Social Hospitality

SEPTEMBER 20, 2023

Marketing is an intricate dance between businesses and consumers, where success often hinges on understanding and influencing human behavior. Understanding Consumer Behavior The cornerstone of effective marketing lies in comprehending consumer behavior. Storytelling Humans are naturally drawn to stories.

Market 278

Market Marketing Consumer Market Research 278

Hotel Management

MARCH 4, 2024

This unwelcoming experience from customers did not stop me from working hard and proving myself. This first-hand experience has encouraged me to be openminded and have dedication to welcoming all customers. This also benefits us in understanding the market better, retaining customer loyalty and maintaining a good brand image.

Branding 130

Branding Hotels Business Market 130

Social Hospitality

MARCH 6, 2023

Getting your small business off the ground involves a lot of effort and adaptability to keep up with ever-evolving and dynamic markets. But with limited resources compared to larger businesses, this is not an altogether easy task. This will help you to accurately angle your marketing to appeal to your ideal customer base.

Small Business 173

Small Business Business Market Marketing 173

Anthony Cole Training

JULY 29, 2020

While some businesses have hit rock bottom, some are thriving and hiring at scale. Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. Let’s understand how things have changed.

Hiring 202

Hiring Digital Marketing Retail Scale 202

Social Hospitality

MAY 12, 2023

Online visibility is an integral aspect of modern business in today’s digital era. With customers searching for products and services on the internet, it’s vital to maximize your online presence. Maximizing online visibility is crucial for your business, but it also comes with challenges.

Business 162

Business Hiring Marketing Strategy Market 162

Hotel Management

FEBRUARY 13, 2024

For dynamic, data-empowered procurement teams, success lies in using Business Intelligence (BI) tools to leverage a rich pool of consolidated information, enabling them to identify patterns, predict future trends, optimise operations and make smarter spending decisions without compromising the guest experience.

Business 130

Business Hospitality Forecasting Operations 130

Textedly

JULY 25, 2023

So, you’re ready to start texting your customers. By understanding the ins and outs of business texting, you can provide top-notch customer service while avoiding awkward missteps. How do you ensure your professional text messages strike the right balance between being polished and engaging?

Services 96

Services Business Market Marketing 96

Social Hospitality

JULY 5, 2023

Your marketing team has a solid understanding of effective campaigns. One of the most effective strategies your business can adopt is to encourage greater interdepartmental collaborations. Gaining More Nuanced Insights Any marketing professional understands just how vital data is.

Market 130

Market Marketing Consumer Market Research 130

Demand Calendar

SEPTEMBER 27, 2023

Let's start with the purpose of a business. According to Peter Drucker, the purpose of business is to create a customer. You have to provide value for customers that they are willing to pay so much that you become successful and profitable. The profit is a test of the business' validity.

Business 64

Business Travel General Manager Hotels 64

Social Hospitality

JUNE 1, 2023

Online visibility is an integral aspect of modern business in today’s digital era. With customers searching for products and services on the internet, it’s vital to maximize your online presence. Maximizing online visibility is crucial for your business, but it also comes with challenges.

Business 147

Business Hiring Marketing Strategy Market 147

Hotel News Resource

APRIL 11, 2024

By delving into review analytics, businesses can gain a deeper understanding of customer sentiment and behavior, enabling them to make informed decisions that directly impact the overall customer experience.

Tourism 45

Tourism Hospitality Revenue Business 45

Revinate

AUGUST 9, 2023

At the risk of stating the obvious, hoteliers are in business to make money. But the foundation of the business is offering your guests a positive experience in exchange. A significant portion of your efforts to bring in more revenue hinge on understanding what your guests are looking for and finding the most efficient way [.]

Revenue 98

Revenue Hotels Business Hospitality 98

Social Hospitality

FEBRUARY 26, 2024

From socializing in virtual worlds to conducting business meetings and shopping experiences, the Metaverse offers a ton of possibilities limited only by imagination. For example, customers can now try on clothing virtually before making a purchase or experience a destination through immersive travel simulations.

Digital Marketing 130

Digital Marketing Market Marketing Consumer 130

Hotel Management

OCTOBER 31, 2023

Elevating the User Experience In its unwavering commitment to customer-centric innovation, FutureLog has dedicated much of 2023 to enhancing the user experience (UX) across its web and native mobile apps, creating procure-to-pay interactions that are not only seamless but increasingly user-friendly and intuitive.

Hospitality 147

Hospitality Real Estate Management Operations 147

Social Hospitality

JUNE 1, 2023

Online visibility is an integral aspect of modern business in today’s digital era. With customers searching for products and services on the internet, it’s vital to maximize your online presence. Maximizing online visibility is crucial for your business, but it also comes with challenges.

Business 130

Business Hiring Marketing Strategy Market 130

Hospitality Tech

APRIL 18, 2023

As properties navigate a busy live event season, technology can help brands understand the forces that are driving successful bookings, unlock clues to customers’ preferences, identify ways to improve their offerings and stand out among the competiti

Events 97

Events Branding Business Hotels 97

Social Hospitality

APRIL 4, 2023

By the end, you’ll have a clear understanding of what to do if your brand ever finds itself in the midst of a social media crisis. And finally, doing everything possible to minimize the damage and restore trust with customers. It can create the impression you don’t care about your customers.

Management 173

Management Branding Business Small Business 173

gcommerce

AUGUST 28, 2023

What Are The Differences Between Google Universal Analytics and GA4 In the realm of digital analytics, Google Analytics (GA) has long been a cornerstone for businesses to gain valuable insights into their online presence. Google UA vs GA4 Report Structure and Analysis The reporting interface in GA4 differs significantly from UA.

Events 90

Events Business Marketing Strategy Market 90

Hotel Management

MARCH 7, 2024

Here, Quest Watergardens Business Owner, Gazal Kamali, shares her perspective on building a more inclusive industry. As a 36-year-old woman from Afghanistan, who is incredibly passionate about business ownership, inclusivity means being seen for who I am. It means the chance to leave a lasting, positive impact on the world.

Hiring 130

Hiring Business Accommodation Management 130

Catala Consulting

FEBRUARY 19, 2024

In an era where consumer expectations are at an all-time high, the traditional one-size-fits-all approach to customer interaction no longer suffices. This is particularly true in the dynamic field of revenue management, where personalization can make or break the customer experience.

Revenue Management 52

Revenue Management Revenue Management Business 52

Social Hospitality

MARCH 27, 2023

Amazon advertising campaigns are a powerful tool for businesses to promote their products. They allow brands to reach potential customers on the world’s largest online marketplace. Optimization can improve your return on investment (ROI) and drive more sales and revenue for your business. Suppose you sell a beauty product.

Cost Per Click 130

Cost Per Click ROI Market Research Target Marketing 130

Hotel Business

JANUARY 23, 2024

I am [looking] at my employees; I understand from their statistics and the data they are producing what they are good at in terms of delivering from customer experience perspective and frankly, what they’re not good at. “I The luxury segment of our business is what took us to the place we are today.

Travel 107

Travel Resorts Services Branding 107

MediaBoom

FEBRUARY 26, 2024

If you’re looking to build a luxury brand, understanding this market’s dynamic growth and potential is essential. Ensuring every customer interaction reinforces the brand’s premium status is key to successful luxury brand positioning and experience. There has never been a better time to build a luxury brand than this.

Branding 97

Branding Digital Marketing Market Marketing 97

Hotelogix

NOVEMBER 9, 2023

Delivering on and exceeding customer expectations therefore is paramount to a hotel’s success in increasing customer loyalty. When you can have a large percentage of repeat or loyal customers, it acts as a firm revenue foundation. Building customer loyalty is directly related to exceeding customer expectations.

Hotels 98

Hotels Services Hospitality Business 98

Catala Consulting

APRIL 3, 2024

As businesses increasingly seek partnerships that offer more than just a transactional relationship, hotels must innovate their marketing strategies to meet these evolving expectations. The cornerstone of effective B2B marketing lies in understanding the unique needs and decision-making processes of businesses.

B2B 52

B2B Marketing Strategy Hotel Marketing Branding 52

Little Hotelier

MAY 12, 2024

As a new business, it was vital to attract customers and create business turnover. When we first started the business, we didn’t know which channels to sell through and what to do if overbooking occurs when selling through multiple channels at the same time,” said Licha.

Overbooking 52

Overbooking Cancellation Accommodation Intent 52

Inn Quest

MARCH 2, 2023

Hotel management is a complex and challenging task requiring business acumen and customer service skills. By understanding your customers, you can tailor your services to better meet their needs, which will lead to increased customer satisfaction and loyalty.

Management 89

Management Target Marketing Marketing Strategy Revenue Management 89

Hotel Business

DECEMBER 1, 2023

has committed to incorporating neuroinclusive practices at Marriott-hosted customer events of 250 people or more globally. These practices are initially being previewed at Marriott’s Corporate Partnership Customer Conference, THE EXCHANGE, currently taking place Nov. Marriott International Inc. 28 through Dec.

Events 111

Events Cancellation Accommodation Closing 111

STAAH

APRIL 23, 2024

By combining information from different sources, revenue managers can visualize the entire customer journey, customizing pricing and promotions for different channels and groups. By understanding individual guest preferences and behaviors , hotels can optimize pricing strategies to maximize revenue and enhance the guest experience.

Revenue Management 88

Revenue Management Revenue Ancillary Revenue Management 88

Hotel Business

FEBRUARY 15, 2024

has released the findings of its new research report, Understanding Personalization Efforts in the Hotel and Retail Industries. The study found a strong link between personalization and overall satisfaction, validating earlier research that showed 61% of consumers are willing to spend more with companies if they offer a customized experience.

Consumer 69

Consumer Retail Scale Market Research 69

Cloudbeds

MAY 8, 2024

After reading this article, you will learn how an effective analysis of your property’s booking performance will help you better understand your property’s demand patterns and how to leverage them to maximize revenue and occupancy. And no, it’s not a “Back to the Future” movie scene. What is booking performance?

Cancellation 52

Cancellation Revenue Occupancy Revenue Management 52

Amadeus Hospitality

NOVEMBER 21, 2023

You need detailed data to understand the past, present, and future of market demand to build winning strategies and unlock your hotel’s true potential. With deeper understanding of the points of origin of travelers, you can easily build strategic media and marketing campaigns – even as source market dynamics evolve.

Revenue 52

Revenue Occupancy Market Marketing 52

Amadeus Hospitality

MARCH 12, 2024

The evolution will provide Duetto customers with seamless access to data from Amadeus’ Demand360+ ® and RevenueStrategy360+ ® solutions directly within the Duetto platform, enabling hoteliers to make smarter, data-driven decisions to optimize their business. Director of Global Partnerships & Alliances, Duetto. “We

Casinos 59

Casinos Revenue Revenue Management Business 59

Inn Quest

AUGUST 3, 2023

Satisfied guests are more likely to become repeat customers, leave positive reviews and recommend the property to others. To ensure continuous improvement and success, hospitality businesses must adopt effective methods to measure guest satisfaction. It reveals whether or not customers’ experiences lived up to their expectations.

Hospitality 87

Hospitality Average Length of Stay Services Business 87

Hotelogix

DECEMBER 7, 2023

  Understanding OTAs OTAs refer to Online Travel Agencies, which are online hotel booking websites for travelers and online sales channels for hotels. Boost your online visibility: Your business reaches a wide demographic by listing on OTAs. The advent of Online Travel Agencies (OTAs) has revolutionized the hospitality sector.

OTA 107

OTA Overbooking ROI Hotels 107

Amadeus Hospitality

NOVEMBER 2, 2023

Originally published to Amadeus Insights Amadeus will continue to supply Hilton with data insights from Demand360+®, Agency360+®, and Revenue Strategy360™ November 2, 2023 – For hoteliers today, having a clear picture of performance for the coming months is essential to understand booking trends and stay ahead in a competitive industry.

Business 59

Business Revenue Management Revenue Marketing Strategy 59

Hotel Speak

DECEMBER 12, 2023

To meet the high expectations of today’s discerning luxury buyers and stand out from the crowd, brands must achieve customer service excellence. It’s a great environment for business. It’s a great environment for business. Post-pandemic, the global luxury industry recorded sales of €1.15 But it’s not for every brand.

Services 63

Services Consumer Shopping Branding 63