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Expedia CEO Defends B2B Partnerships as ‘Incremental’ to Consumer Businesses

Skift Blog

Skift Take: Expedia's B2B business has penetrated international markets through partnerships that its consumer businesses have been unable to reach. Competitors are watching and are trying a similar tack. Dennis Schaal Read the Complete Story On Skift

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B2B Digital Marketing: Cutting-Edge Strategies for Lead Generation

Social Hospitality

In the ever-evolving landscape of B2B marketing, the pursuit of qualified leads remains a paramount challenge for businesses. Success in the B2B space now hinges on adapting to the changing dynamics of digital marketing. The Changing Landscape of B2B Marketing Historically, traditional marketing methods held sway in the B2B arena.

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WITCE Wednesday – Consumer Price Index [Economic Indicators]

A Sales Guy

Last week we talked about consumer confidence. This week we’re gonna tackle, the consumer price index or the dirty word inflation. The (CPI) consumer price index measures the change in price of consumer goods or a “market basket” of goods over time. I’m having fun with this part of the series.

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WITCE Wednesdays – Consumer Confidence (Economic Indicators)

A Sales Guy

Wednesday I’m going to cover consumer confidence. Consumer confidence is an economic indicator measuring how the general populace feels about the economy and their own person financial situation. There is also the Bloomberg Consumer Comfort Index and the Consumer Confidence Average, but I’m not going to go into those.

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This Is What Has Made B2B Sales More Challenging

Anthony Iannarino

One of the results of globalization, cheap money, the glamorization of entrepreneurship , and low barriers of entry into markets is the increasing number of choices available to businesses and consumers. Greater accountability makes sales challenging, especially in B2B sales. The internet provided the client with information.

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5 OTA Mistakes That Could Be Hurting Your Hotel Revenue (and How to Fix Them)

STAAH

Leaking B2B Rates into B2C Channels One of the most costly but overlooked mistakes is uploading corporate or wholesale (B2B) rates into public OTA channels. How to fix it: Always segregate B2B rates from public-facing rate plans. The result?

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STAAH unveils the top 10 booking channels for Southeast Asian region

STAAH

Reaffirming the value of having a diversified hotel distribution strategy, the list once again features a range of both B2B and household consumer channels from OTAs to hotel websites, wholesalers and global distribution systems.

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