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Hotel Marketing Podcast Hosted by the team at TravelBoom Marketing, the Hotel Marketing Podcast examines the latest trends, tools, and strategies in hotel marketing. The Hotel Marketing Podcast is for hotel marketers, revenuemanagers, and hospitality professionals looking to enhance their marketing efforts.
AI-powered business intelligence agents now allow operators to synthesize data from the PMS, revenuemanagement systems, and market sources in real time. These agents empower revenuemanagers to shift from reactive reporting to proactive strategy, reducing data wrangling while increasing forecast precision.
Simply spending money on pay-per-click (PPC) or social media ads without properly targeting the right audience, measuring performance, or integrating with broader revenuemanagement efforts can be a waste of resources. Smaller marketing budgets : Precision matters.
Innovation for the Long Haul The company has been leveraging AI for more than 5 years now, and is harnessing its power to deliver personalized marketing, smarter revenuemanagement, and new tools to help owners grow their business. AARP members booked more than 1.1
Benefits of retargeting ads for hotels There are many benefits to incorporating retargeting ads as part of your hotels marketing efforts. Retargeting ads help marketing and revenuemanagers create a more balanced hotel distribution strategy for their property, to attract the right audience on the right channel, at the right time.
Here’s how Track can help you reach more people and get more direct bookings: Powerful TrackDistribution : Our channel manager helps you manage your listings easily across all major channels, like Airbnb , Vrbo , and many others. DigitalMarketing for Hospitality (TrackDMS) : To get direct bookings, you need a strong online presence.
Here are a few key areas where they offer significant value: RevenueManagement : Understanding the intricacies of demand forecasting, pricing strategies, and inventory control can significantly boost revenue. A consultant can create a tailored revenue strategy that optimizes pricing for maximum profit.
In this role, she reports directly to Marci Jacobs, VP, sales and revenue generation, McNeill Hotel Company, and works closely with corporate and regional teams involved in revenuemanagement. Previously, she worked with White Lodging Services as director, market strategy, regional revenuemanager, and inventory revenuemanager.
I'm a revenuemanagement guy. Not a marketing guy. My identity was intertwined with RevenueManagement. I loved finding new ways to optimize revenue and control some of those key business levers. To be honest, I was a little worried that my skill set wouldn't translate to digitalmarketing.
Learn the top 4 tips from our hotel digitalmarketing experts as you prepare the best holiday hotel promotions yet. Learn about the symbiotic relationship of revenuemanagement & metasearch Hotel metasearch channels have revolutionized the way travelers search, compare and book their accommodations. Learn more here.
Boost direct bookings with Metadesk: The ultimate metasearch solution for hotels In today's competitive hospitality landscape, hoteliers face the dual challenge of maximizing direct bookings while effectively managing metasearch channels. Discover more now. Ready for ski season? We sure are.
Every hotel has a revenuemanagement strategy. For some, revenuemanagement systems—and there are numerous platforms to choose from—guide the pricing decisions based on various data points. ” Wurm pointed out that, not long ago, revenuemanagement was only about the reservations, but that has changed.
With nearly 20 years in the hospitality industry, Jordan joined Red Roof in 2021 to lead an integrated digitalmarketing team. Her leadership has spanned the company’s digital platforms from web to advertising to social media.
When it comes to luxury hospitality, every empty room represents a missed opportunity and mastering the art of revenuemanagement is paramount. The role of revenuemanagement in luxury hospitality At the core of revenuemanagement lies the art of optimizing room rates and availability to maximize revenue.
As previously reported by HM , Alexander Barnett has been appointed Marketing Communications Director for Australia. He will work in collaboration with Howard and alongside new Group DigitalMarketingManager, Kate Tulloch.
Revenue leadership at Frasers Hospitality Pte Ltd believes that technology spend will increase in 2024, with tech infrastructure, cybersecurity, integration, and AI solutions being at the top of the priority list, according to Sheran Loh, Vice President, RevenueManagement (Corporate), Frasers Hospitality.
In this role, Jacobs is responsible for building an integrated approach to sales, digitalmarketing and revenue generation to enhance collaboration and develop synergies among these functions at the corporate and property levels. She has more than 25 years of hotel experience in direct selling, marketing and revenuemanagement.
The Evolution of Hotel RevenueManagement In its early stages, hotel revenuemanagement was a game of numbers – it was all about filling rooms and adjusting prices based on demand. As the industry evolved, so did the concept of revenuemanagement. Revenuemanagement software is a prime example.
Dan Olsen is the new director of digitalmarketing, a newly created role. Springboard’s new regional director of revenue, Ashley Moore , joins the team following a tenure with global luxury lifestyle and hotel brand Viceroy Hotel Group. She previously held management roles with Westin St.
80 DAYS Hall 10.1 | Stand 109 80 DAYS is an award-winning, full service creative and digitalmarketing agency that specialises in hospitality, working with some of the world’s most respected hotel and travel brands. Schedule a meeting > Mews Hall 8.1 | Stand 133 Mews is the leading platform for the new era of hospitality.
Whereas, Diamo will intensify its efforts in leveraging technology to make advanced revenuemanagement strategies, along with high-return digitalmarketing tactics, accessible to independent lodging properties. said James Kay, CEO, Diamo.
This flexibility allows you to meet guests’ expectations while ensuring your prices remain competitive in today’s digitalmarket. Aaron possesses a rich background in hospitality, encompassing areas such as food and beverage, banquet operations, and hospitality management.
From AI to procurement software, in-room entertainment, door locking tech, PMS and RMS systems, digitalmarketing, robots and more, our INN Tech summits globally will feature even more rich content targeted at our VIP crowd of hotel investors, owners, GMs, VPs, CEOs and more, he said.
Ekaterina's role includes oversight and innovation of marketing and sales for the eight-year-old Hotel, as well as public relations, digitalmarketing, events, revenuemanagement, and reservations.
Club Quarters Hotels , a hotel brand and management company, has appointed Joseph Turano as COO. Two others have joined the executive team: Shawn Usami as VP, revenuemanagement, and Kendall Viola as VP, marketing. “We Turano has more than 25 years of management experience.
According to the organization, he spearheaded the creation and exponential growth of HSMAI’s Strategy Conferences, implementing special interest groups that developed spaces for those in sales, marketing and revenuemanagement to learn, network and advance in their careers.
In today's competitive hospitality landscape, hotels are facing increasing pressure to optimize their revenue streams and stay ahead of industry shifts.
Depending on where you are and what your market is, changing locations could be just what you need to do to inject life into your business. Invest in DigitalMarketing When it comes to the modern digital world, marketing is essential. It has gone completely digital. Look into what you can do.
These blogs offer a wealth of knowledge on a variety of topics relevant to the modern hotelier, from revenuemanagement and guest experience to marketing strategies and emerging trends. Our next blog on the top hospitality blogs of 2023 list is a guide to hotel digitalmarketing.
From the simplification of revenuemanagement to payments, digitalmarketing, direct bookings, and upselling, the winners highlighted the need for hoteliers to lean on technology and consultants to navigate today’s growing challenges, spurred by a fast&changing and dynamic consumer environment.
Hotel management company EOS Hospitality has appointed Joe Pettigrew as chief commercial officer. Joe Pettigrew is a seasoned and trusted leader who consistently delivers results, and we are proud to welcome him to our growing EOS Hospitality family,” said Simon Mais, CEO, EOS Hospitality.
The reservation system acts as the central hub of the reservation ecosystem, which may also include a website booking engine, channel manager, and revenuemanagement system. When integrated, these modules work together to help hotels manage room availability, distribution, reservations, and revenue. Guestcentric.
Optimizing Revenue per Available Room (RevPAR) is one of the key focuses of most hoteliers. Navigating the complex world of revenuemanagement requires innovative solutions. While dedicated revenuemanagement software is a component of this process, all of your technology must work together to increase your bottom line.
The European Economic Area’s hospitality landscape is experiencing a groundbreaking transformation thanks to the recent changes in regulations brought about by the DigitalMarkets Act (DMA). The DMA is all about fostering fair competition and giving consumers more choices within digitalmarkets.
It offers access to the world’s most powerful distribution capabilities to increase hotel revenue, while also centralising guest management, payments, communication, pricing and data all in one place to give properties more control over your day-to-day operations. Specific focus on digitalmarketing, brand development, and PR.
This should be based on your historical data, market trends, and any planned marketing or sales initiatives. While it can be difficult to precisely predict revenue, effective revenuemanagement is a key part of creating a hotel budget. Allocate resources Identify the key operational areas that require investment.
To manage these campaigns, consider working with a digitalmarketing solution provider and be sure to ask them to activate your Free Booking Links on Google. Keep these listings complete and up to date, and for SEO purposes, ensure that your name, address, and phone number (“NAP”) are consistent across profiles.
Marketing Budget Breakdown Research & Analysis Fixed Marketing Expenses Third Party Media Spends Capital Investments Traditional Media Contingency Funds Free DigitalMarketing Budget Template Start your budget by downloading a free template on Google Sheets. Simply click the link and save a copy to your drive.
Hospitality Real Estate Investment Trusts (REIT) – not something of huge concern for hotel digitalmarketers. If “et cetera” doesn’t include website performance and digitalmarketing analytics, that’s the problem. But why should DigitalMarketers concern themselves with Hospitality REITs?
.” Key benefits of the CHSL certification: Recognition of expertise in hospitality sales leadership Validation of skills in recruiting, training and managing sales teams Demonstration of overall commercial acumen including sales, revenuemanagement, digitalmarketing and distribution Mastery in interpreting sales data and turning data insights (..)
Join host Ryan Embree and Aimbridge Hospitality's VP of DigitalMarketing, Michael Curran, as they talk all things digitalmarketing for hotels. With me today, I have the vice president of digitalmarketing for Aimbridge Hospitality, Michael Curran. And he sold me on it. But that part didn't do.
London, UK – SiteMinder, the world’s leading hotel distribution and revenue platform, unveiled the winners of the 2024 SiteMinder Partner Awards during a ceremony at WTM London, recognising businesses across five continents that have successfully simplified an increasingly-complex landscape for hoteliers.
SHR comprises a dynamic Central Reservation System (CRS), Internet Booking Engine (IBE), CRM (Customer Relationship Manager), RevenueManagement System (RMS), and digitalmarketing and loyalty program tools.
This announcement follows the recent release of “Demystifying the DigitalMarket & Guide to Commercial Strategy,” published in partnership with Hotel Business , a market leader in delivering insights to owners and operators.
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