October, 2013

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21 Tips For Sales, Management, Leadership, Parenting, Coaching,

Anthony Cole Training

'I received an email with 21 tips. They come from Tony Robbins. They didn''t come to be directly from Tony but from one of those email, good luck, chains. When I discovered they were from Robbins I thought the sender, my wife Linda, was sending them to me because a) she felt like I needed luck, we needed luck, or b) there was some cool stuff in here about sales or sales management.

Sales 204
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8 Must Read Books to Become a Bad Ass Sales Person

A Sales Guy

'Success is not static. Growing, getting better and honing your craft is critical. There are 1000′s of books out there ready and willing to help sales people get to the next level. However, all sales books are not created equal AND becoming a bad ass sales person requires more than just studying sales. It’s not enough to focus on selling.

Sales 137
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Six Link Building Strategies For Higher Search Rankings

eTourism

Search engines see the number of links directing to your website as a strong indication that your content is worth linking to, and therefore worth ranking highly on the search results page.

Market 52
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Hiring Better Sales People (pt.1)

Anthony Cole Training

'How do you go about finding sales talent? What challenges have you had trying to hire better sales people? When you replace someone, because they leave or you let them go, is the replacement better, the same or worse than the recently departed? At Anthony Cole Training Group, we spend a lot of time helping presidents of organizations answer the burning platform question: How do I drive consistent sales growth?

Hiring 193
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Building Successful Sales Plans For the Coming Year

Anthony Cole Training

'Many of my clients and prospects tell me that the 4th quarter is when they take time to discuss sales plans (goals) and business plans with their sales people. The purpose obviously is to get everyone on the same page with expectations of performance for the coming year. In my experience in working with approaches to this project, I find the following: The process is either too complicated or too simple.

Sales 189
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Build a Successful Sales Plan For 2014

Anthony Cole Training

'Many of my clients and prospects tell me that the 4th quarter is when they take time to discuss sales plans (goals) and business plans with their sales people. The purpose obviously is to get everyone on the same page with expectations of performance for the coming year. In my experience in working with approaches to this project, I find the following: The process is either too complicated or too simple.

Sales 136

More Trending

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It Takes Guts to Lead from the Bottom Up [Note to Sales Leadership]

A Sales Guy

'Do you have the guts to lead from the bottom up? Does your sales team feel safe coming to you with product problems, market concerns, competitive challenges? Do you actively solicit the ideas and advice of your front line sales people? If they tell you quota is too high, do you dismiss them as winers or do you embrace their concern as a real concern of the business.

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The 12 Keys to Success in Today’s World — No one is sharing with you!

A Sales Guy

'Every year I present to a class at the University of Denver’s Daniels School of Business. This year I was asked to talk about what it takes to be successful in today’s world and what they should be focusing on as they wrap up their school work and head out into the world. It was a great presentation with lot’s of dialog. It spilled over to beers and ongoing discussion at a bar around the corner.

Branding 119
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The Lesson Poop can Teach Sales People [and Product People Too]

A Sales Guy

'I’m gonna deviate from Success Saturdays this week, to follow up on my post Sales Can’t Save You. If you’ve ever wondered if poop, crap, s**t, or by it’s less offensive term, human waste could deliver a message to sales people wonder no more. It can. One of my favorite podcasts is RadioLab. It’s brilliant and if you’re not a subscriber, I highly suggest you become one.

Sales 117
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How Teaching is the New Selling

A Sales Guy

'I’m doing a webinar tomorrow with LeadLifter, “How Teaching is the New Selling,” Are you Ready? “ I’m going to talk about the difference between a sales organization and teaching organization. I’ve talked a lot about the importance of building a teaching organization as opposed to a sales organization and tomorrow I’m going to walk through how organizations can do that and what the difference is.

Sales 114
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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The 2 Things Happening IF You’re Losing on Price

A Sales Guy

'There are only two things happening if your losing on price. You’re selling to the wrong person/company. You’re doing a terrible job selling. Apple charges $100 extra dollars to double it’s iPhone storage memory (16 to 32 GB). It charges $200 dollars to quadruple it (16 to 64). Android phone memory sells for about $50 bucks for 64 GB.

Sales 113
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The 3 Reactions to Change — Which Is Your’s?

A Sales Guy

'There are three reactions to change. That’s it. You can fight it. You can accept it. You can create it. You get to chose how you react to change and each reaction will get a different result. The key is to be deliberate. Fighting change is silly. Why fight it. Change is inevitable. Fighting change comes from fear and operating from fear does us little good.

Sales 113
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The Best, P**s People Off

A Sales Guy

'Our job is to deliver more revenue, better customer engagement, more cash, cheaper products, more customers, higher profits, fewer problems, etc. We’re paid to deliver. The problem is, most of us don’t focus on the adjective; better, more, cheaper, higher, fewer, etc. We focus on the noun; profits, cash, revenue, customers, etc. For most of us focusing on getting the cash, the profit, the revenue is enough.

Revenue 113
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Why It’s a Must to be a Renaissance (sales) Man

A Sales Guy

'Ren?aissance man`. n. a man/woman knowledgeable or proficient in more than one field. a man/woman who has broad intellectual interests and is accomplished in areas of both the arts and the sciences. a man/woman of any period who has a broad range of intellectual interests. I have long believed the best sales people are renaissance men and women. They are prodigious learners, with an intense intellectual curiosity.

Sales 111
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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The Power of 20 Minutes

A Sales Guy

'Every Wednesday I have an hour open in my calendar where up to 3 people can sign up and get 20 minutes of my time. Attendees set the agenda, they can talk about anything they want. I call it office hours. I love it. It’s fast paced, direct, deep, and raw. We get right into solving problems. The time isn’t mine. I see it as their time.The goal, to provide real actionable insight that folks can use the minute they get off the phone with me.

Sales 111
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Sunday Morning Reading – David and Goliath

A Sales Guy

'I’m almost done with Malcolm Gladwell’s newest book, David and Goliath. It’s a typical Gladwell book, combining killer stories with unique data and information challenging our views of the world and the perspectives we operate from. In David and Goliath, Gladwell challenges our notions on the little guy. As he puts it, the underdogs, misfits and the art of battle giants.

Sales 110
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Success Saturdays: Self Awareness and Chasing the Money [A Gary Vaynerchuk Interview]

A Sales Guy

'My 2 favorite parts of this video are where Gary talks about self-awareness and the part where he says don’t chase the money. I think he hits the nail on the head — big time. Chasing the money is a long run. It’s a run that rarely pays off. Individuals and companies alike are guilty of the chase too often. The best way NOT to chase the money is to be self-aware.

Revenue 105
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Four Ways to Improve Your Online Reputation

eTourism

Your guests have a constantly expanding library of opinions about your property right at their fingertips in the form of TripAdvisor, Google's Hotel Finder, Yelp and a host of other review sites.

Hotels 52
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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The Right Way to Apologise on TripAdvisor

eTourism

Thanks to TripAdvisor's Travel Affiliate Program, content from the world's number one travel site now gets in front of more than 300 million people worldwide, making guest reviews of your resort more readily available than ever.

Resorts 52
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6 Social Media Mistakes to Avoid

eTourism

Social media remains the most effective way to connect with droves of potential guests around the world while strengthening engagement with repeat guests and showing off the more human side of your resort.

Resorts 52
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How is Google Using Your Resort's Data?

eTourism

One of the most significant changes of Google's recent Hummingbird update is that data scraped from websites is now being displayed on the results page alongside traditional search results content.

Resorts 52
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Why Thank You Emails are a Powerful Marketing Tool

eTourism

The transactional or 'Thank You' email is an automated message triggered when your guests make an online booking or complete a specific action such as signing up to your mailing list.

Market 52
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Rank Highly in Your Niche in Google

eTourism

Getting specific when it comes to SEO can be a very profitable strategy. By ranking highly for keywords related to your resort's particular niche, your website will attract higher quality traffic and generate more bookings than ever before.

Resorts 52
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Crackdown on Fake Online Reviews

eTourism

Fake online hotel reviews have been around as long as the web itself, fuelled by unscrupulous marketers seeking to drive bookings, or perhaps simply trying to stay afloat in the fiercely competitive digital world.

Market 52
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Take Your Video Marketing Campaign to the Next Level with YouTube Analytics

eTourism

YouTube has stepped up their analytics reporting over the last few months and now offers a more useful range of reports to help you assess your channel's performance.

Market 52
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How to Make Hummingbird Work for Your Resort

eTourism

Last month, Google created waves in the marketing world with Hummingbird, its most significant algorithm change for over a decade.

Resorts 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Goodbye Keyword Data, Hello Secure Search

eTourism

At the end of last week, Google announced a major update that has changed the face of search engine marketing for good.

Market 52
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Pinterest Introduces Enhanced ‘Article Pins’

eTourism

Visual bookmarking site Pinterest is rolling out a new type of pin aimed directly at content publishers.

52
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5 Visual Social Media Tips to Try Today

eTourism

What do Instagram, Flickr, Pinterest, Tumblr and even Facebook have in common? They're all predominately visual sites, which use photos and video as their key source of content.

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Google's Hummingbird Update: What it Means For Your Resort

eTourism

Just before its 15th birthday, Google unveiled one of its biggest and most significant algorithm overhauls yet. The update, nicknamed Hummingbird, is the search company's latest move designed to deliver a higher quality service to its users.

Resorts 40
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.