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G6 Hospitality Launches Revamped My6 Consumer App

Lodging

DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the launch of the new My6, a revamped consumer app with an advanced AI personalization feature for customers.

Consumer 147
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Accor Bets on Kylian Mbappé in Loyalty Ad to Cut Out Middlemen

Skift Blog

The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift

Consumer 262
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Airlines Prepare for Another Busy Memorial Day Weekend — and Summer

Skift Blog

Skift Take: After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet. Read the Complete Story On Skift

Business 243
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JLL projecting 25 per cent jump in global hotel investment volume

Hotel Management

Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.

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Consumers want more than low prices

Hospitality Today

These MVP brands are growing their share of consumer spending through quality, trust, and service—not just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.

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New Loyalty Program Journey Targets Independent Boutique Hotels

Skift Blog

Skift Take: The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. Sean O'Neill Read the Complete Story On Skift

Scale 246
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5 Ways You Can Win Faster with Gen AI in Sales

Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.