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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

It’s one of the highest-ROI investments a hotel can make. Use pre-written templates or AI for faster response and maintain a friendly, consistent brand tone. This allows you to continue offering strategic B2B partnerships — without risking price leakage into consumer-facing platforms. Use detailed, benefit-driven descriptions.

OTA 82
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Beyond Vanity Metrics: How Hoteliers Can Measure Social Media Impact

BCV

Social media has become a powerful tool for hotels to engage with guests, showcase their brand, and drive bookings. Consumers are also more discerning, looking for authenticity and relevance rather than mass marketing. Example : A beachfront resort creates a branded hashtag for guests to use when sharing their experiences.

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Inside Agoda's DIY tech strategy

Hospitality Today

Tech investment as ROI-positive: Technology is Agoda’s second-highest expense after marketing—viewed as essential to long-term competitiveness and scalability. Local feel, global reach: Agoda adapts pricing, language, and UX to local markets (e.g., Hindi on WhatsApp), focusing on tier II cities and domestic travel. weve got you covered.

ROI 40
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Hotel Mobile Marketing – 12 Fool-Proof Strategies

MediaBoom

Hotel mobile marketing is the strategy of promoting a hotel’s services, offers, and brand directly through mobile devices such as smartphones and tablets. Consumers are now using mobile devices for everything related to travel, from investigating travel destinations to booking hotels. Hotel Mobile Marketing Strategies 1.

Market 53
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Nomadix Launches Energy Management Solution to Reduce Properties’ Operational Expenses and Enhance Sustainability

Hospitality Tech

The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Secor plans to further strengthen Taco Johns "people first" culture.

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TakeUp Launches “Why This Rate” Feature to Deliver Pricing Transparency for Independent Hotels

Hospitality Tech

“Why This Rate” puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.

Hotels 52
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Maximizing Hotel Revenue: Advanced Channel Manager Strategies for 2025

STAAH

With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). If youre only using it to manage availability, you’re missing out on serious ROI. Choosing and Managing Your Channel Mix 8.

Revenue 84