BCV

JUNE 14, 2022

I’m confident in stating that most travel consumers will not know what metasearch is. They should also have a KPI-based approach to metasearch and SEM that aligns with the property’s ROI targets for these channels. The available rooms are collected and displayed with price comparisons all on one site. But hotels definitely care.

Consumer 52

Consumer ROI KPI OTA 52

gcommerce

NOVEMBER 17, 2023

Consumers have increasing expectations and studies have shown that 87% of consumers want more cross-channel experiences , so it is important to show up in times where these interactions matter most. This enables businesses to approach their market in two distinct ways. Should I Use Google’s Performance Max?

Market 105

Market Marketing Branding Consumer 105

Amadeus Hospitality

APRIL 19, 2024

Today’s leaders know they must transform in order to keep up with the rapidly changing needs of today’s consumers, with the hospitality industry being no exception. It is essential to consider what matters most to today’s travelers. Is it personalization, flexibility, sustainability, price , or a combination of all of the above?

Hospitality 52

Hospitality ROI Business Travel 52

All Things Hospitality

SEPTEMBER 12, 2022

Optimizing your Google Ads campaigns are key to a high return on investment (ROI); however, this takes time and resources. Re-engage your past customers and find new customers like them across Search, Shopping, Gmail, YouTube, and Display. All Things Hospitality has put together three ways to strengthen your Google Ads strategy.

Display Ads 52

Display Ads Cost Per Click ROI Shopping 52

MediaBoom

SEPTEMBER 5, 2023

If a user spends time on your shopping cart page or contact page, you should optimize your bids to prioritize users who were on that page. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.

Cost Per Click 52

Cost Per Click ROI Display Ads KPI 52

Hotel Operations

JUNE 9, 2023

A changed consumer Keith Barr, IHG / Credit: Josiah Mackenzie “Travel is one of the last things people will stop spending on,” IHG CEO Keith Barr said. Sloan Dean, CEO of Remington Hospitality, made the case for the change in consumer spending patterns being permanent. The Great Depression changed our grandparent’s psyche. “The

Operations 59

Operations Consumer Hotels Travel 59

Hotel Business

NOVEMBER 27, 2023

But many still question the ROI of deploying voice technology, when in fact, voice-enabled devices provide measurable business value to the hotel operator, as well as enhance the guest experience. It’s also important to note that hoteliers shouldn’t feel limited to off-the-shelf consumer technology that attempts to cater to hospitality needs.

Business 64

Business Services Operations Upsell 64

BCV

JULY 13, 2021

Evolving consumer behaviors are showcasing a rise in social usage, including the evolution of ecommerce; social shopping has become prominent, and platforms have become the new go-to marketplace. This takes a bit of planning, followed by strong execution. Here’s how to get started. Where are target audiences spending their time online?

Consumer 52

Consumer Branding Travel Market 52

Social Hospitality

JULY 5, 2022

A typical customer engagement strategy included print advertisements in magazines/newspapers or print handouts in physical stores/shopping centers, TV commercials in airtime, billboards and radio campaigns, direct mail, and so on. Or if you’re targeting younger consumers, music stations are perfect for this purpose.

Market 189

Market Marketing Branding Services 189

MediaBoom

NOVEMBER 24, 2023

Shopping Ads Shopping ads are excellent options for retail businesses and eCommerce stores. They’re managed using the Google Merchant Center and appear on both Google’s Shopping tab and the main SERP. The post What is The Advantage of Google Ads – Maximizing Your ROI appeared first on Mediaboom.

ROI 52

ROI Display Ads Business Shopping 52

MediaBoom

APRIL 11, 2024

This strategy not only heightened the luxury shopping experience but also led to an increase in direct sales from email marketing efforts, demonstrating the potent combination of interactivity and luxury brand storytelling. Naturally, ROI depends on many factors and not all email marketers enjoy the same conversion rates.

Email Marketing 52

Email Marketing Branding Market Marketing 52

MediaBoom

FEBRUARY 28, 2024

For any model, you can compare prices, configure your vehicle, or shop for a new or used Porsche. Otherwise, for shopping information, you can scroll down the sizable homepage, which features a rotating slideshow, dealer information, and shopping tools. Chanel VISIT WEBSITE Are you sensing a theme here?

Branding 70

Branding Real Estate Shopping Digital Marketing 70

MediaBoom

APRIL 5, 2024

It’s essential for influencing the vast majority of consumers who begin their travel planning online. Why It Matters Statistics reveal that a staggering 88% of online consumers are less likely to return to a site after a bad experience. Are you aiming to engage those ready to discover new destinations?

Marketing Strategy 83

Marketing Strategy Market Marketing Travel 83

Little Hotelier

OCTOBER 10, 2023

Sourcing consumables ethically and locally. Hotel sustainability policy you need to know Developing a hotel sustainability policy needn’t be a complicated or time-consuming process for eco-friendly hotels. A sustainable company has a great competitive edge because consumers want to put money where their heart is.

Hotels 52

Hotels Consumer Travel Accommodation 52

MediaBoom

OCTOBER 26, 2023

With more than 90 percent of experiences consumers have online starting with a search , your business must prioritize SEO. Mobile app analytics resource UXCam reports that every dollar a company spends in UX generates a return of $100, an ROI of more than 9,000 percent. What advantages can you expect for your efforts?

Market 80

Market Marketing Business Sales 80

MediaBoom

SEPTEMBER 21, 2023

Brand recognition is consumers’ ability to identify your brand by the colors of its logo, which is the voice of the company. This is the first interaction consumers may have with your business, so it needs to set you apart from the competition. Studied indicate that influencers have a higher ROI than any other type of marketing.

Market 71

Market Marketing Marketing Strategy Business 71

Cloudbeds

JUNE 8, 2023

When you don’t have an organized system or use complicated technology, the training process can be time-consuming and frustrating for everyone. Once you know exactly how much revenue each OTA generates for you, you can develop a channel mix that delivers the highest ROI. I wanted a one-stop shop.

Management 98

Management Hotels Revenue Digital Marketing 98

MediaBoom

AUGUST 18, 2023

How to Run Google Display Ads in 10 Steps Studies have shown a 59% boost in conversions when consumers conduct a search related to a display ad, which speaks to its potential to drive sales. To get a good return on investment (ROI), you need to define your campaign goals. Want to join their ranks? Want to cash in on it?

Display Ads 52

Display Ads Cost Per Click Intent Branding 52

MediaBoom

OCTOBER 31, 2023

This free tool lets you tailor results by search location, time period (whether from the last hour, year, or a custom time range), keyword category, and type of search, including web searches, news searches, image searches, YouTube searches, and Google shopping searches. Develop your data segmentation skills and create conversion targets.

Intent 83

Intent Business Sales Digital Marketing 83

Cloudbeds

JULY 15, 2023

Higher ROI Channel Managers create new ways to sell existing inventory, resulting in a higher return on your investment in both your sales and marketing efforts. When content is accurate and updated, properties enjoy better positioning in search results, leading to higher ROI. The same applies to offers and promotions.

Management 76

Management OTA Cancellation Overbooking 76

Little Hotelier

FEBRUARY 22, 2023

Not investing in tech: Admin is boring, time consuming, and takes you away from the more fun and valuable aspects of running your own hostel, like creating a memorable guest experience. Smart hostel owners know that an investment in the right technology is soon paid back – in the case of Little Hotelier, to the tune of 63x ROI.

OTA 52

OTA Business Hiring Market 52

MediaBoom

APRIL 14, 2023

Through effective lead generation, you can expand your customer base, increase revenue, and improve ROI. Create a Conversion Focused Website Over 60% of shopping starts online. Insurance social media marketing can help you generate more ROI with minimal cost and effort. So, having a website is a need, not a want.

ROI 80

ROI Market Marketing Business 80

BCV

OCTOBER 12, 2021

When combined with the ample reach opportunities of the Big Three, a carefully crafted multi-platform social mix can work hard to provide a return on investment by delivering omnichannel messaging throughout a consumer’s journey. Some of the current options include: Shopping Ads. Personalized Collection Ads. Link to product page.

Branding 52

Branding Consumer Market Marketing 52

Social Tables

DECEMBER 27, 2018

Essentially, the line between consumer festivals and corporate events will continue to blur, as elements of the former become a means of engagement for the latter. consumers under 49 who consider themselves vegans or vegetarians is more than double that of consumers over 50. Source: IACC 2018 Meeting Room of the Future Report.

Events 167

Events Business Scale Consumer 167