Hotel Speak

JULY 20, 2023

OTAs have transformed the way travelers book their accommodations. However, for hotels, these bookings come with their own set of challenges, as OTAs have a profound impact on the revenue of hotels. Usually, OTAs hide guests’ real email, address, and phone numbers to prevent hotels from reaching out directly for future bookings.

OTA 40

OTA Direct Marketing Market Marketing 40

Refine

NOVEMBER 21, 2023

Question for Our Hotel Marketing Expert Panel How can the “cost of acquisition” be calculated? Should it be added to direct marketing costs in comparison to OTA distribution costs? Should it be our main focus?

Marketing Strategy 75

Marketing Strategy Hotel Marketing Market Marketing 75

Cloudbeds

MARCH 15, 2023

What is a direct booking? Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. With direct bookings, lodging operators own their guest data and can pick and choose what information they collect during the booking process.

OTA 98

OTA Revenue Travel Hotels 98

MediaBoom

MARCH 14, 2024

Driving Direct Bookings and Reducing Dependence on OTAs A strategic loyalty program significantly influences a property’s reservation process, motivating guests to book directly. This approach not only boosts guest contentment with customized perks but also augments revenue by reducing commissions to OTAs.

Digital Marketing 65

Digital Marketing Services Market Marketing 65