital PR company. Shama graduated in one of the worst recessions we’ve seen since The Great Depression.

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Branding Online Marketing Sales Market 73

eTourism

JANUARY 22, 2013

There's no doubt about it, style is almost as important as substance when it comes to the success of your online marketing campaign. However, the cost of design software, as well as the time it takes to actually work out how to use it, can make it all too

Market 40

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eTourism

SEPTEMBER 14, 2017

It's a no-brainer: social media is now an essential component of every hotel's online marketing campaign. And because all your competitors and every other business under the sun are using the channel daily to build brand awareness and engage their audienc

Online Marketing 52

Online Marketing Branding Business Market 52

eTourism

AUGUST 5, 2016

With so many other hotels and resorts vying for your guests' attention, one of the biggest challenges of any property's online marketing campaign is how to drive a steady stream of traffic to their website. And of course, not just any traffic, but high qu

Online Marketing 52

Online Marketing Resorts Hotels Market 52

Amadeus Hospitality

SEPTEMBER 6, 2023

Hoteliers can set a foundation with market and property specific promotions based on business-critical benchmarks such as seasonal peaks or lulls, while addressing the ability to factor in individual preferences for custom built stays.

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eTourism

JUNE 7, 2016

The ultimate aim of every hotel's online marketing campaign should be to drive direct bookings made through their property website. True, the OTAs have a pretty strong grip on travel consumers, but that doesn't mean you should lie down and accept their do

Online Marketing 52

Online Marketing OTA Consumer Market 52

eTourism

APRIL 26, 2016

Whatever you may have heard, email is still an integral component of any businesses online marketing arsenal. Regularly emailing your guests great offers, exclusive packages and enticing local info is one of the best ways to keep your audience engaged and

Online Marketing 52

Online Marketing Market Marketing Business 52

Bookassist

JANUARY 11, 2022

Hotel marketing is extremely complex and Bookassist has demonstrated a strong commitment to helping hotels reach their full direct booking potential with a trusted partner. They offer flexibility, professionalism, best practices, and are online marketing leaders.”

Digital Marketing 52

Digital Marketing Market Marketing Online Marketing 52

eTourism

MARCH 11, 2010

For online marketers, optimizing for social media has become not just interesting, but a must. All major search engines have embraced social media. And with Google incorporating Facebook content into its real time results the integration of social media a

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