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NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Hospitality Tech

NOVEMBER 8, 2023

This strategic partnership will empower RoomRaccoon users to tap into a worldwide distribution marketplace and directly market and sell their rooms to B2B demand partners at scale.

B2B 52

B2B Direct Marketing Scale Market 52

Hospitality Tech

MARCH 13, 2023

H World Group moved to a unified global distribution platform, integrating inventory management, connection of direct marketing channels, price control and membership matters across the Group's domestic and overseas operations.

Direct Marketing 52

Direct Marketing Operations Market Marketing 52

MediaBoom

APRIL 2, 2024

Personalized Direct Marketing Direct mail marketing is another often overlooked luxury real estate marketing strategy in the digital age, though when executed with a personal touch, it can be quite fruitful. In fact, 25% of consumers actually prefer it over digital advertising.

Real Estate 52

Real Estate Market Marketing Marketing Strategy 52

Hotel Speak

JULY 20, 2023

How to easily implement direct to guest marketing and automate drip campaigns? One tool that can help hoteliers to implement direct marketing is using customer data platforms (CDPs) or guest portals which are integrated with your hotel PMS and booking engine.

OTA 40

OTA Direct Marketing Market Marketing 40

Experience Hotel

NOVEMBER 25, 2019

Partie du RGPD que ces “professionnels” ont volontairement oublié de vous communiquer : However, the ePrivacy Directive, specifically Article 13 , presents organizations with another way to use a person’s data for marketing purposes that stems from the contractual basis of the GDPR.

Direct Marketing 52

Direct Marketing Market Marketing Services 52

MediaBoom

MARCH 27, 2023

If you need inspiration, check out these excellent examples of content marketing. Effective Email Marketing Luxury email marketing is a very effective way to reach your customers, as the Direct Marketing Association found that it has a 122% ROI. Paid search only has a 25% ROI, and social media has a 28% ROI.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52