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The world of hoteldigitalmarketing is evolving rapidly. To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. What Are the Key HotelMarketing Trends for 2025? billion in 2024 to $20.47
With 87% of travelers reading online reviews before booking and 53% abandoning a website that takes longer than three seconds to load, hotels cannot afford to overlook digitalmarketing. In this blog, we will look at ten common digitalmarketing mistakes hotels make.
Uncover the Psychology of Luxury Travel With Insights From Google When you are an upscale luxury hotel or resort, your approach to finding the right guest requires a very specific approach. Learn Best Practices for Your End-Of-Year HotelMarketing It’s never too early to start preparing for Q4 2024. Learn more here.
Check out this quick-start guide to determine the best option for your hotel. How To Choose The Best Marketing KPIs Not sure what KPIs you should be focusing on to judge the success of your hotelmarketing campaigns? Read our blog post on how to choose the best marketing KPIs. Learn more here. Learn more here.
Microsoft Unveils Lodging Solutions Showing it’s continued focus to follow in the steps of Google’s success in travel, Microsoft has announced expanded offerings to it’s lodging products with property promotion ads, hotel price ads, hotel price ads with room bundles, bing maps, bing travel hub and property promotion ads with vacation rentals.
Houston TX, January 15, 2025 Hotels that allow Online Travel Agents (OTAs) to undercut their rates pay nearly 50% more for PPC leads, new research has revealed. OTAs increase their bids on branded searches when they know they can offer travelers the best price. The increased cost is driven by competition.
Data is a pivotal point in digitalmarketing. For a digitalmarketing agency like ours specializing in luxury hotels and resorts, data holds the key to success. In this blog post, we'll explore these data categories and their significance in your marketing strategy. What is first-party data?
Spring break 2025 is almost upon us and hotelmarketers; lets be real, the pressure is on. We know you're already juggling 27 different spreadsheets, 14 marketing campaigns, and 3 urgent emails about the Wi-Fi. Weve rounded up the hottest travel trends this year, and trust us, this is the easy part. Yoga at sunrise?
But don't worry, whether it’s powder or sunny days, we’ve got ski hoteldigitalmarketing strategies to keep your property top of mind. Whether you’re a ski resort or a hotel close to the slopes, here’s how to keep your hotel’sdigitalmarketing fresh and effective all ski season long.
This could significantly impact sites, including travel-related ones, that have capitalized on FAQ-rich snippet visibility over the years. Google Search Generative Experience OFFICIALLY Rolling Out Links to Sources This is a big, long-awaited change for SEOs and search marketers. Learn more about these changes here. Learn more here.
Content, SEO (Search Engine Optimization), and SEM (Search Engine Marketing) are essential components of effective hotelmarketing strategies. They collaborate to enhance many things at once for an effective marketing strategy. In hotelmarketing, SEO is crucial for several reasons.
The secret often lies in their ability to master market segmentation - a strategy that's becoming increasingly crucial in today's diverse hospitality landscape. Successful hotels focus on understanding and serving specific guest segments instead of trying to be everything to everyone.
HotelMarketing is only effective if the execution is done right. The core of a good hotelmarketing strategy is to promote the right product in the right place , at the right price , and at the right time to the right audience. The marketing mix was originally a concept given by Neil H. Find out more here.
In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.
In the fast-paced landscape of digitalmarketing, staying ahead of the curve is crucial, especially for businesses in the travel industry. One powerful tool that has transformed the way hotels and resorts attract guests is hotel metasearch.
As we enter the fourth quarter of the year, hotelmarketers should outline their goals for 2024. We’ve assembled a complete checklist of everything you need to create your 2024 hotelmarketing budget. From marketing to operations to revenue management, your SWOT analysis should evaluate all aspects of your hotel.
September 7, 2023 — TravelBoom, the premier data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is pleased to announce its upcoming one-day workshop, “Supercharge Your Hotel’sDigitalMarketing.” DAYTONA BEACH, Fla.,
This blog provides an introduction to hotelmarket segments, including practical help to identify a hotel’s ideal target segments and tips on attracting guests in a chosen segment. What is hotelmarket segmentation? Hotelmarket segmentation is a strategy used to identify key customer segments in a hotel.
The European Commissions DigitalMarkets Act (DMA) has made many headlines since it came into force. And its impact on hotelmarketing is being discussed in all corners of the world. But how is it affecting hotels in reality? And what do hotels need to do to protect their visibility and revenue?
In 2023, the hospitality industry reached record-high ADRs as travelers from around the world got back out to explore, and lodging operators worked hard to keep up with demand (despite lingering staffing shortages). Capturing travelers’ attention will become even more important in 2024. 2024 hospitality marketing trends 1.
In the rapidly evolving landscape of hoteldigitalmarketing, Connected TV (CTV) advertising has emerged as a powerful tool for hotels aiming to enhance their brand visibility and attract discerning travelers. The post What is CTV advertising and why does your hotel need it?
But its no mean feat to stand out in this ultra-competitive space, which is why many hotels partner with a professional hospitality digitalmarketing agency. Faced with a mix of front desk, back office, guest experience, maintenance and management work, marketing your hotel inevitably falls down the priority list.
When travelers think of independent hotels, they imagine quaint B&Bs, historical community gems, and charming settings. For the growing number of travelers seeking a unique experience, this is perfect. Amid the noise of Online Travel Agencies (Expedia, Kayak, etc.), Find links to these and other marketing tools here.
April 14, 2023 — TravelBoom, the premier data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is excited to announce Pete DiMaio will speak at the Rent Responsibly RR Summit on Tuesday, April 18, at 3:45 p.m. Myrtle Beach, S.C.,
April 1, 2024 — TravelBoom , the leading data-driven digitalmarketing agency for hotels, resorts, and vacation rental companies, is thrilled to announce Mackenzie Livernois as its newest Business Development Specialist. Myrtle Beach, S.C.,
TravelBoom will provide the hotel group with website development, search engine optimization (SEO), and more. Club Quarters Hotels is an upscale, pet-friendly group of hotels that caters to business and leisure travelers.
If your current hotelmarketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.
Marketing has a role to play in helping to attract and retain lifetime advocates, but it starts by understanding that our job is not to spend an outsized amount of our focus on the top of the funnel. With the mega-trends as catalysts, it's high time that the industry takes a more holistic view of consumer marketing.
The Path to Profitability in 2025: A HotelMarketer's Guide In today's dynamic hospitality landscape, understanding consumer behavior is crucial for hotelmarketers to thrive. Check out our handpicked articles to help you kick off 2025 on the right note!
5 Must-Have HotelMarketing Channels Last week, in “ HotelMarketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.
What is a hotelmarketing agency? A hotelmarketing agency is a specialised business that delivers strategies and solutions to help hotels boost bookings and revenue. Top hotelmarketing services Hotelmarketing services can come in many different forms.
If you’re a seasoned marketer, you might be familiar with myths that lead people to do bad things with good intentions. These fabled misconceptions can sour any strategic marketing plan. We’re here to expose the top hotelmarketing myths as fact or fantasy. Social media can be a powerful marketing tool.
Catch the 2024 TMG Year in Review episode with Travel Media Group President, Dana Singer as she joins the Suite Spot to discuss all the milestones and monumental achievements this past year and what hoteliers can expect from TMG in 2025. Talk to us a little bit about 2024 and the journey for our hotel partners. Dana Singer: Absolutely.
This summer, travelers are skipping the airport hustle and hitting the road instead. Hotels and resorts have a big opportunity to lean into this trend. Discover how your property can leverage these 2025 Summer travel trends. Discover how your property can leverage these 2025 Summer travel trends. And honestly, we get it.
Past guests include Sarah Fults, VP of Distribution at MGM Resorts, James Lemon, Global Lead of Travel, Transport, and Leisure at Stripe, Jason Pinto, Co-Founder and COO at Pace Revenue, and more. Episodes feature interviews, industry updates, and discussions on topics including short-term rentals, hotels, and travel trends.
The first place to start the diagnosis of your problems should be your non-negotiables in hoteldigitalmarketing. What does online or digitalmarketing entail though? Shaving off costs on some digitalmarketing activities can have an undesirable effect – we call these the essentials of digitalmarketing.
When it comes to running a hotel, a well-executed marketing campaign can make all the difference. In this blog post, we will explore the key strategies and tactics for creating a successful hotelmarketing campaign that captivates your target audience and delivers tangible results.
Most travelers dont book a hotel on their first visit to a website. Failing to stay top-of-mind means you risk losing them to online travel agencies (OTAs) or competitors. A key component of a hotelsdigital strategy, retargeting ads, re-engage high-intent travelers who have already expressed interest in your property.
Key Performance Indicators, or KPIs, are the backbone of your hotel’sdigitalmarketing. They inform decisions about marketing channels, help with campaign optimization, and, most importantly, let you measure the success of your marketing efforts. But how do you choose the right marketing KPIs for your hotel?
In the fast-paced world of the hotel industry, where trends change rapidly and competition is fierce, having solid hotelmarketing strategies is essential for success. One powerful tool that can significantly contribute to crafting effective marketing plans is the SWOT analysis.
When finding an agency to work with for your hotel’sdigitalmarketing efforts, it can be really hard to know who exactly is the right fit for you. Do I need an all-rounder digital agency? This will be perfect for hotelmarketing managers, hotel owners, and anyone curious about hiring a digital agency for the first time.
In the fast-paced world of the hotel industry, with changing trends, the effects of seasonality and fierce competition, having a solid digitalmarketinghotel strategy in place is essential for success. One powerful tool that can contribute to crafting effective marketing plans is the SWOT analysis.
June 04, 2024 — TravelBoom, the hospitality marketing leader, is thrilled to announce the exclusive live broadcast of its HotelMarketing Podcast, the industry’s #1 podcast, from HITEC 2024. Want to unlock millions in revenue for your hotel? Charlotte, N.C.,
Direct bookings represent more than commission savings , they build trust, give you control, and create stronger guest relationships from the very first click Let’s explore how to make that happen: 1) Understanding What Today’s Guest Really Wants Guests today are informed, digitally savvy, and deeply influenced by convenience, trust, and value.
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