Hotelogix

JANUARY 19, 2025

“How do I make my hotel stand out online?” In 2025, with nearly 75% of travelers beginning their hotel search online , the competition for visibility is tougher than ever. Star ratings are often a traveler’s first filter when searching for accommodations. That’s where SEO steps in.

Hotel Marketing 40

Hotel Marketing Market Marketing Email Marketing 40

STAAH

JUNE 17, 2025

If they see better rates on online travel agencies (OTAs) , they’ll lose trust and likely bounce. Personalised Offers : Today’s travelers respond well to targeted perks like birthday discounts, returning guest rates, or room preferences remembered. This is your golden moment. How is it useful?

Cancellation 74

Cancellation OTA Events Upsell 74

Hotel Management

MAY 22, 2024

trillion travel market. We know Expedia Group has valuable travel insights. What are you seeing in terms of the global travel outlook? The global travel market is currently worth US$2.3 The global travel market is currently worth US$2.3 What about the Australian hotel market in particular?

Travel 130

Travel OTA Marketing Market 130

Travelboom Marketing

NOVEMBER 7, 2023

As we enter the fourth quarter of the year, hotel marketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotel marketing budget. Are you successfully converting your OTA bookings to direct guests? Some may not even know where to begin.

Hotel Marketing 96

Hotel Marketing Market Marketing OTA 96

STAAH

NOVEMBER 22, 2022

Hotel Marketing is only effective if the execution is done right. The core of a good hotel marketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Christmas).

Hotel Marketing 97

Hotel Marketing Market Marketing Hotels 97

Cloudbeds

JANUARY 17, 2024

In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.

Hotel Marketing 98

Hotel Marketing Market Marketing Hotels 98

SiteMinder

SEPTEMBER 26, 2022

This blog provides an introduction to hotel market segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotel market segmentation? Hotel market segmentation is a strategy used to identify key customer segments in a hotel.

Hotel Marketing 95

Hotel Marketing Market Marketing Fair Share 95

Hotel Speak

MARCH 13, 2024

In the fast-paced hotel industry, understanding the preferences of travelers from various regions is key to thriving in a competitive market. China, with its vast and diverse culture, represents a significant market for hotels seeking to attract global guests.

Travel 98

Travel OTA Hotels Services 98

gcommerce

JANUARY 7, 2025

The Path to Profitability in 2025: A Hotel Marketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotel marketers to thrive. Check out our handpicked articles to help you kick off 2025 on the right note!

OTA 105

OTA Digital Marketing Hotel Marketing Market 105

Hospitality Tech

JUNE 5, 2025

A year ago, Accenture’s Consumer Pulse Survey found that travelers felt booking a hotel was harder than buying a car and that choosing a flight was almost as hard as choosing a mortgage. As a result, 73% walked away from a hotel or flight booking entirely. Travelers are 1.3x They are the new mainstream.

Travel 52

Travel Consumer Retail Branding 52

STAAH

MARCH 4, 2025

With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digital marketing. In this blog, we will look at ten common digital marketing mistakes hotels make.

Digital Marketing 87

Digital Marketing Market Marketing Hotels 87

Webrezpro

MARCH 13, 2023

Online travel agencies (OTAs) like Expedia provide a reliable source of bookings, bringing more visibility to your property than you could reach alone. Expedia […] Source

OTA 98

OTA Travel Hotel Marketing Management 98

Cloudbeds

NOVEMBER 13, 2024

Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.

Hospitality 52

Hospitality Events Hotel Marketing Marketing 52

Hotel Speak

DECEMBER 31, 2023

Artificial Intelligence (AI) is undoubtedly reshaping the world, and the travel industry is no exception. A lot has been shared about the power of AI in streamlining hotel operations and revenue management , and the trave l industry is starting to feel the impact of this technology, especially when it comes to planning and researching trips.

Business 94

Business Travel OTA Intent 94

Hotel Speak

MAY 30, 2025

This evolution has major implications for how travellers plan tripsand, in turn, how hotels are discovered, compared, and chosen. To make sense of it all, we sat down with Pete Stevens, Head of Marketing and Operations at Clockwork Marketing , to talk through what Googles new AI tools mean for hospitality marketing.

Hotel Marketing 66

Hotel Marketing Market Marketing Hotels 66

eHotelier

JUNE 11, 2025

OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests. Imagine you’re navigating the dating app scene.

Hotel Marketing 52

Hotel Marketing OTA Market Marketing 52

Hotel Speak

MAY 8, 2025

For that reason, both hotel groups and independent properties are highly protective of their brand identities, which is understandable since the brand embodies their reputation in the market. As Warren Buffet said, It takes 20 years to build a reputation and five minutes to ruin it.

Branding 103

Branding Market Marketing Hotel Marketing 103

The Hotels Network Blog

JUNE 3, 2024

There are dozens of ways for travelers to book accommodations. From online travel agencies (OTAs) and metasearch engines to a hotel’s website and social media channels.

OTA 98

OTA Accommodation Travel Hotel Marketing 98

Hotelogix

FEBRUARY 13, 2025

The hospitality industry has advanced to a new level; thanks to Internet that has helped hoteliers market themselves through various online channels. Online marketing helps hotels in establishing a brand identity, reaching out to millions of travelers and marketing rooms on a global platform.

Market 52

Market Marketing Online Marketing OTA 52

Cloudbeds

MARCH 15, 2023

Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. They’re typically made on a hotel’s website or other direct booking channels, like email, the sales team, social media , or through messaging tools like WhatsApp or Messenger.

OTA 98

OTA Revenue Sales Hotels 98

Cloudbeds

APRIL 8, 2025

Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotels digital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.

Revenue 52

Revenue Display Ads Digital Marketing OTA 52

eTourism

SEPTEMBER 19, 2018

Competing against Expedia, Booking.com and the other major online travel agents for travellers' attention and bookings is an ongoing battle for all hoteliers. These OTAs are masterfully designed to convert holiday browsers into room bookers within just a

OTA 52

OTA Travel Hotels Hotel Marketing 52

eZee Absolute

DECEMBER 22, 2024

In this blog, well explore how hoteliers in India, especially in nearby cities like Varanasi, Gorakhpur, Chitrakoot, Lucknow, and Ayodhya, can prepare to accommodate the surge in travelers and capitalize on this once-in-a-lifetime event.

Overbooking 52

Overbooking Accommodation Events Revenue 52

Hotelogix

SEPTEMBER 16, 2024

In 2024, online travel agencies are still an important part of how hotels get bookings. Whether managing a big hotel chain or a small boutique property, working with OTAs helps you reach more travelers and fill more rooms.    What are Online Travel Agencies (OTAs)? 

OTA 52

OTA Travel Cancellation Marketing 52

Inn Quest

JUNE 13, 2023

When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotel marketing campaign that captivates your target audience and delivers tangible results.

Hotel Marketing 56

Hotel Marketing Market Marketing Digital Marketing 56

eTourism

JULY 25, 2013

Online Travel Agencies (OTAs) and booking channels such as Booking.com, Webjet and Wotif.com have been a boon for the hospitality industry, providing a proven conduit for filling up rooms that would have otherwise stayed empty.

OTA 52

OTA Travel Hospitality Hotel Marketing 52

Hotel Speak

AUGUST 13, 2024

Today, hotels must maximise visibility to travellers and central to this strategy is the ability to harness the power of different channels to capture the right guest profile. Research has found the more visible your hotel is online, the more likely someone is to book it – both directly or via an OTA.

Revenue 104

Revenue Sales OTA Average Daily Rate 104

Hotel Speak

JULY 28, 2023

Here’s what you need to know about digital nomads and how you can attract them to your hotel or vacation rental. Digital nomads generally combine remote work and travel for various reasons and lengths of time. Obviously they love travel, but here are a few things you need to know about these travellers.

Travel 98

Travel OTA Accommodation Tourism 98

STAAH

DECEMBER 6, 2022

Revenge Travel, Sustainability, Direct Bookings & Unique Experiences were clearly a thing in 2022. 11 Travel Terms & Hospitality Industry Trends you should know about. Trip stacking to buddymoon , fresh travel ideas post-pandemic has led to the creation of travel glossary 2.0. Are you familiar with it?

Hospitality 110

Hospitality OTA Travel Marketing 110

eZee Absolute

JANUARY 27, 2025

Every year during Songkran, Thailand welcomes millions of travelers eager to experience the fun and tradition, filling up streets, temples, and yes, hotel rooms! Thailands beloved festival sees an influx of both international tourists and local travelers. During Songkran, travelers dont just stay longer; they spend more.

Upsell 52

Upsell Hotels OTA Revenue Management 52

Gourmet Marketing Hotel

APRIL 1, 2024

The hospitality sector is highly competitive and crowded, with numerous hotels and Online Travel Agencies (OTAs) vying for visibility. The challenge extends beyond attracting new guests; it involves engaging potential guests who seek out your hotel directly.

Hotel Marketing 52

Hotel Marketing Market Marketing OTA 52

Hotel Speak

JULY 24, 2024

Effective hotel distribution strategies enable hotels to target the right audience, optimise occupancy rates, and enhance revenue management. Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades.

OTA 101

OTA Hotels Revenue Marketing 101

SiteMinder

MAY 6, 2025

It can improve customer experiences The CRS can help hotels track patterns in guest purchasing behaviour and also record reservation data to enable the creation of guest profiles. There are a number of systems on the hotel market that can help improve reservation management.

OTA 52

OTA Hotels Management Forecasting 52

eHotelier

JUNE 18, 2025

Available in 50+ languages, it delivers fast, personalized responses that drive higher conversions , reduce booking abandon rates, and capture direct bookings that may otherwise go to OTAs. This feature helps improve response speed, booking efficiency, and reduces staff workload. Sabre’s SynXis Concierge.AI SynXis Concierge.AI

Hospitality 52

Hospitality Operations Services Branding 52

Travelboom Marketing

FEBRUARY 21, 2024

If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotel marketing myths as fact or fantasy. Social media can be a powerful marketing tool.

Hotel Marketing 52

Hotel Marketing Market Marketing Digital Marketing 52

eZee Absolute

FEBRUARY 12, 2025

Dont Let Last-Minute Pricing Cost You Profits Ed Sheerans fanbase is diverse, from students and backpackers to luxury travelers. That means the demand is spread across different hotel categories. If youre still relying heavily on OTAs, now is the time to push direct bookings with exclusive deals. But you have to act fast.

Revenue 52

Revenue Cancellation Overbooking Revenue Management 52

STAAH

MARCH 13, 2025

As the industry faces the challenge of balancing guest satisfaction and room occupancy, the rise of o nline travel agencies (OTAs) , metasearch engines , and direct booking strategies offers fresh opportunities and obstacles. Why hoteliers need to master the fascinating world of online hotel distribution!

OTA 73

OTA Hotels Revenue Occupancy 73