October, 2012

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The Politics of Sales and Selling

Anthony Cole Training

For years we - Anthony Cole Training Group - have taught and instructed our clients about sales and selling. One of the things that makes us just a little different is that we start our engagement with a new client talking, discussing and sharing the pyscholgy and dynamics of the buying and selling engagement. What makes it so hard to qualify or disqualify a new prospect?

Sales 198
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Stop Hiring People Who Can Sell [How to Hire Your Next Sales Manager]

A Sales Guy

How many times have you heard this: “Just because he or she is your best sales person doesn’t mean they should be promoted to sales management.” In spite of the truth to this, I watch people do it all the time. A sales person is killing it. They are the top performer for years and when a sales management position opens up, BOOM! they get the job.

Hiring 120
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Keywords Meta Tags are Obsolete

eTourism

Meta tags are html codes that contain your pages' metadata. They are meant to convey additional data for use by web browsers, search engines, and the like. They are the insider information, so to speak.

Market 52
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Onboarding - 5 Keys to Sales Success for New Hires

Anthony Cole Training

I just returned from a sales development program. Over a 2.5 day period, I delivered, taught and coached the participants on the importance of understanding the psychology of the sales process, the importance of having structure in the sales process, more effective ways to engage prospects in conversations, how to more effectively prioritize their time so that they completed their prospecting activity and how to execute a more effective selling approach.

Hiring 186
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Success and Risk Taking - Are Your People Failing Enough?

Anthony Cole Training

Barbara Nowak - Rowe as a member of the Harvard Business Revue group in Linkedin asked the question: Do you agree that "one that never fails is not trying hard enough"? What do you think about above question? Can we always be right? Isn't failure a necessary price for education and getting better and better? I made the following comment to her question: "I don't believe that it isn't about trying hard enough but rather more about taking enough risk".

Sales 181
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On - Boarding - 5 Keys to Sales Success for New Hires

Anthony Cole Training

I just returned from a sales development program. Over a 2.5 day period I delivered, taught and coached the participants the importance of understanding the psychology of the sales process, the importance of having structure in the sales process, more effective ways to engage prospects in conversations, how to more effectively prioritize their time so that they completed their prospecting activity and executing to a more effective selling approach.

Hiring 171

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The Two Things the Head of Sales Must Do in Q4 [Hey SVP, VP Sales Don't Screw This Up]

A Sales Guy

The 4th quarter is the most critical quarter for sales. S**t, I’d argue it’s the most critical quarter for business in general. The 4th quarter is the last chance to make the number and ensure success. Like sports, fail in the fourth quarter and that’s it, you’re done. There are no more chances. In addition to being the last chance to make the number, it’s also the last chance to get prepared for the new year.

Sales 117
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How to Know if Your Sales Team is Running at Optimal Capacity

A Sales Guy

A client and I were talking about 2013 the other day. He told me he his growth strategy for 2013 was going to be through improved sales productivity. His thought process made sense, considering this year we spent a lot of time growing headcount. He is headed into the last part of a wildly successful year of 165% bookings growth. Looking into 2013 my client sees tremendous opportunity to grow through productivity.

Sales 115
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Find The Gap, Measure the Gap

A Sales Guy

I often hear sales people and sales leaders express their frustration with not getting deals closed or their inability to get prospects to move through the sales cycle. The “gone silent,” stuck deals drive them crazy. It’s one of the most common discussions I have with sales organizations. Deals get stuck for lots of reasons, one of the big ones is because no one is finding the gap or measuring the gap.

Sales 115
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Don’t be the Customer’s B h

A Sales Guy

You are not the customer’s b h. You are a great sales person. A great sales person isn’t a go-fer, they are keenly in-tune to a customer’s problems and how to solve them. A great sales person doesn’t pester the customer with pitches and presentations. A great sales person provides valuable insight into the challenges, issues, and problems their customers are facing and that warrants respect.

Sales 114
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Account Planning is V.I.T.A.L.

A Sales Guy

This post from Donal Daly of the TAS Group is fantastic. It was originally posted on the Selling Power Blog. You can read it here. I’ve been talking a lot about the importance of 2013 planning and preparation lately and this post nails it. It so nails it, I wanted to repost it here for this community. How you plan is as critical as the planning itself.

Sales 113
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Leadership Matters [Note to CEO, EVP Sales, Sales Leaders]

A Sales Guy

I’m watching college football today and can’t escape all the pre-game hype around the 5th ranked Georgia Bulldogs and the 6th ranked South Carolina Gamecocks. What makes this grid-iron war so unique to me is that the Gamecocks have been perennial losers in the SEC. That is until Steve Spurrier took over in 2004. Since Spurrier took over the program, the Gamecocks have gone 60 -35.

Sales 113
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No One’s B h — A Success Story!

A Sales Guy

I was speaking to a reader of this blog recently. She shared with me how one particular post I’d written had an effect on her sales approach. I thought it was a great story. I asked her if she would be willing to share it and she said yes. — Sweet! Here is Kimberly’s story about NOT being the customers b h! ——————-.

Sales 111
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A QSR (Quarterly Sales Review Process) that Actually Works

A Sales Guy

Anyone here like doing quarterly sales review? Sales leaders, do you like sitting through them? Do they help you get closer to the number? After they are done, do you feel better about your business? Do you feel like they were worth the 1,2, or even 3 days you spend going through them? Do you feel better about your ability to reach your goals when they are over?

Sales 111
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Get Linkedin Working for You

A Sales Guy

With most tools, you get what you put into them and Linkedin is no different. For most, Linkedin is a way to connect with past co-workers, find prospects and find a job. But, Linkedin is so much more than that. Linkedin is a powerful tool to help you grow your business and your sales engine, IF you know how to use it. To help you get the most out of it, Kurt Shaver of the Sales Foundry is putting on a Social Selling Boot Camp on how to use Linkedin for social selling.

B2B 110
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CFO’s Aren’t Too Optimistic, What Does That Mean for Sales People?

A Sales Guy

Twitter pointed me to this article this morning, it’s from Business Finance Magazine. As read it I couldn’t help but think of it as sales gold. Having insight into what our customers and prospects are thinking is a tremendous benefit. This article gives us a lot to think about and leverage. If you sell B2B, this is worth the read. As you read it be thinking about your sales world.

Sales 110
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How I got to 1004 Blog Posts.

A Sales Guy

This will be my 1004th post. This is a big milestone. That’s almost 3 full years of blog posts. I knew I wanted to commemorate blog post 1,000 but I forgot. I was at the Sales 2.0 conference and got caught up in all that sales information goodness. I missed 1000, and this is now 1004. In addition to getting caught up in the Sales 2.0 hoopla, I wasn’t sure how I wanted to celebrate blog post 1,000.

Sales 109
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How Do You Use Linkedin To Increase Sales?

A Sales Guy

Great question. . How do you use Linkedin to increase sales? My friend Jill Konrath is taking a poll to find out. That’s her on the right. She’s pretty frickin’ cool and has written two killer books. What’s in it for you? A free copy of the survey. Why should that matter? Because there are a lot of people making money and growing sales on LinkedIn and this survey will help you learn what they are doing.

Sales 107
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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A Sales Guy University

A Sales Guy

I’m finishing up my next ebook and I’m pretty excited. It’s about what is behind the perfect quarterly sales review and how to run it to increase sales and make your number. Stay tuned, I will let you know when I add it to the other great resources at A Sales Guy U. Until then, if you haven’t checked out A Sales Guy U, you should.

Sales 106
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Hey! Guess What? Ebooks aren’t “FREE!” – You’re Stealing

A Sales Guy

Free ebooks, white papers, webinars etc. are not really “free.” They have a price. That price is our personal information and it’s stealing when false or inaccurate data is given. I’m seeing this a lot lately with my clients and on my own website, A Sales Guy U. When a company offers an e-book on How to Get the Most out of Facebook, or a white paper on Cold Call Techniques in exchange for our information we are obligated to share it if we want the ebook.

Sales 102
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The Perfect Sales Guide to Deal Management

A Sales Guy

Sometimes it’s really that simple. Where do you spend your time?

Sales 110
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How to Boost Your Blog's Performance Without Creating More Content

eTourism

If you want to get more out of your blogging campaign, but don't have the time to produce more content, you'll be pleased to hear there are plenty of things you can do to take your hotel's blog to the next level, without spending hours slaving over the ke

Hotels 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Promoting your Specials in eTourism Online

eTourism

At eTourism we are constantly looking at ways to improve how we promote specials and grow your sales. In our latest upgrade, we have added in 'Flames' to promote your specials in the booking engine.

Sales 52
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Enhancements to Daily Booking Report

eTourism

We are continually looking at ways to communicate information in a better way to our clients so that they are fully informed on their bookings.

52
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eTourism Introduces Automated Email Marketing Product

eTourism

We've posted a number of times on the importance of using email segmentation to create highly targeted marketing campaigns for specific guests groups.

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5 Ways Social is Changing Selling

A Sales Guy

If you follow me on Twitter then you know I’m at the Sales 2.0 conference in San Francisco. I like to come to the conference at least once a year. This event went BOOM! right out of the gate. The most compelling presentation so far was by Lareina Yee of McKinsey and Company. Lareina brought some good energy to the stage with her presentation on the Social Enterprise.

Sales 118
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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The Top 5 External Factors Your Customers Contend with

A Sales Guy

Quick, What are the 5 external forces that effect your customers? Can you name them? If you can name them, do you monitor them? Every business is affected by external forces, it’s inevitable. Some are constant such as minimum wage or OSHA, others are spot in time like the weather or specific economic environments. Regardless of what they are, every company contends with the external forces that can either propel their business or stifle it.

Consumer 110
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Fear and Pain In My Back Yard

A Sales Guy

I live in Westminster, CO. I have 3 daughters, 7, 5, 2. For most of you, I’m sure you’ve been following the tragic story of Jessica Ridgeway, the 10 year old girl who was abducted on her way to school a little over a week ago. She was found dead and dismembered just few miles from where she was taken. Jessica lived in and was abducted from Westminster.

Sales 109