Anthony Cole Training
JULY 21, 2022
While there are many differences between elite salespeople and average salespeople, two of the more important distinctions are the ability to sell value (they can sell at a slight premium on price) and the ability to reach the top levels of the prospect’s decision-making team (typically the C-Suite).
Social Hospitality
JULY 20, 2022
Hashtags have become an integral part of internet culture in recent years. People even use them in contexts outside the internet, such as in text messages, chats, songs, and advertising. If you don’t use hashtags to improve your social media marketing, you’re missing out! Hashtags allow users to organize and search for content more easily.
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Social Tables
JULY 28, 2022
Cocktail parties are fantastic reasons to encourage friends, family members, and coworkers to get together. Typically taking place during after-work hours, cocktail parties are social events where guests are encouraged to socialize with one another, mingle, and converse over — you guessed it — cocktails. Although many professional party planners are skilled in planning private events, cocktail party hosts often choose to plan the event themselves; they design the menu, create the guest list, and
Gourmet Marketing Hotel
JULY 27, 2022
Have you thought about your hotel’s digital advertising strategy for the upcoming year yet?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
eZee Absolute
JULY 31, 2022
Like any other business, hotels need to generate revenue in order to survive. But with the ever-growing competition, how can small hotels keep up? How can small accommodation providers keep revenue flowing? In this article, I will discuss some sales and marketing strategies to increase revenue for small hotels and stay afloat. Wait, there’s also a bonus.
Catala Consulting
JULY 27, 2022
Table of Contents The hospitality industry has become super-competitive in the past few years, with every hotel trying to attract as many travellers as they can. Attention has indeed become expensive. Attracting corporate transient travellers doesn’t have to be difficult if you have the right strategies in place. As you already know, hotels are usually open to people from all walks of life, and people from the corporate world are not left out of the equation.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
Social Hospitality
JULY 1, 2022
Popular TikTok users didn’t use magic to gain millions of followers. They’ve done it through hard work. In addition to posting regularly, leverage current trends and post quality videos if you want to get more TikTok followers. When optimized properly, TikTok can be pivotal to business growth , especially if you’re targeting young demographics.
Social Tables
JULY 13, 2022
Wedding planning can be a stressful process , consisting of months of organizing, scheduling, and rescheduling. Whether you’re a professional planner or a soon-to-be newlywed, you may find yourself in need of a pick-me-up every now and then as the big day approaches. If you’re looking for inspiration, guidance, advice, or a hearty laugh, we have just the list of wedding planning quotes you may need.
Lodging Interactive
JULY 28, 2022
A good Instagram layout is key to help you gain followers, get noticed and get more sales. An increase in followers leads to more opportunities to promote your brand with different platforms and companies. With over 1 billion active users today, having a curated Instagram feed matters for every brand out there. Take your company’s feed to new heights […] The post 4 Instagram Photo Editing Tricks to Enhance Engagement appeared first on McConnell Marketing.
Experience Hotel
JULY 26, 2022
Parmi la longue liste de CRM spécialisés pour l’hôtellerie, comment choisir ? Après notre article vous détaillant les points forts et points faible des 5 meilleurs CRM hôteliers du marché, nous avons décidé de nous attaquer aux différents types de CRM Comment choisir le bon CRM hôtelier ? Un CRM a donc de nombreuses applications. Et il arrive bien souvent que vous n’en recherchiez qu’une «petite partie » de ses nombreuses applications, d’où la nécessité de bien définir vos besoins.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
SiteMinder
JULY 25, 2022
Average daily rate (ADR) remains an important metric to talk about within the hotel industry. Data is becoming ever more valuable as hoteliers look for ways to recover from economic setbacks, grow their business, and gain an edge over the competition; so ADR is often crucial. This blog will provide a comprehensive guide to ADR, including why it’s so important and how your hotel can improve it.
Anthony Cole Training
JULY 28, 2022
It would be great if you could hand a new salesperson a manual, ask them to read it, take a knowledge test and they could successfully begin their job. Selling is a different animal and you will often hear the term “soft skills” in reference to training a salesperson. What are soft skills in sales? Let’s try to demonstrate that with a short example.
Social Hospitality
JULY 5, 2022
Marketing nowadays takes many forms and happens on various platforms. You could do it the old-fashioned way – TV commercials, billboards ads, etc. Or try a new approach like collaborating with influencers to help you promote your business. Which is best for your business? Let’s look at both types of marketing and examine their strong and weak points.
Travel Media Group
JULY 20, 2022
Join host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming Respond & Resolve™ upgrade, and so much more!
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The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.
Lure Agency
JULY 18, 2022
Imagine crafting content so compelling that it easily convinces your prospects to become buyers. That’s the power of conversion copywriting. Conversion copywriting is the art and science of writing persuasive content that helps convince your readers to take a desired action; this could be anything from subscribing to a newsletter to making a purchase.
Experience Hotel
JULY 20, 2022
Qu’est ce qu’un CRM hôtelier ? Si beaucoup d’hôtels ont déjà adopté la digitalisation et l’automatisation des tâches du quotidien, nombreux sont ceux qui se posent encore des questions sur son usage et son utilité. Nous allons tenter de clarifier cela au travers de cet article ayant pour sujet : Les 5 meilleurs CRM hôteliers du marché. Comment choisir le bon CRM pour hôtel ?
SiteMinder
JULY 19, 2022
Fuli Hot Spring Resort is located in Nantou County, Taiwan , and has set itself a mission to “provide a repose that corresponds to the rhythm of heavens and earth, seasons and landscapes, to gratify each traveller’s aspirant senses with nature’s flair, and facilitate the communion between the human consciousness and all that exists.” If guests aren’t won over by that promise, perhaps they will be swayed by the seven room types and luxurious on site amenities that includes three
Anthony Cole Training
JULY 7, 2022
Back in the early seventies there was a group called The Main Ingredient. At the time, they had a hit song and the lyrics went something like this… “ So you’re heart broken, you’re sitting around moping, crying and crying. You even feel like dyin’. Well, before you do something rash, dig this- everybody plays the fool!”.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
Social Hospitality
JULY 18, 2022
Guest blogging is an excellent marketing strategy that can provide numerous advantages. However, whether you want to increase traffic to your website or build links, becoming a successful guest blogger necessitates careful planning and execution. Blogging is an important part of digital marketing and cultivating a successful partnership can be beneficial to both parties.
Catala Consulting
JULY 13, 2022
Table of Contents Having an outstanding customer experience and increasing revenue are the goals of every hotel owner. But many hoteliers (both small and large) struggle with high operating costs. It is even more challenging for new hotel owners, as they do not yet know how to balance having a minimal operating cost and maximizing profit. Running your hotel business on high expenses can deplete the profit margin and threaten the financial health and the long-term viability of your hotel business
Bookassist
JULY 12, 2022
With Bookassist Intelligence, hotel groups now have access to a summary overview of their Booking Engine, Digital Marketing and Metasearch performance, all in one simple report. You can now analyse the performance of your member properties across several parameters and KPIs from one simple report. Compare the performance of hotels across the group and immediately identify the hotels that are performing well as well as those that may need attention.
Experience Hotel
JULY 15, 2022
Dans le secteur de l’hôtellerie, les réservations en direct sont adressées directement à l’hôtel, et qui ne provient donc pas d’un OTA. Elle peut être enregistrée sur un site web de l’hôtel (via son booking engine) ou s’effectuer par mail ou par téléphone. Véritable moyen de se réapproprier la relation client, elle permet non seulement de ne pas avoir à verser de commissions aux OTAs, mais également d’avoir un moyen de contact direct avec le client avant et après son séjo
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
SiteMinder
JULY 12, 2022
Table of contents. What is hotel email marketing and why do you need it? Email marketing is one of the most viable and cost-effective ways for your hotel to reach guests and boost direct bookings. Marketing through multiple channels, both traditional and emerging, can significantly increase costs at your hotel. Email is a simple way to market effectively on a lower budget, and still drives great results.
Belza
JULY 10, 2022
The status quo of the market and the economy compels hoteliers to boost their incremental revenue and bottom line. Offers and upgrades are simple solutions that can make all the difference, especially in yielding massive.
Trivago
JULY 7, 2022
The majority of independent properties are losing out on a lot of business for one very simple reason: their hotel websites are poorly designed. They’re not optimized. They’re not converting interested travelers into confirmed guests. From small bed and breakfasts to swanky boutique chains, few seem to have really mastered the art of the hotel [.
Cvent
JULY 5, 2022
[Sandbox] Spend and Workflow Andres.Perez@c… Tue, 07/05/2022 - 12:23 Explore our Spend and Workflow solutions Meeting Request Form Budget Management Access Portal Run a smarter and more efficient meetings and events program Meeting Request Form Cvent Meeting Request Forms (MRFs) provide you with the ability to capture and store information about all meetings happening throughout your organization.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Xotels
JULY 5, 2022
In 2022, there are many challenges faced by the hotel industry, which may quickly feel overwhelming to address. However, as a hotel management company , we have seen that with the right approach, tech stack, and process streamlining, hotels can drive their success in 2022 and beyond. Article summary: Experience & Personalization. Hiring the Right Employees.
Experience Hotel
JULY 5, 2022
A hotel CRM (Customer Relationship Management) states exactly what it does: it manages the relationship you have with your customers. How does it do that? It combines multiple tools and connections to centralize and manage your hotel’s interactions with each of its customers, regardless of the acquisition channel (hotel website, transactional emails, newsletter, social networks, [.
Social Hospitality
JULY 25, 2022
Restaurants aren’t always at the forefront of implementing new technology. However, recent world events and their aftermath have led to a rapid influx of technological advancements in the industry. What started as a necessity during the pandemic has garnered much attention and will likely become a mainstay. With the food tech market slated to be valued at nearly $342 billion USD by 2027 , the demand for increased technology implementation in the industry will continue to rise.
Belza
JULY 3, 2022
Food can be unpredictable, like fashion, yet it frequently varies. Like various trends sprouting around, chefs and restaurants baffle, looking for any upcoming craze. Even though these "crazes" are something new and diff.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
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