Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. However, modern travelers prioritize the experience they’ll have when booking a hotel.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

Inn Quest

JULY 10, 2023

Wondering how to map out the perfect hotel market segmentation strategy that keeps your hospitality business ahead of the curve? As markets continue to prioritize brands that cater to individual preferences the best, every business’s success depends on how well it offers personalized experiences to end-users.

Hotel Marketing 52

Hotel Marketing Market Marketing Target Marketing 52

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. Luxury hotel marketing is designed to tell the story of your luxury resort brand and set you apart from competitors by building awareness of what makes your brand exceptional. What is a luxury hotel?

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

Little Hotelier

OCTOBER 23, 2023

What is hotel social media marketing? Hotel social media marketing is the use of social media platforms to advertise your hotel brand and engage with potential and current guests. This blog will take you through everything you need to know to start succeeding with hotel social media marketing.

Market 105

Market Marketing Hotels Travel 105

STAAH

DECEMBER 18, 2023

8 Essential reasons to Optimize your Hotel’s Booking Engine A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. These top Hospitality Trends can help you prepare for your hotel marketing strategy.

Hospitality 91

Hospitality Occupancy Target Marketing Hotel Sales 91

Little Hotelier

AUGUST 29, 2023

What is bed and breakfast marketing? Bed and breakfast marketing is a specific approach to marketing your B&B business for attracting potential guests, getting more bookings, and increasing room revenue. However, bed and breakfast marketing can be very challenging at times, for a few reasons: 1.

Market 95

Market Marketing Target Marketing Marketing Strategy 95

MediaBoom

APRIL 5, 2024

With this in mind, understanding the full impact of travel marketing has never been more essential. Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Secure your exclusive, free consultation with our luxury marketing experts today.

Marketing Strategy 88

Marketing Strategy Market Marketing Travel 88

eZee Absolute

JANUARY 19, 2023

For years, hotels have been at a crossroads, trying to determine whether to handle marketing in-house or outsource it. So, the question at hand is, how can hotels determine which marketing approach to opt for? And, how to capitalize on the strengths of both in-house and outsourced marketing?

Hotel Marketing 81

Hotel Marketing Market Marketing Hotels 81

Hotelogix

AUGUST 6, 2024

Moving from merely managing hotel revenue to maximizing profit is a critical transformation that ensures your property's long-term success. This shift requires a comprehensive approach integrating cost control, strategic marketing, and top-notch guest services. Read Also: What is Dynamic Pricing in Hotels?

Revenue 52

Revenue Management Upsell Target Marketing 52

gcommerce

DECEMBER 4, 2023

In the ever-evolving landscape of the hotel industry, it is crucial for hoteliers to embrace data analytics to stay competitive and maximize their business potential. Google Analytics 4 (GA4) provides a powerful platform for hotels to gain valuable insights, optimize marketing strategies, and enhance the guest experience.

Average Daily Rate 52

Average Daily Rate Target Marketing Marketing Strategy Hotels 52

gcommerce

AUGUST 27, 2024

But revenue management doesn't exist in isolation; it thrives when sales and marketing work with it in concert, and one of the primary channels that transcend both marketing and revenue management is metasearch. Metasearch engines have revolutionized the way travelers search, compare, and book accommodations.

Revenue Management 52

Revenue Management Revenue Management Digital Marketing 52

MediaBoom

MARCH 9, 2023

Destination marketing is a must for travel and hospitality businesses looking to market services toward specific locales. What kinds of strategies should a travel and hospitality company use in its campaigns? What Is Destination Marketing? Destination marketing strives to inspire customers to travel to specific locales.

Market 59

Market Marketing Tourism Marketing Strategy 59

Hotel Speak

MARCH 27, 2024

In the fiercely competitive hospitality world, a hotel’s brand is its battle cry. This guide delves into the art of hotel brand positioning , equipping you with the knowledge and tools to craft a powerful brand identity that attracts the right guests and drives success. What gaps exist in the market?

Branding 77

Branding Hotels Marketing Market 77

STAAH

AUGUST 29, 2023

Having an effective marketing plan comes into hand to help you drive more bookings. To truly drive success, your focus should extend to drawing more visitors to your booking engine through a well-crafted digital marketing strategy. It also needs to be a living document that evolves with the volatility of the market.

OTA 89

OTA Email Marketing Marketing Strategy Marketing 89

MediaBoom

AUGUST 6, 2024

A strong hotel brand is the cornerstone of enduring success. Just as personal relationships thrive on authenticity and engagement, so too does a hotel’s connection with its guests. Investing in hotel branding is a strategic decision that can yield substantial returns. Each of these transmits a signal. Think about it!

Branding 92

Branding Hotels Services Marketing 92

eZee Absolute

MAY 13, 2024

Well, the answer lies in how well you’re using your Hotel Revenue Management System (RMS) reports. But with so many reports available, how do you find the ones essential for maximizing your hotel’s revenue? By utilising these RMS reports, revenue managers can make informed decisions to adjust pricing strategies accordingly.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

Xotels

AUGUST 15, 2022

Did you make your new hotel budget already or are you right in the middle? Now is the time to take action to build your hotel budget plan! Now is the time to take action to build your hotel budget plan! Hotel Budgets: Where it All Starts… The basis of the target or budget lies in a detailed demand calendar.

Market 59

Market Marketing Hotels ROI 59

Xotels

JUNE 2, 2023

In the dynamic landscape of the hospitality industry, generating direct bookings has become a top priority for hotel owners. As a hotel management company , we understand the challenges they face in developing effective hotel marketing strategies to drive bookings through their own portals. However… There is hope!

Marketing Strategy 40

Marketing Strategy Hotel Marketing Market Marketing 40

Travel Media Group

AUGUST 21, 2019

On this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties.

Market 52

Market Marketing Sales Hotel Sales 52

MediaBoom

MARCH 28, 2024

With almost 60 percent of hotel bookings happening online , luxury hotel advertising remains paramount for hospitality brands of all sizes. What is hotel advertising, and how is it different from standard hotel marketing? What is hotel advertising, and how is it different from standard hotel marketing?

Hotels 52

Hotels Branding Marketing Market 52

Little Hotelier

OCTOBER 11, 2023

What is a hotel blog? A hotel blog is a dedicated section of your website where your hotel can publish articles designed to inform and/or entertain your target audience. Hotel blogs represent a golden opportunity to attract more guests. Here are a few other key considerations you should make as a hotel blogger: 1.

Hotels 52

Hotels Travel Motels Accommodation 52

MediaBoom

MARCH 29, 2024

With the global luxury travel market poised to rake in $1.48 After all, effective advertising in the luxury travel market is critical in differentiating yourself and driving more leads (and thus customers and revenue). Follow that up with this list of 50 luxury hotel website design examples. What makes a travel ad “luxury?

Travel 94

Travel Target Marketing Digital Marketing Marketing 94

MediaBoom

MARCH 15, 2024

SEO for hotels remains one of the most valuable tools in any marketer’s kit as hotel numbers in the United States climb. With over 165,000 hotels on American soil , yours must rank well to be on the average consumer’s radar. What does search engine optimization entail, and why is it important for hotels?

Hotels 92

Hotels Accommodation Target Marketing Business 92

MediaBoom

FEBRUARY 23, 2024

Do you know what your luxury brand’s target audience truly desires? Are your marketing efforts effectively connecting with affluent customers? Understanding your target audience is crucial in order to stand out in the competitive world of luxury brands. What Values Drive Your Luxury Brand Target Audience?

Consumer 90

Consumer Branding Market Research Market 90

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 59

Operations Management OTA Hotels 59

Little Hotelier

NOVEMBER 20, 2023

What is a hotel CRM? A hotel CRM is a customer relationship management system, which helps hotels manage their relationships with guests. It can be used to track guest information, preferences, and interactions, as well as to automate marketing and sales communications. Learn more 2.

Upsell 59

Upsell Hotels Occupancy Revenue 59

Little Hotelier

FEBRUARY 25, 2024

In terms of hotel revenue management consulting, this guidance usually takes the form of more effective pricing – identifying and setting room rates that are alluring to your target market and result in more bookings, while maximising the amount you earn from each booking.

Revenue Management 52

Revenue Management Revenue Services Management 52

Cloudbeds

JUNE 23, 2023

This is how customers expect services today, including in the hotel industry. In a world that can not wait, hotel chatbots have become hoteliers’ best allies in providing excellent guest experiences while generating bookings and additional revenue. What is a hotel chatbot?

Upsell 98

Upsell Services Hotels Target Marketing 98

SiteMinder

JANUARY 8, 2024

What is hotel management? Hotel management is the practice of overseeing every operation of the business to ensure consistent growth and development. Even if you don’t have the luxury of hiring a full team of staff, it’s not impossible to run a successful small hotel business.

Operations 52

Operations Management OTA Hotels 52

Catala Consulting

JANUARY 8, 2024

1990s: Expansion into Hospitality Hotels Adopt RMS : The hotel industry, noticing the success of RMS in airlines, began adopting these systems. This period was about transferring the knowledge from the aviation sector to the hospitality industry, with adaptations to suit hotel operations.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

STAAH

JUNE 6, 2023

A hotel booking engine is a crucial tool for hotels and accommodation providers in today’s time. It plays a key role in the overall success of a hotel’s operations. By facilitating direct bookings, hotels can avoid commission fees and have more control over their pricing, promotions, and guest relationships.

Cancellation 76

Cancellation OTA Global Distribution System Revenue 76

MediaBoom

FEBRUARY 26, 2024

The global luxury goods market, a highly lucrative sector, is projected to grow significantly, at a CAGR of 4.4%, aiming to reach USD 510.06 If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. There has never been a better time to build a luxury brand than this.

Branding 98

Branding Digital Marketing Market Marketing 98

SiteMinder

NOVEMBER 22, 2023

What are hotel events? Hotel events transform hotels into hubs of activity and excitement. At their most simple, they’re gatherings for connection, and at their best, they’re experiences that leave lasting impressions on hotel guests and attendees alike. Networking events These events are all about connections.

Events 59

Events Revenue Hotels Management 59

Cloudbeds

MAY 8, 2024

Searching for demand patterns for your property is like traveling to the past and then going to the future to forecast how to set up your hotel for success. Instead of a time machine, you need data on your hotel’s booking performance from your property management system. And no, it’s not a “Back to the Future” movie scene.

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

SiteMinder

NOVEMBER 14, 2023

Amenitiz and SiteMinder are both leading platforms in the hotel management software industry, each offering a unique set of tools and features tailored to the needs of hoteliers. At its core, Amenitiz is a hotel management system designed to simplify the daily tasks of hoteliers. But how do they differ?

OTA 52

OTA Revenue Management Overbooking 52

MediaBoom

JULY 19, 2023

The luxury travel market was valued at a staggering $241.4 Download Our FREE Whitepaper 10 Hotel Website Must Haves to Drive Traffic & Generate New Leads Does your Hotel Website have all 10? Learn the secrets to driving more traffic to your Hotel website, generating more leads, and ultimately increasing sales.

Branding 63

Branding Travel Services Marketing 63