Anthony Cole Training
NOVEMBER 19, 2013
'In my previous post, I discussed the cause and effect of hiring better sales people and generating sales growth. I took a dive into the first step of correcting that recruiting problem by creating a profile that attracts more of the right people. This next part will deal with finding those people. In today''s world, communicating nearly everything is done online.
A Sales Guy
NOVEMBER 25, 2013
'You want a killer way to know if you’re talking to an “A” player during an interview? There is one thing that the best of the best sales people do during an interview that others don’t. They ask the questions that matter. Let’s stop and think about it for a minute. What is an interview? An interview is a way for an employer to evaluate the ability of a candidate to do a job.
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eTourism
NOVEMBER 12, 2013
If you've ever daydreamt about sitting back and letting someone else do all your marketing for you, implementing a marketing automation system could be the answer. Well, almost.
A Sales Guy
NOVEMBER 6, 2013
'We’ve all been there. Prospects say they will buy or they want your service or they will call you back and they don’t. They just disappear, in spite of their promises. Ray is a sales person with a client and he was struggling with this very challenge. I asked him to share his experience with this community, because his story is solid. You’re going to enjoy this.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
A Sales Guy
NOVEMBER 1, 2013
'Deals get stuck for one reason and one reason only. Someone doesn’t believe what your selling is worth the effort, time or money at the moment. Deals get stuck because they lack urgency. Yes, your product or service solves a problem. It may make your customer’s world easier. It may help them launch a new product, reduce profits, minimize waste or whatever, but regardless of all that the buyer or someone else just doesn’t think that’s enough.
A Sales Guy
NOVEMBER 7, 2013
'Last week I bought a new dining set for my home in the mountains. Because I’m not there often, I didn’t schedule a delivery date. I wasn’t sure when I was going to be up there to take delivery. The salesman told me that wasn’t a problem and to just call at least two days in advance to schedule the delivery. Well, I’m going this weekend, so I called them on Wed.
Hotel Sales Focus brings together the best content for hotel sales and marketing professionals from the widest variety of industry thought leaders.
A Sales Guy
NOVEMBER 3, 2013
'We have been given a gift today. We’ve been given a free hour, an hour we can do anything we want. In a society where we are all squeezed for time, struggling to make due with the minutes we have, today is the ultimate gift, it’s a 25 hour day. You have an extra 60 minutes today, one whole hour. What are you going to do with it? You can sleep an extra hour like most do or you could be deliberate in using it.
A Sales Guy
NOVEMBER 20, 2013
'Marissa Mayer impressed the f**k out of me at Dreamforce today. She was the afternoon keynote. It was called a keynote, but it was more of an interview with Marc Benioff, Salesforce.com’s CEO. I would have preferred Benioff sat on the sidelines for this one and let Marissa control the stage. Inspite of the format, Marissa nailed it, “it” being leadership and running a company.
A Sales Guy
NOVEMBER 27, 2013
'Your existing customer base is gold, right? We’ve all heard it before, the cost of acquiring a new customer far out weighs keeping an existing one. This is even more true in the SaaS world. More and more companies are rolling out SaaS business models. It just makes sense. Why? Companies don’t want to manage expensive hardware infrastructures, deal with complicated software rollouts, upgrades and more.
A Sales Guy
NOVEMBER 2, 2013
'I loved this short but quick hitting video. Most content surrounding success today addresses what happens when you get there. There is little info about what happens when success is actually achieved. I think that’s because so few of us reach the success we want. The less successful is a bigger market. Smaller market or not, once we achieve the success we’re looking for staying there takes just as much work.
Speaker: Lauren Fernandez - CEO & Founder, Full Course
Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i
A Sales Guy
NOVEMBER 17, 2013
'I’m currently reading How Children Succeed by Paul Tough. If you have young kids, it’s a must read. How Children Succeed challenges the notion that cognitive abilities and test scores are the key to success and postulates that it’s actually grit, curiosity and character that makes our kids successful. . The book is filled with killer stories and research laying out what it takes to be successful in society,particularly in school and what the children who succeed are doing.
A Sales Guy
NOVEMBER 14, 2013
'It seems like every 4 or 5 months I get into a real funk when it comes to this blog. I get, what equates to writers block. I just can’t come up with any good topics to write about. I am a streaky writer. If you watch basketball you’ll know what I mean. There are some shooters in basketball who appear to be just lights out for awhile, but then can’t make a basket to save their life.
eTourism
NOVEMBER 6, 2013
Nothing beats hitting 'publish' on a new blog post, but even when the new content is finished and up on your site, there's work to be done to maximise its reach. This simple post-publication action plan will help you get more out of each blog you publish.
eTourism
NOVEMBER 4, 2013
Mobile web usage is at an all-time high and most businesses know that a mobile strategy is an essential component of a successful online presence. Building a mobile-friendly version of your resort's website is the first step, but what happens next?
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eTourism
NOVEMBER 18, 2013
It has only been ten months since Twitter introduced its video sharing service Vine, and in this short time the app has gathered more than 13 million users worldwide.
eTourism
NOVEMBER 19, 2013
Great SEO isn't just about ranking highly for those carefully chosen keywords and phrases anymore.
eTourism
NOVEMBER 26, 2013
Christmas is just around the corner, and as people begin to decorate their homes for the season, it's time to think about how you can change up your resort's Facebook strategy to promote engagement and spread some festive spirit.
eTourism
NOVEMBER 12, 2013
Google's 'Hummingbird' switch up has made it more important than ever to continually create high quality content to get noticed in search results and drive traffic to your resort's website.
Advertiser: ALHI
Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!
eTourism
NOVEMBER 4, 2013
Social media has become an essential component of every business's digital marketing toolbox. Used effectively, it's one of the best tools at your disposal for generating buzz around your resort, promoting guest engagement and driving bookings.
eTourism
NOVEMBER 11, 2013
Twitter has come a long way since the days when simply posting a few lines of text and a link to an image or blog post was the limit of its marketing capabilities.
eTourism
NOVEMBER 20, 2013
Want to know what the online travel marketing industry has in store for 2014?
eTourism
NOVEMBER 26, 2013
TripAdvisor recently announced that content from its vast portfolio of hotel reviews will now appear in the Bing search results pages.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
eTourism
NOVEMBER 25, 2013
Once upon a time, travel enthusiasts planned their adventures by sticking pins in a wall map.
A Sales Guy
NOVEMBER 12, 2013
'The other day I was listening to a RadioLab podcast called Cut and Run. It was a RadioLab short. I love RadioLab. You can listen the the podcast here. This particular show tried to answer the question why Kenyan long distance runners are so much better than everyone else? I’ve always known that Kenyan’s are really good at long distance, but what I didn’t know is that it’s not all Kenyan’s.
A Sales Guy
NOVEMBER 20, 2013
'While at Dreamforce last month, I attended a CEB session on insights and the challenger sale. I’ve read the book, I’ve worked with clients who are implementing it. There wasn’t anything new I learned, BUT it did remind me how important sales people are to an organization and how we make a huge difference in the success in our clients business.
A Sales Guy
NOVEMBER 30, 2013
'I stumbled on this video on Storeboard.com. It’s a speech from Barbara Corcoran for the 2013 Entrepreneur Magazine ‘s 5th Annual Growth Conference. I almost didn’t watch this video. It showed up in my Twitter stream: What got me to watch was, it was Barbara. I love the Shark Tank and wanted to learn more about Barbara. I didn’t know anything about her.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
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