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Key appointments: Capella Sydney, The Tasman, JLL Hotels and Hospitality

Hotel Management

Capella Sydney welcomes new Director of Sales and Marketing Capella Sydney has welcomed Lucas Gimenez Polcheira as the new Director of Sales and Marketing. During his tenure, Lucas successfully repositioned the hotel within the premium market following its AU$70 million renovation in 2024.

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How to Use Email to Sleigh Hotel Sales this Holiday Season

Hotel Speak

For hoteliers seeking to tap into the seasonal spirit of family getaways and gifts, email deliverability should be at the heart of their marketing strategy. Optimized email campaigns are the gift that keeps giving By optimizing your email database and marketing campaigns, conversions will increase. Ho, ho – oh no!

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A Guide to Creating the Perfect Hotel Marketing Budget

Hotel News Resource

This article provides a step&by&step guide to help hoteliers and marketers alike develop a hotel marketing budget that aligns with their strategic goals, leverages current trends, and adapts to future changes.

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Flywheel News | November 2024 Hotel Digital Marketing News | GCommerce

gcommerce

Where ultrarunning and hotel marketing collide Read the latest post from GCommerce’s Morgan Tuohy and leave feeling inspired, as he navigates similarities between ultrarunning and delivering award winning hotel marketing campaigns. Could ads be coming to Threads next year? Our team is ready and stands by to start testing.

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Melbourne investor purchases The Adelphi Hotel in $19 million deal

Hotel Management

The property was sold via administrators BRI Ferrier on behalf of Bond Finance after being placed on the market by previous owner, Virtical. 1834 Hotels will operate the hotel on behalf of Mazen Tabet in a deal negotiated by the selling agents.

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Metasearch Marketing for Hotels

Hotel News Resource

Enter metasearch marketing & a potent strategy that blends the best of direct booking advantages with the visibility of third&party platforms. But should your hotel dive into platforms like Google Hotel Ads, TripAdvisor, and Trivago?

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SUPERCHARGE 2024: A Hotel Marketing Webinar Revealing Major Shifts In The Coming Year

Hotel News Resource

Attendees learned how the economy, changing technology, and shifting traveler demands will reshape how hoteliers market in 2024. TravelBoom hosted a fun and insightful webinar on December 7, 2023.