February, 2022

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The Four Cs of Great Salespeople: Part 1

Anthony Cole Training

The two most important skills that a salesperson must master are becoming good at asking questions and becoming good at listening which are advanced selling skills. We have identified four traits that all great relationship selling salespeople have in common. In part 1 of this blog series, we will discuss the first most critical trait, curiosity.

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7 types of CRM, which one to choose?

Experience Hotel

Dear hotel owners and managers, Since the beginning of Experience Hotel, nearly 5,000 marketing directors, revenue managers, GMs and owners representing more than 11,000 hotels have contacted us with a “CRM need” Through all these meetings, it became clear that not everyone had the same need. In reality, the term “CRM” is a bit too [.

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93 – Introducing Social 2.0 For Hotels

Travel Media Group

Host Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media strategy.

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5 Travel Industry Trends You Need to Look for in 2022

Q4Launch

The travel industry is constantly changing, especially since the pandemic began in 2020. The COVID-19 pandemic turned the travel and tourism industry upside down in the United States. Suddenly, air travel ceased, businesses limited operations, and local governments implemented travel restrictions or bans, forcing lodging owners to improvise on how to keep their businesses alive.

Travel 52
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Should SEO be the focus of your marketing campaign in 2022?

eTourism

A lot has changed in the digital marketing space in the last year. Updates to social media platforms and advertising, new media platforms becoming increasingly popular, and changes in how online users behave and engage, are just the tip of the iceberg.

Market 52
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Covid robbed Kyoto of foreign tourists – now it is not sure it wants them back

Hospitality Times

City that had 8 million overseas visitors in 2019 – including free-spending parties of Chinese people – is getting used to the peace and quiet. Until a couple of years ago, negotiating the hill leading to one of Kyoto’s most popular temples would have tested the patience of a Buddhist saint. The arrival of yet another coachload of sightseers would send pedestrians fleeing to narrow paths already clogged with meandering visitors on their way to Kiyomizu-dera.

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[INTERVIEW] Anja Poser, Sales Manager at AMMI Hotels & Co, Leaders in Guest satisfaction

Experience Hotel

Dear hoteliers, I recently spoke with Anja Poser, Sales Manager at Apart’hôtel Ajoupa, Aparthotel Vieux Nice, Hôtel du Centre and Hôtel de France Nice, all very beautiful hotels in the center of Nice filled with conviviality, simplicity and generosity. AMMI’s establishments were recently listed in the Top 8 Hotels in Nice on Tripadvisor, and are [.

Sales 52
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Event Marketing on TikTok: 8 Must-Try Ideas

Social Tables

Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are brushing up on TikTok event marketing techniques, we have ideas for every skill level.

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What Is the Guest Life Cycle in Hotels?

Q4Launch

Are you planning your dream vacation? Maybe you just started thinking about where you’d want to go, or perhaps you bought your plane ticket and booked your hotel. While these vacation planning stages may all sound drastically different on the surface, to a marketer, they all share one thing in common: They’re all part of the guest life cycle.

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Discover why Hoteliers Love the Hotel Reporting Functionality of protel Air

Protel

As a hotelier, you understand the importance of looking after the health of your business, and that the best way to monitor health stats is by implementing intelligent reports. protel Air, protel’s cloud-based property management system , aims to improve how you receive, read, and digest your reports in order to ensure that you have all the information you need to make informed decisions that positively impact your property’s success.

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Diving into Diversity: Decoding the Foundations of Inclusion in Hospitality Talent Acquisition

Speaker: Lauren Fernandez - CEO & Founder, Full Course

Companies all over the world, including Marriot International and Hilton Worldwide, are aware of the value of including DEI in their talent acquisition strategy. However, despite these initiatives, there is still plenty that the hospitality sector can do to promote DEI. When comparing the hospitality industries in India, Iraq, the UK, and the US, you will see that there is a consistent underrepresentation of persons from different ethnic, gender, and disability origins across all levels of the i

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Historic hotel that hosted royal visitors sold

Hospitality Times

It is the ninth consecutive year that Britannia has come bottom of the pile in the annual survey by consumer group Which? Britannia and Mercure have been ranked the UK’s worst hotel chains after being rated poorly for categories such as cleanliness, bathrooms and value for money. It is the ninth consecutive year that Britannia has come bottom of the pile in the annual survey by consumer group.

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The Four C’s of Great Salespeople: Part 2

Anthony Cole Training

We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are turning our attention to trait #2; Confidence. Great salespeople are almost always confident and express that confidence in three areas.

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[INTERVIEW] Anja Poser, Commerciale chez AMMI Hotels & Co, Leaders en satisfaction client

Experience Hotel

J’ai récemment échangé avec Anja Poser, Commerciale chez Apart’hôtel Ajoupa , Aparthotel Vieux Nice , Hôtel du Centre et Hôtel de France Nice , de très beaux établissements au cœur de Nice, emplis de convivialité, simplicité et générosité. Les établissements AMMI sont entrés récemment dans le Top 8 Hôtels de Nice sur Tripadvisor et sont leaders en satisfaction client sur la plupart des sites internet.

OTA 52
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92 – How Your Hotel’s Digital Presence Impacts Recruiting and Staffing

Travel Media Group

Host Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen now to learn what you can do to help combat the staffing crisis at your hotel.

Hiring 52
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A Buyer’s Guide to Future-Proofing Your Restaurant Tech Stack

The race to 100% digital is on. With the restaurant industry still in the early innings of its digital transformation, brands need an airtight strategy when it comes to building out their tech stack. Download the buyer’s guide to learn where to prioritize your efforts and get the most out of every investment.

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Top 40 Reasons Why Paid Search with Q4Launch Delivers Results!

Q4Launch

Why Should You Invest in Paid Search? Professionally managed PPC delivers terrific return-on-ad-spend (ROAS) as well as numerous other benefits. Here are the top reasons (Pay-per-Click) PPC is a smart marketing investment that delivers profitable revenue increases to your business. Q4Launch PPC customers are guaranteed at least 5X ROAS but typically achieve between 10X and 20X over the course of the year.

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Social Media and the Consumer Buying Journey in Luxury Hospitality (Middle East Edition)

BCV

Let the Journey Begin On the road to hotel social media ROI, there are many stops along the way. In this article, we’re going to visit those stops and determine what the success factors look like for each of them. Do you think the only stop is the final destination of a booking? Let’s take a little trip and let me show you how each stop is an opportunity for social to intersect the buyer’s journey to inspire, inform and motivate a booking.

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The Four C’s of Great Salespeople: Part 3

Anthony Cole Training

We have identified the four Cs of great salespeople and how mastering these traits will lead to better relationship selling and advanced selling skills. This week we are focusing on the critical trait of Courage. There are two primary challenges for salespeople that require the most courage.

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Mastering Advanced Sales Techniques: A Tribute to Meat Loaf

Anthony Cole Training

When developing a salesperson’s advanced selling skills, it's important to focus on not only what the prospect says but also what the prospect doesn’t say.

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Beyond The Meeting Room: Luxury Magazine Resource

Escape into a world of luxury and dive into the future of tech, fun takes on the American pastime, and many inspirational individuals. With engaging reports on fashion, food, travel, finance, sports, and more, download now and enjoy the read!

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Book Direct Day: How Can You Drive More Bookings?

Q4Launch

Are you ready for Book Direct Day ? This industry-wide movement is taking place again this year on Wednesday, February 2, 2022. It’s the perfect time to remind your customers about the advantages of booking direct instead of through online travel agencies (OTAs). How do you convince customers that booking direct is the better option, though? Luckily, our guide to Book Direct Day has everything you need to capitalize on one of the biggest days of the year in hotel and vacation rental market

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