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Heres why a booking engine should be at the heart of your hotels digital strategy: Own the Guest Relationship: Unlike online travel agents (OTAs) , direct bookings give you full access to guest data, ideal for personalization, upselling, and loyalty-building. Analytics & Conversion Tracking: Know whats working and whats not.
With the right technology, these contactless experiences can not only enhance guest satisfaction , making it easier for travelers to get what they need, but also streamline internal workflows, making day-to-day hotel operations effortless for teams. Discovery Guests expect to be able to book a hotel stay without having to pick up the phone.
Hotel management can often feel like youre spinning plates – online travel agents (OTAs) sending bookings, guests booking directly on your site, and your front desk needing real-time updates to avoid the dreaded overbooking. 7) Drive More Revenue with Upsell Tools Why stop at the room? Enter the channel manager.
With offerings tailored for both leisure and business travellers including well-appointed rooms, conference facilities, swimming pools and authentic culinary experiencesSentrim is more than a hotel group. With STAAH channel manager , the team had greater control over revenue from corporate bookings to last-minute leisure travellers.
GDS and Niche OTA Power b. With consumer behaviours evolving, and the lines between tech platforms, marketing, and operations blurring, a modern strategy goes far beyond just listing rooms on online travel agents (OTAs). Pooled Inventory: Smart Inventory Distribution Forget manually allocating rooms to different OTAs.
Practical applications include: Demand optimization In hotel revenue management , pricing strategies rely on many different factors, including room rates, upsell opportunities, market and seasonal trends, and competitor pricing. Decision intelligence unifies the full range of pricing decision-making through both OTAs and direct bookings.
With features like multi-property search, real-time availability updates, and upselling options, hotels can showcase everything they have to offer and capture more revenue per guest. SHRs EBE delivers the full functionality of a powerful booking platform, but in a modern, user-friendly modal design.
Maximize Direct Bookings to Reduce Dependence on OTAs When guests book through Online Travel Agents (OTAs) like Booking.com or Expedia, hotels often have to pay hefty commission fees, sometimes up to 20%. While OTAs help bring in new customers, relying too heavily on them can hurt your bottom line.
With single-solution platforms, hoteliers can embrace simplicity, efficiency, and innovation to meet the demands of modern travelers. Guest-Centric Experiences: The Ultimate Differentiator Todays travelers demand personalized, seamless experiences. Identify upselling opportunities to boost revenue. It grows with your property.
To remain competitive, hotels must adapt to the evolving expectations of tech-savvy travelers, who are increasingly demanding personalized guest experiences. Influencer marketing is shifting toward micro and nano influencers , who speak to smaller but more engaged travel communities, often with better results.
But a lot of hoteliers have gotten stuck in a loop of constantly slashing prices, offering direct channel discounts, OTA promotions, and special rate packages to drive occupancy. For example, targeting people looking for a local getaway during shoulder seasons or offering special deals to business travelers for repeat bookings.
A carefully considered commercial strategy can help a hotel respond to global turbulence, technological advancement, and changes in traveller behaviour. Personalisation: The modern traveller expects to be catered to with custom communications, deals and offerings that reflect their needs and preferences.
Every year during Songkran, Thailand welcomes millions of travelers eager to experience the fun and tradition, filling up streets, temples, and yes, hotel rooms! Thailands beloved festival sees an influx of both international tourists and local travelers. During Songkran, travelers dont just stay longer; they spend more.
With this mission, find the list of more integrations added to the platform recently The list of channels which are now live on the platform: Online Travel Agents TravelPlus App India-based TMC working with Indian corporates. Almosafer Saudi-based OTA with a strong position in GCC. Click here to find out more about TravelPlus.
The data covers key hotel performance indicators such as occupancy, RevPAR, booking lead time, length of stay, international and domestic travel, direct and OTA bookings, as well as upsell performance to forecast trends shaping the hotel industry in 2023. Domestic tourism is still going strong.
The future of AI in hospitality is no longer a distant realityit’s starting now, transforming how hotels communicate with travelers, drive direct bookings, and streamline key functions in daily operations. This surge reflects growing investments in technologies that improve traveler experiences and operational agility.
Despite positive experiences, many travellers are not returning to hotels they’ve enjoyed. Your study highlights a “rebooking paradox” where only 37% of APAC travellers rebook despite 86% expressing high satisfaction. The rise of OTAs and the ease of comparison shopping have significantly impacted guest behaviour.
Direct bookings are reservations guests confirm directly with a property without using an online travel agency (OTA) or 3rd party intermediary. Direct bookings are beneficial because they connect lodging businesses directly with potential customers and increase hotel revenue through money saved from OTA commissions.
Despite that, nearly 45% of independent hotels still operate with partially integrated or disconnected platforms, leading to challenges such as overbooking, inconsistent pricing across channels, and lack of real-time visibility of interactions with travelers. Did you know? Did you know? Are you in the know?
Hotels have worked with third parties such as airlines, travel agents, online travel agents (OTAs) and the Global Distribution System (GDS) for decades. Myth 1: Hoteliers must adhere to rate parity FACT : Firstly, this all depends on the contract in place with your third-party travel sales platforms.
Galileo is a travel distribution platform that utilises a global distribution system (GDS) to allow travel agents to book hotels, flights and other travel services. While Galileo is mainly used for airline bookings, its also used by travel agents to book hotels, car hire and other travel services for their clients.
Revenue Stream #1: Upsells and Add-Ons for Guests Guests are willing to spend more if it enhances their experience. Travel insurance Companies like Generali and Roam , both Track Certified Partners , make it easy to add an insurance option at check-out. Saving guests time is always a value-add.
It acts as a virtual concierge, answering common questions, sharing booking links, promoting special offers, and even upselling services without staff intervention. It can also share booking links, promote special offers, and upsell services all within the same conversation.
Many hoteliers question if it’s worthwhile investing in a direct booking strategy or if they can solely rely on online travel agencies (OTAs) like Airbnb, Booking.com, or Trip.com to fill occupancy. Upsells and add-ons. Travelers crave experiences. Are you wondering whether you need a hotel booking engine? Transparency.
Ideally located in the corporate hub, close to the mall and shopping in Ahmedabad [Gujarat], Ramada by Wyndham – Ahmedabad is a four-star property patronised by business and leisure travellers. Plus, there are no more uncomfortable conversations about rate parity with OTAs or revenue loss to manage due to clunky management.
With 60% of visitors to Online Travel Agencies (OTAs) eventually checking out your website, the opportunity to secure commission-free direct bookings is substantial. Cost Savings: OTAs are marketing powerhouses, but they come at a cost. What Makes an Internet Booking Engine So Precious? How do you do this?
Goodbye bland travel experiences. Modern travellers are redefining what hospitality looks like in 2023 and beyond. Hot off the press, Booking.com revealed what modern travellers are seeking – it’s not just another holiday. A large section of travellers are seeking to get away from the grips of technology and closer to nature.
These days, more consumers are going online to make purchases, and travel is no exception. For travelers, there’s a lot riding on vacations, including money, well-being, and precious leisure time. Travelers, therefore, tend to be extra careful when planning trips, visiting multiple travel sites, and comparing pricing and options.
As the hotel and travel industries attempt to wrestle back control post-COVID-19, it’s important to do everything possible to get back on top. This might include direct booking plug-in apps, such as Triptease, that reduce your reliance on OTAs by giving your booking engine greater functionality. Beonprice – Revenue management.
Your target audience should define which channels you advertise on and which OTAs you partner with. Someone may get inspired by a friend’s social media post, while another begins the journey on an OTA or a search engine. Online Travel Agents OTAs are your billboards to acquire guests. Looking for a Hotel Booking Engine?
If your hotel site takes more than a few seconds to load, chances are guests are hitting the back button and heading elsewhere maybe to an online travel agents (OTAs) or a competitor down the street. STAAHs three-step journey to book seamlessly allows you to upsell extras or highlight your best packages, improving direct revenue.
Consider the average business traveller. Providing upselling opportunities: Once a guest has booked a room, there are additional opportunities to upsell services such as dining or spa packages, thereby increasing overall revenue. In turn, this leads to more positive reviews, an integral part of earning more bookings.
If you are a smart hotelier or any type of accommodation provider, you would not want to miss the chance of converting your website visitors from an OTA (or any other source) and bag the commission-free direct bookings. It plays a key role in the overall success of a hotel’s operations. Result – increased retention and bookings.
Travelers don’t usually begin their journey with a single destination in mind. Over half of all travelers begin their research with several destinations in mind. Travelers use many sources like search engines, travel blogs, social media, and advice from friends and family. It can influence other travelers.
From online travel agencies (OTAs) to direct booking engine , hotels must effectively manage distribution channels to maximize revenue and minimize distribution costs. From spa services to dining experiences and beyond, hoteliers are leveraging dynamic pricing strategies to optimize ancillary revenue streams.
That said, one has to ask: why are so many hotels’ margins still being eroded away by OTAs ? The growth of metasearch OTAs often outperform individual hotels in metasearch positioning and cost-per-click (CPC) performance. Some OTAs still use cached pricing.
In today’s digital-first hospitality environment, OTAs (Online Travel Agencies) play a major role in how guests discover and book stays. Expedia is one of the largest online travel agencies in the world, offering hotel bookings, flights, car rentals, and vacation packages through its platform Expedia.com. What is Expedia?
At a time when hotels are managing multiple booking channels, facing price wars on online travel agents (OTAs) , and dealing with fluctuating demand, the Revenue Manager becomes the nerve centre for strategy. Managing them efficiently across OTAs ensures maximum visibility and results. Why Is the Revenue Manager So Important?
Drive direct bookings Direct bookings mean you don’t have to pay commission fees to an online travel agent, saving you up to 20% on each booking. Of course, you must maintain rate parity (the same rate on your website as on the OTA) but try making booking direct a more attractive method by offering guests value-added services.
Rate parity restricts hotels from offering lower prices on their own website than on OTAs, limiting pricing control for independent and mid-scale properties. Yet with 30% of hotel bookings last-minute, it is quite evident that the travel audience goes for a killer deal.
According to De Ponga, hotel software solutions such as channel managers and revenue management systems (RMSs) have democratised the practice, owing to the rise of online travel agencies (OTAs). “I I can’t imagine our job without a channel manager given all the OTAs out there.
A direct booking is made with the hotel itself, rather than via a third-party such as an online travel agent, meta-search site, a managed travel service, or similar. Most travel shoppers will check multiple sites before making a choice. Learn more about Fuel Travel’s solutions with a custom demo.
With most travellers focused on budget, a discounted price can be the difference between a potential guest choosing you over a competitor. Encourage direct website bookings, sidestep OTA fees, enjoy greater freedom when developing your discount strategy. Loss leader rooms can also become profitable through upselling and cross-selling.
Examples of booking channels include your own website, online travel agents like Booking.com, metasearch sites like Google, traditional travel agencies, global distribution systems (GDS), and more. These booking channels are a ticket to accessing the millions of travellers around the world who could potentially be your guest.
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