eZee Absolute

MAY 13, 2024

For example: A hotel’s booking pace report for the upcoming month falls short of the occupancy target. The revenue manager can launch targeted marketing campaigns or adjust pricing strategies for specific room types or dates to fill the gap.

Revenue Management 52

Revenue Management Revenue Management Forecasting 52

gcommerce

FEBRUARY 13, 2023

5 Must-Have Hotel Marketing Channels Last week, in “ Hotel Marketing in a Down Economy, ” GCommerce’s Founder, Scott van Hartesvelt , shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side.

Digital Marketing 52

Digital Marketing Market Marketing Cost Per Click 52

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 59

Operations Management OTA Hotels 59

SiteMinder

JANUARY 8, 2024

Successful hotel management is about being able to adapt and meet challenges within a range of roles and responsibilities. Placing yourself on a scale of personal growth is especially important for a hotel manager. There are always new strategies, traveller preferences, or industry technologies emerging to keep track of.

Operations 52

Operations Management OTA Hotels 52

Cloudbeds

MARCH 20, 2023

One of the key reasons travelers are drawn to smaller, independent lodging properties is they provide personalized, intimate experiences. This quality sets apart boutique hotels, inns, hostels, and B&Bs from large hotels and big-brand competitors. And it all starts with hotel market segmentation.

Hotel Marketing 52

Hotel Marketing Market Marketing Average Daily Rate 52

Xotels

APRIL 3, 2024

Guest & Market Segmentation Hotel market segmentation is an important component of effective revenue management, allowing hotels to target diverse consumer groups based on their behaviours and budget levels. Focus on what leisure travellers want to add value to their stay.

Revenue Management 76

Revenue Management Revenue Management Ancillary Revenue 76

Inn Quest

AUGUST 15, 2023

The hospitality industry is experiencing a constant surge in online hotel bookings in today’s fast-paced and interconnected world. A hotel channel manager is a software tool used in the hospitality industry to manage and synchronize online distribution channels. To read a short guide on hotel market segmentation, click here.

Management 52

Management Global Distribution System Overbooking OTA 52