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The aim is to generate a hotel return on investment (or hotel ROI); money that you can either reinvest in the business or extract as profit. A hotel investment that delivers the goods Little Hotelier’s all-in-one booking and hotel management software can deliver an incredible ROI for your small, independent hotel: up to 63x!
A strong hotel brand is the cornerstone of enduring success. In fact, a strong brand can increase revenue by up to 23%. Investing in hotel branding is a strategic decision that can yield substantial returns. A strong hotel brand builds trust, loyalty, and a lasting impression, ultimately driving revenue and market share.
SETTING THE SCENE Nestled in the heart of downtown Boise, Idaho, the Grove Hotel Boise is a premier full-service hotel offering luxury accommodations, eclectic dining, and direct access to the Idaho Central Arena and Boise Centre. Beyond the immediate revenue impact, the campaign also laid the groundwork for long-term guest loyalty.
In 2024, as it remains crucial to captivate the attention of the 67% of consumers , mastering the craft of copywriting for luxury brands emerges as an art form. In fact, copywriting can increase brand awareness while also highlighting your brand voice and image, resulting in brand loyalty. Words have power. Name sells.
The aim of hospitality marketing is to attract guests, boost bookings and build brand visibility. The best will deliver incredible ROI, by securing you more bookings than ever before. Increase brand presence Putting your name up in lights online is easier said than done.
80 DAYS Stand 1318 80 DAYS is an award-winning, full service creative and digital marketing agency that specialises in hospitality, working with some of the world’s most respected hotel and travel brands. Little Hotelier Stand 2270 Little Hotelier is an all-in-one booking system designed specifically for small accommodations.
These insights can help you achieve higher levels of productivity, improve your marketing ROI, and help you turn more highly qualified leads into guests. Chatbots can boost your brand value , too, by giving potential customers an immediate touch point when they land on your website. VR is no longer a gimmick.
In order to continue to attract guests, you need a strong brand to stand out. A clever hotel branding strategy is particularly important online, where almost all travellers now find and book their next stay. What parts of your accommodation are important for differentiation? Why is brand differentiation important?
Targeted social campaigns : Hotels partner with influencers and run highly targeted ads to reach specific travel segments, increasing brand awareness and conversions. Offer exclusive discount codes or booking links that they can share with their audience to track ROI and drive direct bookings.
Reach new customers, increase footfall, and boost brand awareness. There are countless ways in which offering gift cards expands your customer base, increases footfall, and grows your brand. In both instances, you’re reaching a brand new audience. Digital and physical options to accommodate everyone. Feeling inspired?
Setting measurable objectives, such as higher guest satisfaction scores or improved ROI from marketing campaigns, will guide your decision-making process and help you evaluate success later. Step 5: Assess scalability and cost If your hotel has multiple properties or plans to expand, it is essential to choose a CDP that grows with your brand.
It provides 24/7, multilingual support across major communication channels like WhatsApp , website chat, and social mediaalways aligned with the hotels tone of voice and brand positioning. From frictionless communication to relevant offers and faster bookings, AI sets brands apart and fosters stronger guest loyalty.
The Nomadix solution is one of the lowest cost-of-ownership offerings on the market, while also achieving a quick return on investment (ROI). Energy management systems (EMS) are high-impact investments that deliver proven value and a measurable ROI. Secor plans to further strengthen Taco Johns "people first" culture.
His strategic leadership helped position the brand for long-term, sustainable growth. Earlier in his career, Cunningham held senior leadership roles at Dunkinâ and Inspire Brands , where he was instrumental in expanding the Dunkinâ and Baskin-Robbins footprint across the U.S. and Canada.
Together, the combined organization will serve more than 800 restaurant brands in 150,000+ locations and 100+ countries, representing 90% of the top 50 restaurant chains in the U.S. With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead.
With AI-driven tools and deep cross-product integration, PAR Engagement gives restaurant brands the control, intelligence, and speed they need to stay ahead. Digital engagement isnt new; most brands have done the basics, but today were entering a more competitive and more challenging time than ever. and Canada.
Hospitality and tourism marketing is the strategic process of creating demand and building a strong brand for products and services within the travel industry. The average ROI on PPC in 2024 is 200 percent ! Elevate Your Luxury Brand Today Schedule Your Free Consultation Seeking to elevate your luxury business?
With more than 25 years of experience leading high-performing teams and driving strategic initiatives, Secor will play a key role in accelerating the brands growth, enhancing franchisee success, and continuing to streamline system-wide operations. Secor plans to further strengthen Taco Johns "people first" culture.
Ultimately, travel promotion helps build brand awareness and fosters customer connections essential for sustained growth. 91% of consumers would like to watch more engaging video content from the brands they follow. The beauty of video marketing is that it is well-suited for travel companies and brands.
Travel marketing targets potential tourists by promoting unique destinations, accommodations, and services through digital channels. Effective SEO Strategies for Travel Brands Keyword Optimization : Start with comprehensive keyword research focused on the travel industry. Contact Mediaboom now! Let Mediaboom guide you.
It involves crafting a compelling brand narrative, understanding guest preferences, and delivering targeted messages across multiple channels. The ultimate goal is to create a strong brand identity, generate demand, and maximize occupancy rates. Core Values, Mission, and Vision: These are the foundational pillars of your brand.
Wyndham Hotels & Resorts has revealed the continued expansion of its ECHO Suites Extended Stay by Wyndham brand, which in just one year, now has more than 200 hotels in its development pipeline. Late last year, the brand broke ground on its first three hotels and nearly two dozen more ground breaks are expected for this year.
To be very precise, it has shaped the way guests book their accommodations at hotels. Do appropriate research to find the right OTA mix with the best ROI. So, take time to make the most of this process and achieve the maximum number of online bookings via OTAs for increased ROI.
Motorised height adjustment To accommodate all possibilities and room types â including sloping environments or areas with rising seating, such as cinema rooms or conference centres â the Philips 135HDL6015IA features a motorised trolley enabling smooth and safe electric lifting, also supporting its portability. We took this on board.
âWhy This Rateâ puts an end to that and allows independent hoteliers to compete with larger hotel brands. HCN offers similar opportunities via its programmatic ad platform for brands wishing to connect with affluent traveling consumers who spend up to 3.5 waking hours in the hotel room. waking hours in the hotel room.
As we march into 2025, you as a hotelier and accommodation owner have a unique opportunity to refresh your marketing strategies and win over a new generation of travelers. In fact, a 2023 report by HubSpot found that 54% of consumers want to see more video content from brands. Because people still check their emails.
Lybra Assistant is ideal for all properties with more than 20 rooms, from independent hotels and branded groups, and those offering both leisure and business segments. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. 6/16/2025 Chris Turner Promoted to CEO of Yum!
Thatâs a compelling ROI argument for sustainability-focused investments, especially when margins are tight. WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring.
âThe name âHotel Internet Servicesâ has been a successful brand, but no longer captures who weâve become or where weâre going,â said Gary Patrick, CEO of Touchstone1. Brands Yum! Brands, Inc. By adopting Lybra Assistant, hotels can save up to 1,000 hours of manual work per year. Turner has served as Yum!
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
With over 3x ROI and more than USD$730.000 generated in sales, Asksuite’s AI Reservation Agent has significantly reduced repetitive tasks in the hotel chain’s reservations center, enhancing operational efficiency. Since January 2021, this solution has generated more than USD$730,000 in sales, achieving over 3x ROI.
Agreeing to a date and booking a venue without further research could cause complications that harm event success, accommodation availability, and the attendee experience. If so, restaurant reservations, transportation, and other local accommodations may become more difficult to book as the event approaches.
Creating Loyalty Programs to Retain Customers Loyalty programs transform occasional guests into devoted brand advocates by rewarding them for choosing your hotel. Engaging with readers in the comments or offering exclusive content to email subscribers further strengthens their connection to your brand. Let Mediaboom guide you.
AI-Driven Content Creation: Automatically generate compelling, on-brand content for emails, speaker bios, and event pages to streamline and scale event marketing efforts. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
Chico was acquired from an individual owner-operator and is an independent resort, completely unencumbered by brand and management agreements. The resort offers a variety of accommodation options ranging from the historic lodge to cabins and chalets to glamping opportunities overlooking Paradise Valley, as well as three dining outlets.
WorldVue Compass is the latest feature of WorldVueâs Entertainment HUBâ¢, the industry-leading in-room entertainment solution that delivers a fully branded, customizable experience â without the need for rewiring. Operators can create visually appealing reports and guest correspondence that perfectly aligns with the brand.
AI will make planning & attending events even better – AI promises benefits for the industry such as higher ROI via less serendipity and sophisticated algorithms that match event objectives with ideal venues. Leverage your brand personality!)
At the same time, online reviews and ratings have become more influential in shaping travellers’ decisions and expectations, as they seek to hear from other guests about their experiences with a hotel’s service, brand, product, or value. Many guests actively seek eco-friendly accommodations that align with their values.
Independents, for the most part, can exclusively rely on distribution channels to build up their brand, as unlike hotel chains, most independent properties do not have a large marketing budget to build up their brand in the general public’s eye.
It includes marketing that uses digital technologies to promote your brand and connect with audience members. brand or product videos) Digital advertisements/Pay-per-Click ads (e.g., Do you want to drive revenue, increase brand awareness, boost event attendance, or accelerate audience engagement? Return on investment (ROI).
With over 80% of leisure travelers globally booking accommodations online in 2024, as per Statista, the shift towards online travel booking is unmistakable. Marketing strategies in the hotel sector are designed to enhance brand visibility and broaden reach. Let Mediaboom guide you. Schedule Your Free Consultation 3.
These consumers are seeking exceptional and unique experiences, spacious and well-appointed accommodations, outstanding customer service and the highest quality of everything from food to furnishings. You must carefully choose your messaging and images to appeal to the luxury brand audience, showing them what makes your resort unique.
In early 2024, Quest Apartment Hotels, a leading provider of serviced apartments in Australasia and the United Kingdom, announced an extended partnership with Amadeus to enhance the brand’s online presence, better connect with audiences across the region, and increase revenue.
It involves crafting compelling messages and visuals across various digital platforms to create awareness, interest, and desire for a hotel’s accommodations and experiences. Establish & Maintain Brand Consistency Your brand is everything consumers associate with your hotel. Brand consistency inspires customer loyalty.
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