MCR’s Morse Urges Hotel Owners To Push Rate, Cut Out OTAs
Lodging
APRIL 17, 2023
Referring to AAHOA as the “greatest American dream story,” Tyler Morse of MCR delivered a keynote during AAHOACON ’23 in which he offered plenty of business advice for association members on everything from rate strategies to dealing with disruptors. Morse, who is CEO of MCR—one of the largest owner/operators in the U.S. lodging industry—began by imploring hoteliers to push rate.
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