January, 2015

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Why Your Sales Team Isn't Performing As Expected - Part 4

Anthony Cole Training

'Sales teams perform based on two inputs - effort and execution. If your sales team isn''t performing as expected, you must ask the question - Why? Chances are you won''t know for sure but you can describe the symptoms: Anemic pipeline. Not closing enough. Sales taking too long. Not consistent in our prospecting. Chasing too many of the wrong deals.

Sales 208
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You’re NOT an Employee, You’re A Product

A Sales Guy

'How’s that title make you feel? Are you feeling a little minimized? I get it. Saying you’re not an employee can sting a little, but why play games, why pretend? As much as we like to think we’re an employee, that should be cared for and respected; we are the product before we are anything else. Here’s why? It breaks down like this.

Hiring 130
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4 Tips to Make Semantic Search Work For Your Resort

eTourism

Google has changed search dramatically in the last couple of years, transforming it from a system that could be 'tricked' with poor quality, keyword-stuffed content, into a personalized search engine that draws on semantics to deliver the most relevant re

Resorts 52
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Our Funniest Sales Stories

Anthony Cole Training

'So, I was talking to my sister-in-law, Jeni, and she was telling us a story about when she went to Macy’s department store and a cicada flew up her skirt. She immediately jumped out of her chair and began wildly jumping and flapping her skirt up and down to get the cicada out of her dress. And …get this… she STILL got the sale! Hello, this is Tony Cole, President of Anthony Cole Training Group and welcome to the first ever, Tony Cole Unplugged.

Sales 199
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Why Your Sales Team Isn't Performing As Expected (Pt.5) - WIT

Anthony Cole Training

'WIT = Whatever It Takes! Successful selling is a WIT profession. Now, before you get sideways, I want you to assume that I am always working and speaking from a legal, ethical and moral standard. So, when I say WIT, I mean WIT within those boundaries. Here are some examples of doing WIT: Making calls – Regardless of how tired you are, how much you just sold last week, how difficult it is to handle the rejection – if you are going to be successful in selling, you have to pick up the phone and ca

Sales 194
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Why Are Your Sales People Not Selling As Expected? (Part 2)

Anthony Cole Training

'The Free Dictionary: fail. (f?l) v. failed , fail·ing , fails v.intr. 1. To prove deficient or lacking; perform ineffectively or inadequately: failed to fulfill their promises; failed in their attempt to reach the summit. Why are the people that you hire, train, coach, pay and invest in, failing to perform at levels that are less than expected? Generally, when you hire someone, fold them into your organization or acquire a team of sales people, what you think you are getting is: People that hav

Sales 193

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Why Are Your Sales People Not Selling As Expected? (Part 1)

Anthony Cole Training

'Some of your sales people are selling as expected… and some of them are not. If we buy into the theories of Italian economist, Pareto, then we buy into the concept/ idea that 80 percent of the wealth is owned/managed/held by 20% of the people. Occasionally, someone (me) writes about this principal as it applies to selling and sales teams. My purpose over the next several blog posts will be to answer the question: Why Are Your Sales People Not Selling As Expected.

Sales 189
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The Next 'Can't Miss' Game Changer for Salespeople

Anthony Cole Training

'I just read the following blog post by Dave Kurlan and I immediately asked for his permission to repost it here. I''ve known Dave for 20 years and have represented his product and service all those years. He started blogging when blogging wasn''t cool. His organization is a marketing and product machine. Dave is truly a subject matter expert when it comes to hiring better sales people (link to our site), assessing sales organizations to answer 17 critical business questions (link to his site fo

Sales 175
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Why Aren’t Your Sales People Selling as Expected? (Part 3)

Anthony Cole Training

'Years ago, I contacted David Kurlan, President of Objective Management Group, to discuss contracting with his company to become a distributor of his sales evaluation product. Dave, (Dave, correct me if I’m way wrong) had developed this product and had been working on distributing it for about 5 years. My distributor # is 64 which means that I was not in the initial group of distributors in his network.

Sales 169
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Determining Sales Success: There’s Hot. and Then There's HOT!

Anthony Cole Training

'I find ways to relate events in my life to my primary professional focus – Developing Highly Successful Sales Organizations. At Anthony Cole Training Group, we do this by focusing on 1 VERY important CEO/President question – How do I grow sales? We get the answers to that question and then we go to work. I was cooking this past week during the holidays.

Sales 160
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Why Your Sales Team Isn't Performing as Expected (Pt.5) - Selling is WIT!

Anthony Cole Training

'Selling is WIT = Whatever It Takes! Successful selling is a WIT profession. I assure you that I am always working and speaking from a legal, ethical and moral standard. So, when I say WIT, I mean WIT within those boundaries. Here are some examples of doing WIT: Making calls – Regardless of how tired you are, how much you just sold last week, how difficult it is to handle the rejection – if you are going to be successful in selling, you have to pick up the phone and call someone.

Sales 120
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Why Are Your Salespeople Not Selling as Expected? (Part 2)

Anthony Cole Training

'Freedictionary.com: fail (f?l) v. failed , fail·ing , fails v.intr. 1. To prove deficient or lacking; perform ineffectively or inadequately: failed to fulfill their promises; failed in their attempt to reach the summit. Why are the salespeople that you hire, train, coach, pay and invest in, failing to perform at levels that are less than expected? Generally, when you hire someone and fold them into your organization or acquire a team of sales people, you think you are getting.

Hiring 120
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It’s Not That You’re Lazy, It’s.

A Sales Guy

'you don’t give a s**t! A client of mine said something the other day that stuck with me. She looked at her team after they had been demonstrating “lazy” behavior, as few of them had been doing what they needed to do, and she said,”No one here is lazy. There is no such thing as ‘lazy.’ It’s that you just don’t care enough, don’t see enough value or you’re not prioritizing things correctly, and that’s why stuff isn’t getting

Sales 120
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Can You Sell Like This?

A Sales Guy

'There is no question selling is both art and science. Like most things where art and science collide, science gets all the attention. Why? Science is measurable. It’s data-driven. We can touch and feel the science of sales. It’s black and white and as humans, we love that s**t. How many times have we heard the phrase; “If it can’t be measured it doesn’t count?

Sales 119
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Do You Seriously Believe You Can Do That. Seriously?

A Sales Guy

'Do you seriously believe you can exceed 200% of quota? Do you seriously believe you can be the CEO? Do you seriously believe you can get into that account? Do you seriously believe you can raise 100 million dollars? Do you seriously believe you can get a job with Warren Buffet? Do you seriously believe you can have your bosses job in a year? Do you seriously believe your idea can change everything for your company?

Branding 114
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Martin Luther King Day — Is The Equality Glass Half Empty or Half Full?

A Sales Guy

'I have been doing a lot of thinking about what to write today. The events of 2014 and Ferguson andMichael Brown, Eric Gardner and I can’t breathe, Tamir Rice and the toy gun, and John Crawford and Walmart have pushed many people to question how far has this country really progressed when it comes to race? To many, we’ve come a long way and racism is a non-factor.

Events 110
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Who Wants to Go Skiing With Me?

A Sales Guy

'OK, who wants to go skiing with me? As most of you know, I’m an avid skier. Last year I logged over 1 million vertical feet. I’m also a PSIA Level 2 ski instructor. I love skiing. It is a phenomenal experience. It’s challenging and relaxing. It’s cerebral and ethereal. It’s great alone or with a group. You can do it when you’re young or old.

Hiring 110
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3 Tactics To Drop From Your Online Marketing Campaigns in 2015

eTourism

Marketers, much like almost everyone else, are under pressure to do more. Sign up to more social media platforms, publish more blog posts, create more email campaigns, drive more results. Often, doing more works.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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3 SEO Tactics To Start The New Year Right

eTourism

Creating an effective SEO campaign is an ongoing commitment you should be continuingly revisiting your strategies to ensure your site ranks highly in the SERPs and gets clicked-on by your guests.

Market 52
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It’s Time To Give Your Email Campaigns A Quick Makeover

eTourism

If you're anything like us, you've probably grown pretty bored of all the promotional emails that ended up in your inbox over the recent Christmas break.

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5 Online Marketing Resolutions To Kick-Start the New Year

eTourism

Now that we're nearly two weeks into 2015, take a moment to think about the marketing goals you hope to achieve in the year ahead.

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Google Sends Out Mass Email Warnings to Non-Mobile Friendly Sites

eTourism

In the last week, Google has been sending out emails to sites which are not currently mobile-friendly, warning webmasters that their content will not rank highly for smartphone users.

Scale 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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8 Steps to Becoming an Extraordinary Sales Closer

Anthony Cole Training

'Ok, so where do we begin? Let’s begin with this. We did another video on Laying the Foundations for the 8 Steps to More Effective Closing so that we can close more business more quickly with higher margins. And we talked about the foundation. Today we are going to get into the actual 8 Steps of Becoming an Extraordinary Closer. This is Tony Cole LIVE once again from the world-wide headquarters of Anthony Cole Training Group with another issue of Tony UPLUGGED.

Sales 185
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8 Steps to Effectively Closing More Sales

Anthony Cole Training

'Ok, so where do we begin? Let’s begin with this. We did another video on Laying the Foundations for the 8 Steps to More Effective Closing so that we can close more business more quickly with higher margins. And we talked about the foundation. Today we are going to get into the actual 8 Steps of Becoming an Extraordinary Closer. This is Tony Cole LIVE once again from the world-wide headquarters of Anthony Cole Training Group with another issue of Tony UPLUGGED.

Closing 181
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What’s Missing From Your 2015 Goals That Will Keep You From Making Them

A Sales Guy

'If you’re like most people, you’ve set goals for 2015. And if you haven’t set any, your boss, your company, somebody set some for you. If you have a job of any significance, you have 2015 goals. I know all sales people do. And if we don’t have work goals, many of us have personal goals, you know like losing weight. But there is a problem with goals.

Sales 125