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DALLAS, Texas—G6 Hospitality, the parent company of Motel 6 and Studio 6, announced the launch of the new My6, a revamped consumer app with an advanced AI personalization feature for customers.
The backstory is that online travel agencies are incredibly convenient for consumers and incredibly expensive for hotel companies like Accor. Skift Take: Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. Read the Complete Story On Skift
Skift Take: After reports that domestic demand and consumer confidence was on the decline, airlines are gearing up for what might be one of their busiest summers yet. Read the Complete Story On Skift
Released during this weeks Americas Lodging Investment Summit (ALIS) in Los Angeles, California, the report highlights the industry’s resilience and potential for growth as it adapts to evolving travel patterns and consumer preferences. Through November 2024, global hotel demand reached a staggering 4.8
With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. As the New York Times observed, “It’s a weird moment for the American economy.” And recruiting professionals are caught in the middle.
These MVP brands are growing their share of consumer spending through quality, trust, and serviceânot just price cuts. consumers exhibit value-seeking behavior, cutting costs and hunting for deals across sectors from travel to grocery. Key takeaways Value-seeking is now mainstream : 4 in 10 U.S. billion annually per grocery chain.
Skift Take: The new startup Journey faces significant challenges in building consumer adoption and achieving the necessary scale to compete with established loyalty programs. But its notable backers believe it's addressing critical pain points in today's loyalty system. Sean O'Neill Read the Complete Story On Skift
We remain focused on markets demonstrating strong performance outcomes for owners while selectively exploring opportunities in emerging destinations where we can leverage these evolving consumer preferences and travel patterns.
The 241-room hotel, which is currently the only hotel in Australia to hold the certification, is using offsets to achieve carbon neutrality and working towards wider operational reductions.
Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations. This frees up valuable time for sellers to focus more on building relationships and closing deals.
According to SOCi’s 2025 Consumer Behavior Index (CBI), younger consumers are building a new model of local discovery for hotels that is fueled by platform-hopping, peer validation and real-time research. Consumers, especially younger ones, are assembling the full picture themselves, platform by platform.
Emile Gourieux from STR addressed economic volatility and shifting consumer behaviour. has fuelled more Canadians travelling domestically but also more international consumers also choosing to visit Canada. Can we make winter our opportunity?” Still, STR revised its 2025 RevPAR forecast downward from two per cent to just 0.7
According to SOCiâs 2025 Consumer Behavior Index, Gen Z consumers increasingly rely on TikTok, Reddit, Yelp, and Instagramârather than a single search engineâto research and assess hospitality options. Key takeaways Fragmented discovery: Gen Z hotel shoppers no longer follow linear search paths. weve got you covered.
Jul 4, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
For customers : Reviews on platforms like Google Business Profile (GMB), TripAdvisor, or others provide consumers with valuable insights into what they can expect from a hotel. This makes them essential for every property listed on metasearch platforms.
This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional.
Jul 2, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Jul 25, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Food miles have become a common term when talking about the distance that food has to travel before it’s consumed. According to a survey conducted by Oracle and Skift, nearly 90 per cent of consumers are either enthusiastic about or open to the concept of unbundling, with 43.3
SOCi’s latest Consumer Behavior Index reveals how platform-hopping, peer reviews, and social discovery are reshaping how younger consumers choose hotels—and why legacy marketing strategies no longer cut it.
One of the most significant achievements was solving the connection with Viajes Baqueira Beret, a strategic partner for their mountain hotels. “Before, we had to update availability manually through their proprietary platform, which consumed time and generated risk of errors.
Furthermore, sportspitality aligns with a broader shift in consumer behavior toward experience-driven travel. Sportspitality isn’t just a trend—it’s becoming a long-term strategy for driving guest satisfaction and revenue. Today’s guests are seeking more than just a place to sleep; they want connections, excitement and memorable moments.
The solution addresses three critical operational pain points: time-consuming manual rate adjustments, missed revenue opportunities during demand spikes, and the complexity of competitive pricing analysis across multiple channels.
During an interview with LODGING, Anthony Capuano, president/CEO, Marriott International, emphasized the companys access to real-time consumer spending data from credit card partners as being indicative of a sea change […] The post C-Level Execs Express Optimism During ALIS Despite Economic Headwinds appeared first on LODGING Magazine.
This puts tremendous pressure on small hotels to constantly monitor OTA rates and match their prices, which can be time-consuming. Metasearch engines are increasingly popular with consumers. OTAs are known to change their rates according to factors like device, location, and market conditions.
Jun 24, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Poor connectivity led to distribution issues, while time-consuming manual processes made inventory updates both difficult and prone to errors. Connectivity and operational challenges required a smart solution Before implementing SiteMinder’s technology, Casa Salles faced several distribution management challenges.
Jul 25, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
According to PwC, 70% of consumers now expect companies to offer self-service options, and the travel and hospitality sector ranks among the top industries adopting AI to meet this demand.
Jul 16, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Jun 24, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Word of mouth remains the most effective form of marketing – 92% of consumers trust recommendations from friends and family over all forms of advertising – and high quality hospitality experiences earn you more of it. Key takeaways: Word of mouth is the most effective form of marketing.
Through its consumer-facing brands like Elegant Hotel Collection and Best Loved Hotels members benefit from increased visibility among luxury and discerning travellers across lifestyle and affinity-driven markets.
Jun 10, 2025 ⢠Marketing JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Jul 16, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Jun 26, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Stay compliant with local regulations Check consumer protection laws and hospitality regulations in your region, as some jurisdictions may prohibit certain fees, or may require you to disclose them in a certain way.
In fact, 97% of consumers consider customer reviews before finalizing a purchase. Consider attaching a benefit to doing so – such as a percentage off their next stay, a complimentary meal, or something in a similar vein. Respond to Online Reviews Online reviews are undeniably influential in customers’ purchasing decisions.
Jun 11, 2025 ⢠Marketing JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. As AI tools shape travel searches, traditional SEO must evolve to stay relevant. weve got you covered.
This feature not only improves operational efficiency but also aligns with the growing consumer demand for sustainable practices. Moreover, SABA’s digital compendium provides guests with instant access to hotel information, amenities, and services, reducing the need for physical collateral and enabling hotels to go green.
Despite these concerns, the global hospitality robot market is projected to more than triple by 2030, driven by cost savings, contactless service demands, and increasing consumer acceptance. While some travelers are intrigued by the futuristic experience, others feel unsettled, especially when machines mimic human behavior too closely.
This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use STAAH to assign and control rate visibility by channel , keeping your pricing structure clean and intentional.
Jun 30, 2025 ⢠Hospitality JOIN 34,000+ HOTELIERS Get our Daily Brief in your inbox Consumers are changing the face of hospitality - from online shopping to personalized guest journeys and digitalized guest experiences. weve got you covered.
Consumer uncertainty triggered by trade tensions – compounded by a global rise in costs of living, political tensions and stricter travel advisories – may be weighing slightly on hotel demand at the moment. Much of this is being buoyed by a continuation of consumer prioritisation of travel.” “You just saw a kind of trickle down.
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