article thumbnail

Defining service excellence: Setting the highest standards of service in 2024

Hospitality Net

Once upon a time, in a land far, far away, there lived a time when excellent service was the hallmark of a luxury experience – one that was desired by the people and delivered by the best of companies. Today, it is an aspect of the service sector that has come to be expected by customers.

Services 246
article thumbnail

Cornell Research: Successful Service Branding: Lessons for Hospitality Managers

Hospitality Net

1 However, little empirical information exists on how to best manage service brands in general and hospitality brands in particular. We have long understood successful goods branding, but we have not studied how successful services branding differs from that of goods branding.

Services 245
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Has the ‘New’ Service Culture Become the ‘No’ Service Culture?

Hospitality Net

Most hotels in Barrie are what we would call “limited service”, however, some do offer more than others when it comes to amenities. I asked each GM what type of true service training each employee receives. Some offer in-house training, and others offer the brand standard training, but very few of them truly offer service training.

Services 245
article thumbnail

Lodging Interactive Launches Subscription-Based Hotel Website Development and Marketing Services

Hospitality Net

Lodging Interactive, a leading digital marketing agency specializing in the hospitality industry since 2001, is excited to announce the launch of its innovative ’Pay-As-You-Go’ hotel website development and marketing service.

Services 244
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

article thumbnail

Rolf Arndt Named Managing Director of Fairmas Services GmbH

Hospitality Net

Fairmas proudly announces the appointment of Rolf Arndt as the Managing Director of its subsidiary, Fairmas Services GmbH, the Fairmas branch specialised in providing additional services for hotel owners & investors. Notably, Fairmas remains under the leadership of Niels Schroeder, while Rolf Arndt will lead the Fairmas Services GmbH.

Services 264
article thumbnail

Ovolo Hotels and TRESemmé Unveil World’s First Hair Service Menu

Hospitality Net

Ovolo Hotels is thrilled to announce a nationwide partnership with renowned hair care brand Tresemmé, launching the world’s first Hair Service Menu.

Services 246
article thumbnail

The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

Wasteful technology and service spending. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe.