Skift Blog

DECEMBER 16, 2024

Skift Take: Still lumping all Asia Pacific travelers into one category in your marketing strategies? Travelokas latest findings show just how diverse and dynamic this travel market really is. Peden Doma Bhutia Read the Complete Story On Skift

Travel 261

Travel Marketing Strategy Market Marketing 261

MediaBoom

AUGUST 1, 2024

After what amounted to be a rough period from the COVID-19 pandemic, the hospitality and tourism industry has bounced back healthily. How do you make marketing for hospitality and tourism successful? There’s lots more information you need to know ahead of launching your marketing campaign. How do you elevate your rank?

Tourism 95

Tourism Market Marketing Hospitality 95

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 89

Marketing Strategy Market Marketing Travel 89

MediaBoom

JULY 13, 2023

Marketing strategies for travel agents can increase brand awareness, boost website traffic, increase leads, and result in more bookings. However, it takes an understanding of marketing to successfully employ these tactics. What is travel agency marketing? This guide is chock full of marketing ideas for travel agents.

Marketing Strategy 79

Marketing Strategy Market Marketing Travel 79

SiteMinder

SEPTEMBER 20, 2022

Whether it is through branding messages, targeting the appropriate target audience or activities that keep previous guests engaged, the world of marketing for hospitality and tourism has evolved significantly in the digital age. Hoteliers have had to adapt their strategies and take greater advantage of online channels.

Marketing Strategy 80

Marketing Strategy Market Marketing Hospitality 80

Hotel Business

AUGUST 28, 2024

Hospitality industry veteran Wendy Hoekwater has formed Net Growth Marketing LLC , a marketing and sales consulting firm specializing in scaling small- to mid-sized companies in hospitality, travel and tourism. I’ve gained a deep understanding of what drives success in this competitive market,” said Hoekwater.

Market 111

Market Marketing Digital Marketing Sales 111

Amadeus Hospitality

JANUARY 14, 2025

To keep up with these ongoing changes and be able to increase bookings and visitors throughout the year, travel businesses need to implement smart marketing strategies. Fiji Airways used GDS advertising to reverse a late-2023 market share decline, gaining a 1-2 percentage point increase in 2024. Thats where we come in.

Market 52

Market Marketing Travel Tourism 52

MediaBoom

DECEMBER 20, 2024

This evolution highlights the urgency for hospitality brands to adopt innovative strategies like hospitality content marketing , which involves creating and distributing valuable, engaging content to connect with travelers at every stage of their journey. trillion by 2027 , driven by evolving trends and preferences.

Market 52

Market Marketing Hospitality ROI 52

Hotel Business

NOVEMBER 20, 2023

Sojern , a digital marketing platform built for travel, has launched the “ State of Destination Marketing ” report for destination marketing organizations (DMOs). Sojern commissioned this report to ensure its global destination clients have access to the most comprehensive marketing insights.

Market 115

Market Marketing Digital Marketing Marketing Strategy 115

Hotel Management

FEBRUARY 8, 2024

Langham names regional marketing lead Langham Hospitality Group has appointed The Langham Melbourne’s longstanding marketing lead André Jacques as Regional Director of Marketing, Pacific. We are confident that under his guidance, our hotels will continue to flourish and deliver exceptional experiences to our guests.”

General Manager 263

General Manager Resorts Management Marketing 263

Little Hotelier

MAY 19, 2025

What is a hospitality marketing agency? A hospitality marketing agency is a specialist service provider that creates and implements marketing strategies for hoteliers and other hospitality businesses. The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility.

Market 52

Market Marketing Hospitality Digital Marketing 52

Little Hotelier

SEPTEMBER 4, 2024

Domestic tourism definition Domestic tourism’s definition is much the same as domestic travel, except it takes into account only those who are travelling for leisure. Domestic tourism example An example of domestic tourism might be an American family travelling from another state to visit California and stay at Disneyland.

Tourism 98

Tourism Travel Business Market 98

Travelboom Marketing

MARCH 21, 2024

Unfortunately, there is not a one-size-fits-all approach to marketing for hotels, and the days of dumping dollars into a single channel are long gone. Marketers must meet travelers where they shop—and in today’s digitally-dependent landscape, this means everywhere. Check out the top benefits of CPC marketing for hotels.

Market 97

Market Marketing Cost Per Click Email Marketing 97

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers. Let’s get started. Remember, PPC is an ongoing process.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

Cloudbeds

NOVEMBER 13, 2024

[CLIC] Connect Podcast Hosted by Craig Sullivan, the [CLIC] Connect Podcast focuses on the California hospitality industry, featuring interviews with industry leaders discussing market trends, investment opportunities, and operational insights. Episodes cover topics like social media strategies, SEO, and direct booking tactics.

Hospitality 52

Hospitality Events Hotel Marketing Market 52

Cloudbeds

JANUARY 17, 2024

With restrictions to third-party data and new AI tools, lodging operators must familiarize themselves with the different hotel market trends and strategies to stand out from the crowd. Here, we look at how the travel landscape is evolving and the latest trends to shape your marketing strategies this year.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

MediaBoom

JUNE 5, 2023

The travel and tourism sector is currently undergoing significant expansion, with companies fiercely vying for customer attention. To thrive in this highly competitive environment, it is vital to set your brand apart through the implementation of impactful travel content marketing. In fact, in 2022, this industry made an astounding 7.6%

Market 86

Market Marketing Travel Email Marketing 86

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

STAAH

SEPTEMBER 25, 2024

This decision, reported by the state news agency SPA, is part of the Tourism Investment Enabler Program, aimed at positioning the kingdom as a leading global tourism destination. To leverage these opportunities, consider joining our ELITE partnership program for enhanced connectivity in the Saudi market.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

STAAH

SEPTEMBER 25, 2024

This decision, reported by the state news agency SPA, is part of the Tourism Investment Enabler Program, aimed at positioning the kingdom as a leading global tourism destination. To leverage these opportunities, consider joining our ELITE partnership program for enhanced connectivity in the Saudi market.

Tourism 52

Tourism Global Distribution System Resorts Marketing Strategy 52

Hospitality Today

JUNE 9, 2025

Once a stable pillar of the tourism booking funnel, Google is now rolling out generative AI features—like Gemini’s AI Overviews—that fundamentally alter how travelers discover and engage with travel brands. Search marketing strategies must evolve : The dominance of keywords is waning.

Travel 45

Travel Real Estate Market Marketing 45

STAAH

DECEMBER 18, 2023

Clearly, the tourism and hospitality industry saw some positive growth. Read full blog 6 Hotel Sales Strategies To Increase Occupancy and Revenue A hotel sales strategy is a plan of action designed to increase hotel revenue and bookings. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 98

Hospitality Target Marketing Occupancy Hotel Sales 98

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59

Social Tables

JANUARY 14, 2022

2021 also brought about many exciting developments in hospitality technology, digital marketing, hotel services, and changes in travel trends. Exchanges focus around meeting face-to-face with a wide array of vendors, buyers, and mountain tourism suppliers from around the world. Exchanges will be held at the Dobson Ice Arena.

Hospitality 158

Hospitality Events Tourism Business 158

MediaBoom

MARCH 9, 2023

There is no question – tourism is big business. Global tourism accounted for over $602 billion in revenue in 2021 (pre-COVID tourism stood at $1.4 While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. Luxury Travel Marketing − What is it?

Market 52

Market Marketing Travel Marketing Strategy 52

eZee Absolute

AUGUST 31, 2023

In a world where travellers are increasingly seeking authentic experiences, food tourism is becoming a major driving force in the hospitality industry. So, as the purpose of travel has evolved beyond reaching places, the impact of food tourism has become a significant factor in shaping how hotels cater to their guests.

Tourism 52

Tourism Travel Hotels Dining 52

Travel Media Group

MARCH 20, 2019

Ryan and Pat trade thoughts on what makes a successful sales and marketing strategy in 2019 and Pat gives advice on what has made her so successful in her role at Chartwell Hotels. This episode covers everything from renovations to social media and serves as a great marketing guide for hoteliers. I'm your host, Ryan Embree.

Market 52

Market Marketing Tourism Marketing Strategy 52

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Secure your exclusive, free consultation with our luxury marketing experts today. Let Mediaboom guide you.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Refine

MARCH 22, 2023

And to reach that high occupancy rate, hotels are heavily reliant on a good strategy. In the past, you may have devised a seemingly perfect marketing strategy to attract as many bookings as possible. A high occupancy rate is every hotelier's dream.

Occupancy 88

Occupancy Marketing Strategy Market Marketing 88

Travelboom Marketing

APRIL 14, 2023

April 14, 2023 — TravelBoom, the premier data-driven digital marketing agency for hotels, resorts, and vacation rental companies, is excited to announce Pete DiMaio will speak at the Rent Responsibly RR Summit on Tuesday, April 18, at 3:45 p.m. Myrtle Beach, S.C.,

Digital Marketing 52

Digital Marketing Market Marketing Marketing Strategy 52

MEWS

SEPTEMBER 10, 2024

Hotel advertising involves a range of marketing strategies aimed at showcasing your hotel’s services and unique value proposition to increase bookings and drive profitability. What is hotel advertising?

Marketing Strategy 52

Marketing Strategy Tourism Events Hotels 52

STAAH

MARCH 26, 2024

Green Getaway Packages: Promote eco-friendly travel packages, nature-oriented experiences, and sustainable tourism opportunities for environmentally conscious travelers.

Events 105

Events Hotels Marketing Market 105

MediaBoom

JULY 9, 2024

Are you using tourism search engine optimization? The tourism and travel sector continues to dominate, poised to achieve $11.1 What is SEO and why is it so important in the tourism industry? Tourism search engine optimization dictates how your website ranks for specific keywords. trillion in earnings in 2024.

Tourism 52

Tourism Business Travel Branding 52

Hotel Speak

MAY 20, 2025

Simon Hampton, Partner in Real Estate & Hotels Corporate Finance at PwC UK said: The 2025 outlook for the UK hotel market is cautiously optimistic… Despite global uncertainties, resilience in travel, especially from the US, Europe and Asia, offers encouraging signs. occupancy growth this year. Theyre doing really well.

Business 68

Business Travel Consumer Hospitality 68

MediaBoom

NOVEMBER 28, 2024

In 2024, travel and tourism added $11.1 This milestone underscores the sector’s significance and the necessity of effective travel promotion strategies to stay competitive as we look ahead to 2025. Travel advertising involves promoting tourism-related services, destinations, or experiences to attract and engage travelers.

Travel 85

Travel Tourism ROI Market 85

Amadeus Hospitality

SEPTEMBER 27, 2024

Agnes Pierce, Director, Global Head of Sustainability, Hospitality, Amadeus September 27, 2024 – As awareness of the environmental and socio-economic impacts of mass tourism grows, the travel and tourism industry are under pressure to adopt more sustainable practices. Both, really good results.

Market 52

Market Marketing Tourism Display Ads 52

Cloudbeds

DECEMBER 12, 2023

Whether you’re in marketing, sales, or operations, it’s imperative to continuously learn about best practices for operating more efficiently and meeting new guest demands. Contact industry leaders to learn everything from marketing strategies to finance and new technologies available. Who should attend? Why attend?

Tourism 98

Tourism Events Hotels Operations 98