STAAH

JULY 8, 2024

The hospitality industry faces seasonal challenges and fluctuating market conditions, including reduced consumer spending and increased competition. Accommodation providers can navigate these by leveraging online bookings and digital marketing strategies.

Digital Marketing 52

Digital Marketing Accommodation Market Marketing 52

Social Tables

JUNE 1, 2023

To tackle all of their objectives, event professionals rely on a multitude of event marketing ideas to connect with attendees before, during, and after events. In this post, we explore unique, creative, and research-backed marketing strategies that event professionals use to build buzz.

Events 148

Events Market Marketing Consumer 148

eZee Absolute

JANUARY 3, 2025

As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. So, lets roll up our sleeves and dive into the marketing techniques that will make your hotel the talk of the town in 2025. Ready to keep up?

Marketing 52

Marketing Market Marketing Strategy Email Marketing 52

SiteMinder

OCTOBER 22, 2024

Corporate Living Accommodation (CLA) offers tailored living solutions for professionals, government workers, and project staff across two prime Melbourne locations: Abbotsford and Hawthorn. However, SiteMinder’s suite of tools has transformed how CLA handles reservations, channel management, and pricing strategies. “We

Accommodation 52

Accommodation Operations Revenue Management Revenue 52

Little Hotelier

MAY 31, 2023

Digital marketing is great for small hotels, as it is more accessible and affordable than traditional marketing like broadcast and print media. A hotel internet marketing strategy can span a number of marketing channels, including search engine optimisation (SEO), paid ads, email marketing and social media.

Digital Marketing 98

Digital Marketing Market Marketing Marketing Strategy 98

Social Hospitality

JANUARY 3, 2023

It’s no surprise 97% of 1,500 businesses from different industries said content marketing is part of their marketing strategy. Polls are less time-consuming than something like a webinar. Consider the following when developing a content marketing strategy: Who is the target audience? How is success measured?

Marketing 162

Marketing Market Branding Business 162

STAAH

NOVEMBER 15, 2022

Align your accommodation to meet the needs of everyone in the family – accessibility for seniors, creche or bunk beds for kids, etc. Rapidly changing consumer mindset has forced hoteliers to adopt technology that makes the guest experience seamless and convenient. Offers for the whole family. Adopting technology.

Hospitality 98

Hospitality OTA Travel Cancellation 98

STAAH

NOVEMBER 1, 2022

Based on travel-related searches on the tech giant’s flagship search engine, the insights provided by Google are valuable to inform marketing strategies , particularly at a point in time where travel demand has been unpredictable due to the pandemic and all past data models on travel trends being questioned in the new post-pandemic setting.

Travel 98

Travel Marketing Strategy Marketing Market 98

MediaBoom

AUGUST 1, 2024

In 2024, this tech remains the marketing standard: Building a Strong Online Presence There’s a term for how much time we spend on the internet these days. Unsurprisingly, 97 percent of today’s consumers report learning about local businesses online. Think vacation packages, bundled accommodations, and travel experiences.

Tourism 95

Tourism Market Marketing Hospitality 95

Social Tables

SEPTEMBER 14, 2021

This stage plays a key role in event planning, forecasting, marketing strategy , and audience growth. In fact, 75% of consumers are open to receiving text updates from brands and events they opted-in for. Prepare for and market event registration. FOMO , or the fear of missing out, is a powerful consumer motivator.

Events 176

Events Marketing Market B2B 176

MediaBoom

AUGUST 23, 2024

To capture the attention of discerning travelers , resorts must deliver exceptional experiences and employ sophisticated marketing strategies. Resort marketing is the art and science of positioning a resort as the ideal destination for leisure or business travelers.

Resorts 87

Resorts Market Marketing Marketing Strategy 87

eZee Absolute

SEPTEMBER 30, 2022

It connects a wide spectrum of accommodations; from apartments, vacation homes, and family-run B&Bs to 5-star luxury resorts, tree houses, and even igloos. Its website and mobile apps are available in 43 languages which helps accommodation providers to generate a worldwide network and enhance exposure. Tripadvisor. MakeMyTrip.

OTA 85

OTA Hotels Accommodation Consumer 85

MediaBoom

JULY 5, 2023

If your current hotel marketing initiatives are falling short, you’re likely frustrated after investing significant time and effort with little to show for it. Achieving optimal results requires a tactical blend of solid marketing fundamentals with fresh, innovative ideas designed to draw in travelers.

Hotel Marketing 83

Hotel Marketing Marketing Market Marketing Strategy 83

Social Tables

MARCH 14, 2024

Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital marketing for events is more critical than ever.

Digital Marketing 78

Digital Marketing Events Marketing Market 78

MediaBoom

APRIL 23, 2024

In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. Learn how to craft a compelling copy to attract and persuade luxury consumers to spend more time (and money) on your website. Influencer Marketing People trust people.

Branding 88

Branding Consumer ROI Digital Marketing 88

Hotel Speak

JANUARY 11, 2024

It is imperative to remain informed about business studies and trends, as well as the dynamic nature of the hospitality industry and consumer behaviour. Culinary Diversity You should consider hiring culinary experts to revise your menu to accommodate various dietary restrictions and incorporate a variety of cuisines.

Consumer 52

Consumer Market Research Accommodation Online Marketing 52

Social Tables

APRIL 16, 2019

It does a great job serving as a sort-of “Event Marketing 101” by making the case for event marketing and laying out the keys to success across channels and down the funnel — from leveraging social networks to smart strategies for lead nurture and scoring.

Events 120

Events Market Marketing Management 120

MediaBoom

MARCH 14, 2024

In today’s swift digital landscape, hotels must adopt innovative online strategies to stand out. With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable.

Digital Marketing 68

Digital Marketing Services Market Marketing 68

MediaBoom

MARCH 27, 2023

Luxury hotel marketing is a specific type of marketing that is developed to attract a distinct group of consumers. These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings.

Hotel Marketing 52

Hotel Marketing Market Marketing Consumer 52

eZee Absolute

MARCH 19, 2024

Traditionally, hotels primarily focused on accommodating guests for overnight or extended stays, considering them the most common and profitable booking options. However, with changing consumer behaviour and preferences, a notable trend has emerged in the hospitality industry: the rise of micro-stay in hotels.

Revenue 52

Revenue Consumer Accommodation Marketing 52

Little Hotelier

OCTOBER 23, 2023

Globally, 70% say ‘social media has an influence on how I discover accommodation.’ How to develop a hotel social media marketing strategy The first step to creating a hotel social media marketing strategy is to define your goals. Twitter, for instance, may not be the best fit for a quaint accommodation business.

Market 105

Market Marketing Hotels Travel 105

Q4Launch

FEBRUARY 3, 2022

However, the others are important to consider when planning a marketing strategy to acquire and retain guests. Occupancy Occupancy is the period in which the guest is staying in their accommodation. Below is a complete list, from start to finish. Bolded ones are the most typical.

Marketing Strategy 52

Marketing Strategy Upsell Occupancy Hotels 52

SiteMinder

APRIL 17, 2024

The Getaroom Extranet is a dedicated online platform designed specifically for accommodation providers to manage their property listings on the Getaroom distribution channel. Insights and analytics : Getaroom offers valuable data on your hotel’s performance, aiding in informed decision-making for pricing and marketing strategies.

Hotels 52

Hotels Consumer Management Accommodation 52

MediaBoom

SEPTEMBER 21, 2023

Insurance marketing involves identifying and targeting potential clients while using selling strategies to show them why your insurance company is the right choice. There are many strategies for insurance marketing that you need to know for it to be effective. 11 Effective Insurance Marketing Strategies 1.

Market 77

Market Marketing Marketing Strategy Business 77

MediaBoom

AUGUST 5, 2024

It involves crafting compelling messages and visuals across various digital platforms to create awareness, interest, and desire for a hotel’s accommodations and experiences. Consider marketing toward the niche of travelers looking for easy entertainment while on business trips in addition to your other hotel advertising.

Display Ads 52

Display Ads Consumer Digital Marketing Hotels 52

MediaBoom

AUGUST 6, 2024

By developing detailed guest personas, you can better understand your target market and make informed decisions about your hotel’s branding and marketing strategies. Successful hotels recognize that their customers are individuals seeking experiences, not merely accommodations.

Branding 92

Branding Hotels Services Marketing 92

SiteMinder

OCTOBER 11, 2022

Around 65% of people watch videos when planning a trip and choosing a destination, with a further 54% opt for videos when searching for accommodation. Video marketing should be an integral part of any hotel’s marketing plan and is largely becoming the most important aspect of content marketing. SEO and rankings.

Market 52

Market Marketing Consumer Hotels 52

MediaBoom

MARCH 9, 2023

While the tourism umbrella encompasses a wide range of consumers, there exists at the top a robust luxury travel demographic. In order to properly separate yourself from your competitors, you need an effective marketing strategy. To succeed, your marketing strategy should be thorough and diversified.

Marketing 52

Marketing Market Travel Marketing Strategy 52

Cloudbeds

MAY 8, 2023

Why Instagram is an important part of a hotel marketing strategy While running an Instagram account can seem like just another thing to add to your already jam-packed list, it’s a crucial digital marketing channel to help drive awareness and bookings. Improve visual appeal. Add a bio to inform your audience who you are.

Branding 119

Branding Hotels Travel Shopping 119

Boutique Hotel News

NOVEMBER 15, 2022

Hotels and accommodation providers are faced with the challenge of appealing to and attracting customers whose demands and behaviours have shifted significantly over the last few years. Remaining relevant to guests is key, and those that don’t are at risk of losing market share. Are you present on these channels? . •

Market Share 52

Market Share Market Marketing Consumer 52

MediaBoom

FEBRUARY 26, 2024

Key Takeaways: Explore how carefully selected words can evoke emotions, create desire, and shape perceptions of luxury products and experiences Discover the importance of crafting a brand narrative rooted in rarity, prestige, and status to entice discerning consumers. Their marketing strategy is elegant and exclusive.

Branding 88

Branding Marketing Market Digital Marketing 88

MediaBoom

MARCH 15, 2024

An Hotel SEO Strategy encompasses a tailored approach to search engine optimization specifically designed to enhance the online visibility and ranking of hotels and accommodation providers in search engine results pages (SERPs). Adapt SEO strategy to capture national search traffic effectively.

Hotels 93

Hotels Accommodation Business Target Marketing 93

Amadeus Hospitality

JUNE 20, 2023

New Amadeus research shows today’s consumers have high expectations and want more personalized, flexible, and sustainable journeys. They want promotions and offers tailored for them, a wide range of accommodation options to choose from, and technology to enhance and remove friction from their trips.

Hospitality 52

Hospitality Travel Occupancy Revenue 52

SiteMinder

SEPTEMBER 14, 2022

Content marketing may seem like a buzzword, but in fact it should be a crucial part of every hotel’s marketing strategy. This blog will tell you everything you need to know about mastering content marketing at your hotel. What content marketing isn’t, is excessive promotional messaging.

Market 59

Market Marketing Hotels Travel 59

eZee Absolute

FEBRUARY 15, 2024

Let’s dive into the nitty-gritty of metasearch marketing and explore strategies to make your hotel stand out in this digital matchmaking game. These platforms act like a virtual compass, helping guests find you through the many accommodation options available online.

Market 52

Market Marketing Email Marketing Marketing Strategy 52

MediaBoom

DECEMBER 12, 2023

Mediaboom’s efforts extended to enhancing organic search rankings through carefully crafted SEO and content marketing strategies, including insightful interviews with locals and visitors. By optimizing your brand identity and strategy, you are designing a brand that best attracts your intended target audience.

Digital Marketing 78

Digital Marketing Hotels Consumer Business 78

eZee Absolute

MAY 9, 2023

Strong Online Presence As digital natives, the younger generation heavily relies on the internet to research and book their travel accommodations. Storytelling As a marketer, no one would disagree that storytelling is one of the most powerful marketing techniques as well as an emotional way to connect with your audience.

Travel 52

Travel Hospitality Marketing Strategy Consumer 52