Hyatt Plans New Upper-Midscale Transient Brand: Hyatt Select
Lodging
FEBRUARY 26, 2025
CHICAGO, IllinoisHyatt Hotels Corporation announced plans for Hyatt Select, a new upper-midscale transient brand designed to meet the needs of modern travelers while delivering a cost-effective model for owners. The Hyatt Select brand will strengthen Hyatts upper-midscale presence by complementing Hyatt Studios, an extended-stay brand in the category, which marked the opening of its first property, Hyatt Studios Mobile/Tillmans Corner, on Feb. 18, 2025.
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