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In this guest post, Bonfire CMO Kevin Penney draws on his experience in the world of custom apparel to lay out proven strategies for effective event merchandising. Whatever sort of events you host, maximizing revenue is likely one of your biggest objectives. B2B events spend 43% of their budgets on marketing and promotion.
Wondering how to plan an event? You start with just a vision and a budget, then you turn it into an event full of guests and moving parts. Depending on the type of event, tons of details are going to vary. Here we’ve rounded up those steps, along with plenty of tried and true tips for planning an event. Good luck!
When it comes to organizing a great event, it’s only natural for budget to be top of mind. So where does one draw the line between event needs and event wants ? Let’s take a look at the 10 most expensive event budget items as we make strides towards 2017. Join the movement for a better event. Event technology.
Think about how the meetings & events industry has evolved in just the past ten years. After all, being an events professional requires as much continued education as any other gig out there. Looking for an event planning ppt? We used the content to create an event trends blog post too!) We know we couldn’t have!
Implementation assistance: Close collaboration to ensure a seamless transition when adopting new safety processes or technologies, minimizing disruptions. The post Web Exclusive: ROI of keeping employees safe appeared first on hotelbusiness.com.
Save Time and Close More Group Business with Online Event Booking Business knocking on your door is a cause for celebration. Alternatives to the RFP An alternate to an RFP for small groups is allowing meeting planners to directly book their events directly through your website.
As a leader in revenue management consulting , were always at the forefront of what is happening in the hotel industry and keeping a close eye on how revenue management trends keep evolving. So, in summary, make sure you adapt, and keep a close eye on where your business is coming from! Every area is a revenue opportunity.
Understanding Peak Season Dynamics Peak seasons vary based on location, climate, and cultural events. By analyzing booking patterns, guest behavior, and local events, hotels can anticipate occupancy rates and adjust strategies accordingly. Continuous Monitoring: Use dashboards to monitor rate effectiveness and adjust in real time.
Despite digital self-service trends, calls remain vital touchpoints in high-consideration bookings, and the performance data shows that optimizing this channel can unlock major ROI gains. Microsoft Search Ads drive a 45% call lead conversion rate , with Google Ads close behind at 44%. Organic search performs well too, at 41%.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form Why Hackers Love the Summer Travel Season During summer, IT teams are focused on keeping operations running (..)
Cvent IQ combines powerful AI capabilities with deep industry expertise, proprietary insights and analytics, a smart platform, and intelligent infrastructure to help marketers, event planners, and hospitality professionals move faster and smarter, collaborate better, and deliver more engaging, high-return experiences.
Promote your goods/services or announce upcoming events, sales, and discounts to attract current and potential customers. Print handouts are mostly used for sales and event announcements. If your goal is to increase your brand awareness or announce your upcoming promotion/sale/event, this method is the best one to implement.
These agents not only extract historical patterns but also incorporate on-the-books data, competitive sets, and event calendars to produce accurate and dynamic forecasts. AI-powered platforms help personalize outreach, retarget guests, and maximize advertising return on investment (ROI).
OpenSpace provides algorithm-based pricing for meetings and events, including weddings, incentives and conferences, enabling hotels to dynamically yield all function spaces, including external spaces such as gardens. With these new features and functionalities, we can now offer even more ROI for our hotel clients across North America.”
Optimizing Marketing ROI through Attribution Modeling Hotels often operate in a complex marketing ecosystem, investing across multiple channels—from metasearch engines to paid social media and direct email campaigns. Reduce dependency on high-commission platforms by optimizing high-ROI owned channels. The result?
In this episode, Alexi Khajavi, President of Hospitality, Travel & Wellness at Questex, joins the Suite Spot to give listeners a preview of the upcoming NYU IHIF 2025 event taking place in New York City on June 1-June 3, 2025. ’cause we’re gonna turn our attention to the NYU IHIF event.
Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. The transaction is subject to customary closing conditions. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
Real estate email marketing ideas are effective for maximizing your ROI. After all, Fit Small Business reports that email marketing ROI for real estate businesses is $36 per $1 spent going into 2024. Format the news with short blurbs on the latest goings-on in your community, including events like carnivals, festivals, and fairs.
Thatâs a compelling ROI argument for sustainability-focused investments, especially when margins are tight. Despite digital self-service trends, calls remain vital touchpoints in high-consideration bookings, and the performance data shows that optimizing this channel can unlock major ROI gains.
The transaction is subject to customary closing conditions. Supporting the flywheel are two new layers: Accelerate is a growing suite of tools designed to increase check size, repeat visits, and campaign ROI. Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
Skip to main content Subscribe Subscribe Restaurants Hotels RTN Research & Reports Events CX Point of Sale More Operations Data & Analytics News Briefs The Point Webinars HT Advisory Boards Advertise Contact Us Call for Speakers form News Briefs Most recent 6/9/2025 PAR Introduces Guest Engagement Cloud PAR Technology Corp.
With 68% of marketers claiming it gets them better ROI than Google Ads , utilizing video content marketing is a great way to attract prospects while keeping your current clients engaged. Don’t forget to include a call-to-action to seal the deal and get a decent ROI even with a tiny budget.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
In the pre-COVID era, this summit would be happening in a hotel where participants, speakers, and panelists would have flown into a city and stayed at a city hotel for the 2-day long event helping the hotel with new guests to serve and provide an unparalleled experience. How do you convince guests to come back with Social Media?
Despite digital self-service trends, calls remain vital touchpoints in high-consideration bookings, and the performance data shows that optimizing this channel can unlock major ROI gains. Microsoft Search Ads drive a 45% call lead conversion rate , with Google Ads close behind at 44%. Organic search performs well too, at 41%.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI.
Establishing Authority and Expertise A hotel blog provides an opportunity to showcase your expertise and knowledge about your destination, local attractions, events, and travel tips. Measuring ROI While blogging can contribute to overall marketing goals, measuring its direct impact on revenue or bookings can be challenging.
Gain authority through backlinks by doing PR-worthy events. If you sponsored a local sports team or hosted a charity event, local journalists may write a story about it. Local Schema Markup Despite holding events in your community, Google still needs help understanding your website. Contact Mediaboom to learn more.
Newsletter Emails : Those that keep your subscribers informed about updates, events, success stories, and industry news. Similarly, you can keep close track of things like appointment bookings and consultation requests to evaluate how you’re driving meaningful interactions.
Let’s face it, chasing weak leads that don’t close can be exhausting. By building relationships with prospective clients, you can ensure your sales pipeline is full of direct leads that are more likely to close, close at a higher value, and become repeat customers. That’s where relationship marketing comes in.
Conversion Metrics: Is your website driving bookings, leads, quotes, and/or other success events? Few competitors in the area Inexpensive drive or fly market Press coverage Loyalty program creation Local partnerships Area events Threats What threats exist that might compromise your bottom line?
Here are some of the major benefits of real estate email marketing: Cost-Effective : Real estate email marketing provides an excellent ROI with a significantly lower cost compared to traditional marketing methods. According to ActivePipe, email marketing boasts an impressive ROI , generating $42 for every $1 spent.
This could include anything from hospitality tech and meeting space to catering services and event planning. Susan says, “when it comes to challenges, I think that B2B marketing for hospitality is very similar to the challenges in B2B marketing anywhere, and they tend to center around the attribution and ROI mindset.
Once you have a complete overview, allocate funds to different departments based on strategic priorities and expected ROI. Food and beverage revenue : Calculate expected earnings based on average spend per guest, expected footfall, and any seasonal promotions or events. Include timelines and expected ROI for each project.
These commonalities could be demographics or life events. Say a group of potential customers got close to making a purchase at your sporting goods e-commerce store. Marketers who use a variety of audience lists through the Meta platform and first-party email lists find they get a better ROI on their retargeting efforts.
And when you receive a new booking from an OTA, it will show up in your Channel Manager (and PMS /CRS), and that room’s availability will be closed automatically across all distribution channels. When content is accurate and updated, properties enjoy better positioning in search results, leading to higher ROI. What’s a closeout?
During this audit, an SEO specialist closely examines several key aspects of your website. How can we track local SEO ROI? Content that taps into current events or seasonal topics can capture attention and drive traffic. Can SEO generate real ROI for businesses? Timeliness : Address timely issues or emerging trends.
Event Marketing and Livestreams: Luxury thrives on exclusivity, and livestreaming offers a unique way to cultivate that feeling. Host exclusive online events or product launches via livestreams, creating a sense of VIP access for your audience and generating excitement around your luxury brand. Let Mediaboom guide you.
Here are four creative ways to boost revenue while cutting costs: Leveraging Event Spaces Your unused conference rooms or banquet halls can be transformed into revenue drivers. Host corporate events, weddings, or community gatherings. Managing Costs During Low-Demand Seasons Off-season doesn’t have to mean low profits.
This is a waste of money and can damage your campaign’s ROI. Retargeting allows you the opportunity to get close and personal with your users, so don’t waste it! Make sure you have this enabled so you aren’t retargeting customers that you’ve already retargeted before. Get personal with your messaging.
But to my surprise, Arjun said he was living his dream as his hotel’s ROI is always high! They adjust room rates based on things like demand (how many people want to stay), the time of year, and even how close it is to your check-in date. I thought he was joking at first but then he spilled the beans. Hotels use dynamic pricing too.
Isn’t it amazing to think that SEO can skyrocket your return on investment (ROI) by up to 1,389% for real estate businesses ? Talk about local market trends, news, and events in your content. Show up at community events and sponsor local organizations to increase your local visibility.
Instead, you can reduce the percentage you allocate to non-producing channels and reallocate resources to those channels that drive the high ROI. You can use some of these spaces for massage centres, exercise and fitness centres, and event hostings, such as weddings, seminars, and workshops.
percent of users searching on Google will go to the second page of results , says Ahrefs, so your construction website must rank as close to the top as possible. Tech resource Tech Jury reports that the average ROI of paid advertisements is 200 percent. SEO Search engine optimization is the cornerstone of any marketing campaign.
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