September, 2013

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The Truth About Sales People #4 - They Don't Prospect Very Well

Anthony Cole Training

'Sales people have to prospect! At least that was the case in 1983 when I was selling Nautilus exercise equipment, and it still is today even as president of Anthony Cole Training Group. I know this is not a great revelation, and you are probably wondering why I would even add this to the list of truths about sales people. Honestly, I have to say I''m confused by this.

Sales 204
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6 Steps to Creating a Killer Sales Culture

A Sales Guy

'The five of us would sit in the cafeteria every day, eating lunch together. Everyone in the company knew who we were. There was an energy you could feel. We were a small team, but a team we were. We were at 200% of quota. We had secured 90% of the market. We devastated the competition. We were thought leaders in our space. We all loved going to work.

Sales 127
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How To Build Your Resort’s Blog Readership

eTourism

Your resort's blog is the ideal platform to showcase your property, draw attention to interesting local events and demonstrate the more human, less corporate face of your business.

Events 52
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The Truth About Sales People #3 - They Are All Terminal

Anthony Cole Training

'In the book, "Tuesday''s with Morrie", the author, Mitch Albom, makes a comment about Morrie''s terminal condition. Morrie responds with, "Mitch, we are all terminal; it''s just a matter of when.". And so it is with your sales people. This is even true for you - the owner, executive, founder, partner of the firm you lead. Everyone associated with your team today will one day NOT be there.

Sales 174
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Upgrading Your Salesforce - Improve Success of New Sales People

Anthony Cole Training

'Upgrading the sales force is the responsibility of every sales manager, sales leader and sales executive. Upgrading the sales force , in my opinion, simply means this: developing and building a team that is better this year than they were last year. "Better" can be defined in many ways, but for our purposes, let''s define it this way: Selling more business, more quickly at higher margins.

Sales 161
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The RIGHT Way to Ask to Connect on LinkedIn [Don't be a Hack!]

A Sales Guy

'I get tons of LinkedIn requests every day. I’m not a LION , but I do try to accept most request from everyone who asks. That being said, I have 100′s of unaccepted requests in my LinkedIn box. I haven’t accepted them yet because I don’t know them, why they wanted to connect and I can’t find any common ground. I get a s**t ton of connection requests because of this blog.

Sales 124

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What the Best Sales People Know, the Rest of Us Don’t

A Sales Guy

'When it comes to selling and closing deals, there is something the best sales people know, the rest of us don’t. This knowledge is, at the core, why the best sales people spend less time on deals that won’t close, why they are able to close deals other sales reps can’t and why they have the ear the most influential decision makers in their accounts and opportunities.

Sales 118
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The 3 Key Elements to Killer Sales Coaching

A Sales Guy

'Sales coaching has one purpose and that is to make the sales person better. It’s that simple. Coaching is about analyzing what a sales person is doing in order to enhance their skills and improve their capabilities. Considering coaching has specific outcomes their needs to be a specific process or structure to make sure the goals are achieved.

Sales 117
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Sunday Morning Blog – Addicted 2 Success

A Sales Guy

'This blog is the s**t. With the exception of it’s occasional references on how to make a s**t load of money or post insinuating that money is a satisfactory measure of “success,” Addicted 2 Success is a kick-ass blog. I found it a few weeks ago via my LinkedIn stream. Not sure how I’v missed it this long, but hey, better late than never.

Sales 117
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Success Saturdays –The 10 Things Successful People Do To Reach Their Dreams

A Sales Guy

'We all have dreams, we all “dream” of more, better, higher, faster, etc. Dreaming of attaining more than we currently have is part of human nature. What isn’t as much human nature is achieving the dreams. I think that’s why we call them dreams. Calling them dreams allows us to avoid chasing them. If dreams aren’t real,it’s OK not to chase them.

Sales 115
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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Success Saturdays: What Do You Give Your Audience?

A Sales Guy

'What do you think selling is about? What do you think your “job” as a sales person is? Success in our jobs comes from what we believe our responsibility is to others, to those we serve. We have jobs because we serve others. With that obvious, yet often forgotten fact out of the way, being successful is being very clear and deliberate in knowing what you owe your audience.

Sales 113
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A Key Part of Sales Coaching Most Sales Leaders Don’t Do

A Sales Guy

'As sales managers, it’s our job to coach. Good sales coaching or sales people development starts with observation. I talked about the three steps to coaching a while back; observation, description, and prescription. When it comes to observation the key is knowing what you are looking for and therefore I wanted to touch a bit more on this. Far too often, I see sales leaders reacting to what they see in their people.

Sales 113
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No One is Coming

A Sales Guy

'When most of us get stuck, we look out. We say we need more support. We need more money. We need more resources. We need more leads. We need more named accounts. We need more time. We need more information. When we’re struggling most of us look out and ask; who is going to come? No one is coming. If you want to get unstuck. Start getting creative?

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Success Saturdays – 10 Million YouTube Subscribers

A Sales Guy

'Ryan Higa is a film-maker who started his entire career in H.S. posting videos to YouTube. Last week he received his 10 millionth YouTube subscriber. Ryan is an impressive kid. He did this video describing his life and how he got to where he is and I felt it was a PERFECT Success Saturday post. He had to overcome bullying, depression, lack of self-esteem, disapproving parents and more.

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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Success Saturdays – 10.5 Sales Mistakes a Kick Ass CEO Made and How They Kept Him from Reaching His Goals

A Sales Guy

'Big shout out to my boy Kyle Porter, CEO and Founder of Sales Loft for pointing me to this presentation, it was awesome. Allen Nance is the CEO of What Counts , an email marketing company. A few weeks ago, Allen gave a powerful presentation on the 10 sales and marketing lessons he learned over the past 12 years that prevented him AND his company from reaching the 100 million dollar mark.

Sales 111
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Sales Can’t Save You!

A Sales Guy

'Blackberry is gonna be picked up for 4.7 billion dollars by Fairfax Financial. That’s down from an all-time market cap of 83 billion in 2008. That’s a serious decline in value. Ouch! Blackberry’s woes started in 2007, but they really starting tanking in 2010. Here’s why. Their product began to suck. Blackberry was the s**t for most of the 2000′s.

Sales 111
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Sunday Morning Reading – Allen Nance

A Sales Guy

'To keep with yesterday’s theme and reiterate how much I enjoyed Allen Nance’s Keynote at B2B camp , I’m making his blog today’s Sunday Morning Reading. Allen is a fantastically passionate speaker and CEO who combines that passion with impressive complex thinking skills. Allen brings to the table one of my favorite traits in a person, he looks at problems differently and dissects them from the angle others don’t see or chose not to.

B2B 110
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Sunday Morning Blog: The Whale Hunters

A Sales Guy

'Today’s Sunday Morning Blog is from The Whale Hunters and Barbara Weaver Smith. The Whale Hunter Blog keenly focuses on practical issues that can help your business today. With topics like Key Account Sales and Management, Narrow Your Service/Build Your Brand , and 7 Steps to Powerful Case Studies , Barbara delivers a blog that you can use, not just read.

Sales 106
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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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How to Generate More Guest Reviews

eTourism

There's no denying the power of the online review. Travellers are actively seeking the opinions of former guests when making a booking decision, which means you need to get proactive with your resort's reputation management if you want to shine online.

Resorts 52
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Marketing Tips to Maximise Online Bookings This Festive Season

eTourism

If you want to maximise bookings this festive season, you've got to start now.With Christmas and New Year's fast approaching, here are some tips for making the most of the busiest booking period of the year.

Market 52
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Boost your Local Search Ranking with YouTube Optimisation

eTourism

Uploading promotional videos to YouTube boosts your online marketing campaign by bringing your property's best features to life, capturing the attention and imagination of guests and getting them ready to make a booking.

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New eTourism Online Feature: Multiple Room Images

eTourism

At eTourism we're always trying to come up with new ways to enhance our systems. The latest update to the eTourism Online booking engine now allows you to upload multiple images to each of your eTourism Online packages.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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How to Keep Your Cool During a Social Media Crisis

eTourism

Whether it's a rogue tweet from an employee or guest negativity on Facebook, it doesn't take much to spark a social media crisis that can leave your resort's carefully honed marketing campaign in tatters if you're not prepared that is.

Resorts 52
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Email Marketing - When Less is More

eTourism

No doubt you've heard the expression 'Less is More' numerous times in your life. When it comes to email marketing, it is surprising to see that a number of business and property owners think people are reading through their entire emails.

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How to Import Contacts into iLaunch

eTourism

Understandably, for some newcomers of the hotel, motel and resort game, using CMS's (Content Management Systems) can be a little daunting. Uploading, downloading, importing, exporting, it all takes a little patience and learning.

Motels 52
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SEO Health Check 2013

eTourism

Google has introduced a string of algorithm updates in the last few years in an attempt to banish spam and prioritise quality, freshness and social content on the search results page.

Market 52
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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

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Instagram vs. Pinterest: Which is Best for Your Resort?

eTourism

If you're already juggling marketing campaigns across several social media sites, you need to be sure that any extras you add to the mix are going to be worth the time.

Resorts 52
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World’s First Instagram Hotel Opens Its Doors in Sydney

eTourism

We've all seen them the endless, envy-inducing sun-lounger and beach photos that pop up all over our social media feeds whenever a friend goes on holiday.

Hotels 52
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How to Create Compelling Google+ Posts

eTourism

With 359 million users logging in every month, Google+ is hot on Facebook's heels as the second largest social media site in the world.

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How Does Google Define ‘Quality’ Web Content?

eTourism

Over the last three years, Google has made several important changes to the way it indexes the search results page.

Market 52
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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.